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Lost in Transcription

inVibe Labs

Market research in healthcare is overdue for a change. When we review the transcripts from patients and healthcare professionals, we are looking at the words, but lacking the clues behind how they were said. Without the tone, rate, inflection, even pauses, we lose too much value in transcription. This new podcast from inVibe Labs explores topics around the hidden insights within the acoustic signals of what we say, how we say it, and the deeper meanings and emotions; all critical clues about people’s decisions and the actions. On each episode our host, Richard Schwartz, is joined by inVibe’s experts on the frontlines of language. Together they will take you on a journey in Deep Listening, exploring topics like physician’s unspoken barriers, emotions’ role in decisions, and the secret languages of patients and caregivers. Life sciences, agency, and consulting leaders are sure to hear something new and inspiring. So, lend us your ears for 10 minutes each week and we’ll give you an understanding of the power of voice research through the real voices of patients, caregivers and healthcare professionals.

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  • 3 episodes
  • Updated Nov 6, 2020

Episodes3

Newest first
  • Nov 6, 2020 · 19 min

    Pre-Existing Conditions and the Pandemic

    As COVID-19 ramped up in intensity, so did the challenges for people already battling health conditions — and their providers. inVibe explored the changing needs for information and support from the very early days of the pandemic, through today, across a

  • Aug 10, 2020 · 16 min

    Emotional Distancing

    Beth Baldys, inVibe’s Head of Listening, shares insights into the language and tonality of “Emotional Distancing” and the impact on health decisions people make. To illustrate shifts in emotional distancing, Beth and host, Rich Schwartz, revisit insights

  • Jul 14, 2020 · 10 min

    The Frontlines of Language

    Beth Baldys, inVibe’s Head of Listening, shares insights into the world of a sociolinguist in Voice Research in Healthcare. Host Rich Schwartz introduces some unique COVID-19 research and the concept of “emotional distancing.”