How Matcha Is Reshaping the Specialty Café Scene : The Brut Tea Approach
In this episode of The London Coffee Podcast, Jeff speaks with Raphael Chow, co-founder of Brut Tea, about the rise of matcha, the untapped potential of the wider tea category, and what the specialty coffee industry can teach tea. After leaving careers in tech, Raphael and his co-founder Joyce travelled to Yunnan, China, where their experience of tea culture inspired them to build a brand centered on quality, provenance and creativity. The conversation also explores matcha's relationship with coffee, emerging flavour combinations, and Brut Tea's vision of using tea as a way to foster human connection, community and creativity in an increasingly automated world. A fascinating conversation about where tea has come from, where matcha is heading, and the opportunities ahead for specialty cafés.