Liberatory Business with Simone Seol

Simone Grace Seol

Let's build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.

We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.

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85 episodes
Updated Yesterday

Episodes85

Newest first

Yesterday · 11 min
84. Better than a "I help" statement
Everyone tells you you need a crisp "I help" statement. Like: "I help such-and-such-people do something-something." If you're like most entrepreneurs online, you've spent real hours agonizing over the words... only to feel like it doesn't fully capture the magic of your work. That ends today. Here are some better alternatives. (This one's a rerun from the archives -- and it's just as true and relevant as when I first published it.) ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
Thursday · 22 min
83. How to become a content machine
A friend once asked whether I secretly have an army of content producers behind me. After all, how else could one person put out that much? Of course, I don't. The thing that produces all of it isn't extraordinary talent, or having a ton of time. It's a specific way I choose to think about myself. And you can adopt the same mindset. This is a re-release from 2019, the fifth episode of my very first podcast ever, and everything in it is still exactly how I work, and exactly what I'd recommend. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
July 28 · 14 min
82. The leaks in your bucket
This is a short but powerful one. This is an archive episode I'd forgotten I recorded, and this unexpectedly moving parable was exactly what I needed to hear. Hope it lands in the same way for you -- encouraging you and cheering you on in your perfectly imperfect human business journey. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
July 23 · 22 min
81. Result surprise
You've done all the things. Checked all the boxes. So... why isn't your business working? I call that "result surprise", and it's one of the most useful things you can gain insight into. Because it means the story you're telling yourself about how results get created has a gap in it. This episode helps you find that gap. Once you can see that clearly, the surprise goes away, and so does a lot of the suffering. And that means better results. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
July 21 · 28 min
80. Three un-skip-able sales essentials
There's an ocean of marketing advice out there. It feels complicated and sometimes contradictory. What applies to you? What are you supposed to prioritize? Let me simplify it for you. there are only three things you actually have to focus on to sell anything. I come back to these any time I get unclear, and they steer me back to the right course, every single time. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
July 14 · 20 min
79. Decolonizing Manifestation: Part 4 - The lifelong practice
Almost everything about manifestation gets taught on a short timeline. Manifest this by the end of the month, hit this number in 6 months, call in this person in the next year. Of course, that's real and useful. AND you're not just going to be manifesting for a year — you're going to be doing it for a lifetime. And a lifetime contains a lot of evolution, upheaval, and sometimes, learning and heartbreak. What posture, premises and practices help you have a "strong manifestation game" for the course of a lifetime? These are the things I wish someone had taught me when I was much younger. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
July 7 · 28 min
78. Decolonizing Manifestation, Part 3: The technology of reality creation
This is part three of the Decolonizing Manifestation series, and we dive into the "how" of reality creation. If manifestation is a collaboration with your ancestors — not a solo act of willing things into being into a blank canvas — then, that raises new questions. How much of your life is actually yours to shape, and how much is already decided? And of the part that you do have control over — how do you actually work with it? This episode dives into all of that. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
June 30 · 31 min
77. Decolonizing manifestation, Part 2 - The origin of our desires and destiny
Conventional manifestation puts all the weight on you: what you want, what thoughts you think, what you put on your vision board, your vibrations. In today's episode, I'm proposing a radical reframe. Manifestation is a collaboration with your ancestors, and the best way to manifest is to become a channel for what your ancestors already intend for you. And the work includes learning how to listen to them to begin with. (I've also found this to be the most satisfying, effective, and joyful way of getting what you want.) This is part two of the decolonizing manifestation series. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
June 23 · 21 min
76. Decolonizing Manifestation, Part 1: The Roots of Magic
Why am I teaching manifestation as a marketing teacher? Because effective marketing IS manifesting: changing reality with your intention. Good marketers are master manifestors. But we need to get to the roots of the idea. Because the idea that your mind shapes reality did NOT come from The Secret, or the New Age movement, or a blonde wealth mindset coach. It's actually one of the oldest, most rigorously developed ideas in human history. Then the modern Western stripped it of its ethics, lineage and cosmology, and distorted it into a kind of "cosmic vending machine." Put your order in, recite the mantras, wait for same-day delivery. (And if it doesn't come... well, you must have been thinking low-vibration thoughts!) But we're not throwing the baby out with the bathwater. We're rescuing the real heart of manifestation, and restoring it to its roots. This is Part 1 in a 4-part series. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
June 16 · 25 min
75. How I use tarot cards as a business tool
Tarot is a very important tool for my business. In this episode, I'm unpacking how I use it What I'm really teaching in this episode is how to work with any tool that gives you access to knowing beyond your rational mind - without giving away your power in the process. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
June 8 · 29 min
74. We want you to make cool shit with AI. Here's why.
If you're exhausted by AI replacing human voices, automating the soul out of everything, and those hustle-y calls to "adopt AI or be left behind" — we're with you. But here's the other side. Right now, for the first time ever, you have the power to build tools that are custom-tailored to the exact problems you want to help solve in the world, carrying your specific voice and perspective — without a developer, a designer, or a five-figure budget. My colleague Danny Lim and I think this is one of the most exciting things ever. Let's talk about the opportunity, and what it takes to exercise it responsibly. --- Check out: Join us in Singapore, June 13-14, for the The Joyful AI Buildathon. The Joyful AI Field Guide — Play with this free interactive tool that generates five ideas for cool shit you can build that are specific to your business. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
June 2 · 52 min
73. My story of growing up Korean and ADHD - a conversation on neurodivergence and intersectionality with Jak Levine-Pritzker
When ADHD coach Jak Levine-Pritzker asked me to be interviewed for her upcoming book on ADHD and intersectionality, I said yes — and asked if we could share it on the podcast too. What followed was one of the most vulnerable conversations I've had publicly. Follow Jak at @authenticallyadhd on Instagram. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
May 26 · 22 min
72. Just because you don't like it, doesn't mean it's a scam
If you're a practitioner that works outside of mainstream institutions, you might have had your work dismissed as a scam, a grift, or a cult — or if you've watched it happen to someone you respect — this episode is for you. I'm pulling back the curtain on what's actually going on when people throw those words around, and why the answer has almost nothing to do with logic or concern. I'm inviting you to think about who gets the benefit of the doubt in our culture, who doesn't, and why this matters more than ever for anyone doing work outside the mainstream. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
May 19 · 9 min
71. We should all fail more
So many of us are settling for lives we never failed at. Those are lives that were never really lived in, either. This episode is your permission slip to start failing more, today, at the things that actually matter to you. It might just be the most beautiful way to live. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
May 12 · 20 min
70. How to have original ideas
If you've ever felt like all you're doing is regurgitating other people's ideas or repackaging your teacher's frameworks, this one is for you. Your original thinking has never mattered more, and I'm going to teach you how to have more original ideas. Listen to hear more about: Why the world needs your thought leadership now — especially if you've been marginalized by existing power structures What original ideas actually feel like in your body (hint: it's not angels singing) The everyday genius move your brain is already doing that you've been ignoring Why the people with the most distinctive points of view aren't thinking more — they're doing this 10 times more Ready to be more original? Let's go. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
May 5 · 42 min
69. You're not procrastinating, you're doing invisible work
If you've ever called yourself lazy, or wondered what's wrong with you for not being able to just sit down and do the thing — this episode is for you. What if "procrastination" is just the wrong word for what you're actually doing? Maisie Cheong and I talk about: Why we internalize the identity of "procrastinator" What invisible work is, why it matters — and what our ancestors knew about it Why the people who are always busy "getting things done" might be the least equipped to handle what's coming How to get higher quality work out of yourself by changing the way you talk to yoruself ______ Connect with Maisie Instagram: https://www.instagram.com/whatmaisiesaid Website: https://www.maisiecheong.com/ ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
April 28 · 9 min
68. Their discomfort is not your emergency
This is my love to courageous ones everywhere. People aren't just listening to what you say. They're listening to how you're saying it. If you're saying something that's worth saying... whatever it is, say it with your full chest. Say it like you believe yourself. It matters. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
April 21 · 14 min
67. What small, unscalable businesses teach us about profit
Why is the deepest business wisdom you can find NOT in an online course? That's because it lives in Asian noodle stalls, kitchen hair salons, and family businesses run by aunties and uncles who've never heard of Canva. Let's learn from the quiet, unglamorous experts who've been turning high margins for decades. Listen to hear more about: Why the businesses that look like the "before" picture might actually be the "after" — and what that reveals about what we've been chasing The four lessons that traditional family businesses can teach us that most online business advice directly contradicts How a store owner managing 3,000 SKUs from memory and extending credit to 200 families exposes the limits of "relationship marketing" What my always-overbooked, never-online mother-in-law knows about demand that most funnel strategies get completely backwards So many of us are ignoring the people who've been quietly building generational wealth without a branding consultant in sight. This episode is your invitation to apprentice yourself to a much older, much wiser tradition of business. ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
April 14 · 54 min
66. An Asian guide to prayer as a spiritual technology (with Joey Liu and Daniel Lim)
I'm sitting down with two of my closest friends, and most effective pray-ers I know: Joey Liu and Danny Lim. We're talking about how to understand prayer NOT as the performative, begging, outcome-obsessed version so many of us grew up with, but as a powerful spiritual technology. Listen to hear more about: Why the version of prayer most of us inherited might be the very thing standing between us and what we actually want How to pray from power instead of desperation — and why the difference changes everything Danny's $300K prayer story — what he asked for, what he didn't ask for, and what happened next What it means to pray to something that was never separate from you in the first place So many of us are starving for a spiritual practice that feels true — not inherited guilt, not empty ritual, but something that actually moves things. This episode is an invitation back to that. ______ Connect with Danny: https://dannybunny.co/ Connect with Joey: https://drjoeyliu.com/ ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol
April 7 · 37 min
65. Responsible AI stewardship: a Buddhist perspective (with Billy Seol)
My brother Billy Seol — software engineer, and Buddhist life coach — is one of the sharpest thinkers I know. And he has thoughts about AI I haven't seen anywhere else that really enlightened me, and I wanted to share them with you. Listen to hear more about: How we are exiting the Creative Age, and entering the Generative Age The new group of people who will be marginalized by AI, and how we should protect them How AI is being shaped by the Buddhist idea of karma, both at the individual and social levels Measures we can take to reduce our digital footprint If you've been trying to figure out how to be a conscious, ethical human being in this moment, I think you're gonna love this episode. ______ Connect with Billy Seol at: https://www.julylifecoach.com/ ——— I’m Simone Grace Seol. Let me help you build community care, social responsibility, and spirituality into every part of your business. 📩 My emails — my most intimate writing, sent in real time: simonegraceseol.com/get-emails 📷 Instagram — @simone.grace.seol