Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

We revisit insights from Dell’s Mitch Kennedy on how one of the world’s most iconic technology companies is “powering the next technological revolution” through loyalty and engagement innovation. With a strong focus on clear and measurable business outcomes, Mitch shares perspectives on the effectiveness of transactional rewards, the growing role of gamification, and the importance of understanding human psychology in shaping customer behaviour. The conversation also highlights the evolution and global impact of Dell’s Advantage Rewards programme and broader loyalty initiatives. Show Notes: 1) Mitch Kennedy 2) Dell Advantage Programme 3) Book: Drive: The Surprising Truth about What Motivates Us by Daniel Pink 4) Book: Actionable Gamification by Yu-Kai Chou 5) #46: Dell's Global Loyalty Lead - Exploring Gamification