Emotional Distancing

Voice-based research uniquely allows researchers to explore language and tone to reveal what people feel and need. COVID-19 led to intensified emotional responses leading to a greater understanding of the communication and supportive needs of a frightened person versus those who might be angry or even feeling invincible. Our language and tone often reveal clues into what people feel and need. There is a big difference between the communication and support needs of a frightened person and those who might be angry, or feeling invincible. Beth and Rich draw a clear line between the COVID-19 research and the work inVibe does with life science companies to help them understand the importance of understanding emotions in order to optimize communications and support. Hosted on Acast. See acast.com/privacy for more information.