
World Cup | Big Business | 6
How does a country where football is a minority sport end up hosting — and cashing in on — the biggest World Cup in history? What happens when FIFA stops behaving like a sporting federation and starts behaving like a multinational? And when the tournament generates $14 billion in a single World Cup, who's actually footing the bill? Twelve global sponsors, three and a half million fans through the turnstiles, and a World Cup final so dull it needed penalties to save it — Peter and Afua follow the money to USA '94. Join Legacy Plus for bonus episodes, early access, Q&A's, fewer adverts and more. legacy.supportingcast.fm [0:00] A World Cup arrives in a country that doesn't even like football [3:56] João Havelange and the birth of FIFA's global sponsorship machine [9:54] Nigeria and Saudi Arabia arrive to rewrite the football map [19:24] The post-communist world gets its own flag on the pitch for the first time [20:49] Hristo Stoichkov and Gheorghe Hagi become the stars of the tournament [23:37] Andrés Escobar's own goal, and a tragedy nobody saw coming [25:47] Brazil finally get the ending football's most-loved nation deserved [27:00] Why an African team winning the World Cup would change everything Stay connected with Legacy: Instagram: @originallegacypodcast TikTok: @legacy_productions Explore more from Peter and Afua — essays, sources, and ideas: Substack: peterfrankopan.substack.com | afuahirsch.substack.com Join Legacy+ for bonus episodes, early access, Q&A's, fewer adverts and more. legacy.supportingcast.fm Stay connected with Legacy: Instagram: @originallegacypodcast TikTok: @legacy_productions Explore more from Peter and Afua — essays, sources, and ideas: Substack: peterfrankopan.substack.com | afuahirsch.substack.com Hosted on Acast. See acast.com/privacy for more information.













