Launch Like a Creator

Rachel Emma Waring

Welcome to Launch Like a Creator - I’m your host Rachel Waring, I’m a sales and launch strategist and I help creative service providers, coaches, and experts launch like creators. This podcast is your permission slip to ditch the draining, overcomplicated, personality-free launch strategies and finally sell in a way that feels true to you.
We don’t do boring launches here.
We’re here for storytelling, creativity, connection, and sales that feel like self-expression.
Your personal brand is your most powerful sales strategy - and it’s time to use it.
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Thursday · 14 min
Creating content that gets you the opportunities you want
Being consistent with content is one thing, but what about posting content that gets you the opportunities you want? Whether it's getting a book deal, working with brands, growing your community or getting more sales, we need to reverse engineer your content world to bring these goals to life. This episode is about how to do that - what kind of content should you be posting to attract the opportunities on your vision board? Plus I share some updates of what's happened in the week since I started my content comeback - spoiler alert, you can turn your online presence around way quicker than you think. Don't forget to download my new free audio training: Your Content Comeback, if you want to get your content out of its flop era and into the kind of personal brands that attracts every opportunity you want.
September 17 · 17 min
How to bring fresh energy into your content, with presence over perfection
If you've been going through a content flop era - I've GOT you. In my first episode back after some serious life stuff halted the podcast, I'm sharing all the thoughts and feels around getting back into content after a break, or a busy season where you only have time for the bare minimum. We're talking Presence Over Perfection - how to get out of overthinking and into your zone of genius with your social media - and how to keep taking imperfect action towards your goals. I also shared my plans for how I'm re-energising my content in the run up to my next launch, and I've shared that exact plan in more detail in my new free audio training: Your Content Comeback. Sign up here to get the bonus free audio training that goes through the exact 7 steps I'm taking this month to enter my content comeback era, so your dms can go from "I never see you on my feed anymore", to "omg you're on FIRE!"
June 17 · 29 min
Mini life and business hacks, with Ellie Kime + Mary Lord
This is the picky bits of the podcast world - a selection of quick fire life and business hacks to save you time and make life easier. Picture the scene, it's the night before the Atomicon conference, we're in our pjs with burgers on the way, rosé in hand and a single mini-microphone passed between us. Ellie Kime and Mary Lord join me in this episode to share things we've done recently to save time and make life easier, from travel to automation to business organisation tips. You can find Ellie of Eleanor Mollie here. And Mary of Yay Collective here.
June 10 · 23 min
Launch Debrief - my highest revenue (and profit!) launch so far
Launch debrief: how I had my best launch ever with a brand new offer that wasn't even built yet. My new offer Radiate now has its first founding members, and it ended up being my best launch ever - so I'm doing what I always do and sitting down to share the full behind-the-scenes with you. The numbers, what worked, what I'd do differently and the big lessons I'm taking into the next one. In this episode: Why having less than half the people on my launch list compared to my last launch still produced more revenue How building in public and having hundreds of conversations before opening the doors made this launch feel genuinely chill The personal reason why this launch felt easier than previous ones - and what perfectionist mode was doing to my other launches without me realising The honest weak spots - the top of funnel content I deprioritised and the gap I left for logical buyers who needed more information Why I can't just do the same thing again next time - and exactly what I'm focusing on over summer to make the next launch even bigger The one thing that made the biggest difference to this launch that you can start doing today Want to be first in line for the next Radiate launch? Get on the waitlist here.
May 27 · 20 min
How to create content that’s FELT (not just scrolled past)
Every day you scroll past thousands of pieces of content that wash over you completely. And then there are a handful of people you always show up for. They pop up first on your stories, when their email lands you read it. When they post you stop scrolling, when they launch something you're first in the door. This episode is about what's actually different about those people - and why most of the advice around "having a point of view" is missing a few key things. In this episode: The science behind why people only have cognitive bandwidth for a tiny handful of trusted voices. Why the rise of "hot take culture" has produced the most lukewarm content on the internet - and what it's done to the people who don't want to show up that way The difference between a point of view that makes people feel shamed and one that makes them feel seen - and why only one of them builds an online world people want to stay in Radiate doors close June 1st and the founding member price goes up after that. If you want to build the kind of online world that gets you into more people's handful of trusted voices - and keeps you there - this is your last few days!
May 20 · 22 min
A year of the podcast - my four biggest business lessons from this year
A whole YEAR of this podcast! Here are the four biggest lessons I’ve learned in that time, about my business, my content, my overall strategy and my goals. It also happens to be the day my new offer Radiate opens - which feels very fitting! In this episode: An honest look at where I was a year ago - pivot aftermath, rebuilding my email list, rebuilding my cashflow. How the podcast changed things - including the specific moment in September where I felt it really started to work. Why niching down was actually one of the hardest years I've had in business - and what landing on Creative Director of Online Worlds finally gave me Why launch strategy needs an online world to sit inside - and what I've seen over and over with clients that made this undeniable Today, Radiate opens. My new six month programme for established service providers, coaches and experts who want to build an industry-leading content world that pulls ideal clients into their orbit and turns them into raving fans of everything they do. A reminder - the first ten founding members get an invite to an in-person day on June 11th, I expect these to go fairly quickly, so if you have any questions let me know! Thank you so much for a whole year of listening. It genuinely means the WORLD - if you haven’t already, I’d love it if you could leave me a rating and review on Spotify / Apple Podcasts, it makes a huge difference to people finding the episodes.
May 13 · 18 min
Behind the scenes of creating a new signature offer - ep 51
This is a proper behind-the-scenes of how I've built and pre-launched a brand new signature offer - from the very first idea, through all the conversations, the content, the messy bits, what's worked and what hasn't If you've got a new offer idea you've been sitting on and want to get moving, this one's for you. In this episode: Why Radiate is the offer I was always meant to create - and what working with over a hundred business owners taught me about what was missing The sprint that came first - why I tested the concept before building anything bigger, and what a 50%+ conversion rate told me Why I had as many conversations as possible before building a single thing - and how building from the outside in changed everything The content movement strategy that's had my podcast listens, email opens and click rates all going up at the same time Why the curriculum is always the last thing I build - and why selling before you create makes for a better offer every single time Radiate opens next week. It's my new six month programme for established service providers, coaches and experts who want to build an industry-leading content world that pulls ideal clients into their orbit and turns them into raving fans. And if you want a first taste before it opens - come to Inner Circle, my free masterclass on May 20th at 1pm. Grab your spot here.
May 6 · 23 min
How to grow your email list with people who will actually buy from you
Email list growth tips that actually work in 2026 - plus, it's episode 50!! This is one of the biggest priorities I hear from people right now - building an inner circle of people who are warm, engaged, and actually want to buy from you. Your email list is one of the most powerful places for that to happen. When it's working properly. In this episode I'm getting into the difference between a big list and the RIGHT list - and why that distinction changes everything about how you approach list building. In this episode: How list building has changed and what's actually working now Every list growth method I use and recommend - lead magnets, live events, summits, ads, ManyChat automations - with an honest take on each Why giving your list a "thing" - a series, a format, a reason to stay - is the most underrated list building strategy going The warm audience vs hot audience signals I look for before a launch (and what they tell me about whether pre-launch messaging is landing) ⁠Join me for Inner Circle,⁠ my free masterclass on May 20th at 1pm. We're looking at what a complete, intentional content world looks like and how to find and fill the gaps in yours. Grab your free spot here. NOTE: the date has moved for the masterclass from the 11th to the 20th, if you're already signed up, your spot is saved! Also mentioned in the episode, ⁠The Retention Games event (aff link)
April 29 · 22 min
Steal my exact content planning and creation workflow
In this episode I'm sharing my exact content workflow as someone with big goals this year who will never be a "whole month scheduled in advance" girly. The system that's actually working for me right now, and the mindset shift that made content feel like it finally has real momentum behind it - thinking in movements instead of pillars. I also get into something I see constantly with established, experienced people: the part of their content funnel they've been neglecting. Which one are you? In this episode: My exact quarterly, monthly, weekly and daily content rhythm The three funnel blind spots I see over and over with established creators. Why great content strategy isn't just about posting consistently, it's about speaking to every stage of your customer journey at the same time Ready to find and fill the gaps in your content world? Join me for Inner Circle, my free masterclass on May 11th - we're looking at what a complete, intentional content world looks like and how to make your inner circle big enough to hit your sales goals over and over. Grab your free spot here.
April 22 · 21 min
How to create content that pulls people into your world (and keeps them there)
Building an audience is one thing - but turning that audience into people who are obsessed with your content, join every offer you launch, and basically become raving fans of everything you do is a whole different challenge. It comes down to one thing: the gravitational pull of your content. In this episode I'm breaking down what actually makes content magnetic - not just content that gets views, but content that makes people go looking for more of you, binge your back catalogue, and move from casual follower to loyal fan faster than you'd think possible. In this episode: Why audience growth doesn't automatically mean business growth - and what's actually missing when you have followers but not fans Google's 7/11/4 theory - 7 hours, 11 touchpoints, 4 locations - and what it means for how you build your content strategy (plus why strong messaging can collapse that timeline dramatically) Why listening is the most underrated content strategy, and how it directly affects how magnetic your content becomes The real reason why some content gets binged and some gets scrolled past Inner Circle free masterclass - grab your spot here if you want to bring more people into your orbit and turn them into fans of everything you do.
April 15 · 17 min
The ultimate guide to building an industry leading online world in 2026
Have you been hearing people talking about building online worlds, brand worlds, worldbuilding in their marketing and thinking - WHAT? HOW? Then this is the ultimate guide for you. And when I tell you - OOOF this feels like a podcast episode that was 17mins in recording, but 10+ years in the making 🤣 We cover: - what world building is in the context of branding and marketing - what it means for us as online service providers, coaches, experts + educators - how to get more people into the inner circle of your world, so you can have a bigger group of raving fans who want to be a part of everything you offer. - an analogy to help you think about your online world as an eco-system working together. I have a new experience coming for you soon, where you'll build an industry leading online world, that pulls clients into your orbit and turns them into raving fans of everything you do: JOIN THE WAITLIST HERE.
April 8 · 11 min
Lurkers vs loyal fans - what's going on with your audience?
Have you ever thought to yourself - "I have a small group of people who love everything I do, I just need more of those people" - then this episode is for you. It's time to chat about turning lurkers into loyal fans who want to be a part of everything you offer - because growing your following is literally pointless if those people never take action with you. The more loyal fans you have in your inner circle, the easier everything in your business gets. But even if you post every single day, if you don't know HOW you're bringing strangers into not just your audience, but your inner circle, then that's what makes everything in your business feel stagnant. Enjoy the episode, and don't forget that doors are closing TOMORROW for Light Up Your Movement - there's still time to join us before we start on Monday, and this sprint is the ideal way to start turning more of your passive lurkers into your biggest fans.
April 1 · 16 min
How to create "this is me" content that makes people feel seen
You know that feeling when you're scrolling and you see something and think - that was made for me? That's what we're creating in this episode. I'm talking about "this is me" content - the kind that makes your ideal clients feel genuinely seen, heard and understood. The stuff that gets saved, shared, sent to friends. The content that doesn't just perform well, but makes people think "this person gets me exactly." Because that's what builds real trust. And that's what turns an audience into buyers. In this episode: Why getting clear on who you're speaking to is the foundation of resonant content How to use your audience's actual words in your content (and why guessing usually doesn't work) The diary entry exercise that gets you out of your head and into your ideal client's world Why "this is me" content isn't just about pain points, and the kind of content that makes people feel less alone How to use your own story as one of your most powerful resonance tools The data you're probably ignoring that tells you exactly what to make more of Mentioned in this episode: Light Up Your Movement, my two-week sprint to build your movement, message and hype. Join us here. If this resonated, I'd love to hear about it - come find me on Instagram and tell me what you're struggling with right now with your content. And if you've been enjoying the podcast, a review means so much and helps more people find it. See you next week.
March 25 · 42 min
Building your offer in public, with Gemma of This Social Cottage
This week I'm joined by Gemma of This Social Cottage - Gemma is an Instagram strategist who is an absolute GENIUS at messaging, and she just had an incredible £77k launch for her new membership, The Plotting Shed. We touched on Instagram tips, but the main thing I wanted to chat about with Gemma is how she built her launch and her offer in public. She shared: - The behind the scenes of her launch, including why she pushed the dates back - Her waitlist strategy - How she listened to exactly what her audience wanted to learn from her to build her new membership - How she brought people along for the journey, and had her best launch ever. Thanks so much to Gemma for joining me for this lovely chat 🥰 And don't forget, Thurs 26th is the last day to grab an early bird spot for Light Up Your Movement - if you're listening live, you can join us now for £95 + VAT for the 2 week sprint 💡 LINKS: This Social Cottage on Instagram The Plotting Shed
March 18 · 14 min
The multi-passionate's guide to niching (without losing yourself)
If you've ever struggled to define your "thing", you're going to want to listen to this one. In this episode, I get into something I've personally navigated my whole career: being multi-passionate in a world that keeps telling you to pick one thing, one skill and one niche. And why the answer might not be a tighter niche at all, but a movement. I break down the difference between a niche and a movement, why both matter, and how building a movement can give you all the clarity and momentum of niching without forcing you into a box that doesn't fit. In this episode: Why being multi-passionate isn't a problem to fix, and how to use it as a brand asset The real difference between a niche and a movement (and why you need both) How to go from "here's my expertise" to "here's what I believe" and why that shift changes everything The question that helped me find my movement underneath all the different things I've done Why your message, not your method, is your most powerful differentiator online Mentioned in this episode: Light Up Your Movement, the two-week sprint to build the movement, message and hype behind your brand. Early bird doors are open on March 19th, join the waitlist here. Loved this episode? It would honestly mean so much if you could leave a review - it helps more people find the podcast. And come tell me on Instagram what your movement is, I genuinely love hearing peoples answers!
March 11 · 15 min
How to get followers who actually follow you
There's a difference between having followers and having people who genuinely *follow* you - who open every email, watch every story, and think of you first when someone asks who they love online. In this episode, I'm sharing real data from the business owners in my Light Up Your Movement sprint, who collectively named over 85 creators they're obsessed with - and more importantly, explained exactly WHY. Spoiler: not one person mentioned content strategy. What they talked about instead is going to reframe how you think about showing up online. IN THIS EPISODE Why "getting followers" and "becoming someone worth following" are two completely different things The 8 themes that came up again and again when people described their favourite creators What "radical transparency" actually looks like - and why showing your working beats showing your wins The permission slip effect: how the best creators make their audience feel like they can do it too Why your content feeling flat might be a joy problem, not a strategy problem The one question to ask yourself: are you talking to your audience, or AT them? Want to join us for the next round of the Light Up Your Movement Sprint? Join the waitlist here to get an early bird spot when they're released next week.
March 4 · 15 min
4 things a genuinely hype worthy brand needs in 2026
I’m excited for this one because we’re talking about a topic that I’ve been reaaallly down a research and development rabbit hole around recently, and that is HYPE, and what it is to build a seriously hype worthy brand in 2026. Genuine and long term HYPE is the foundation behind brands that gather communities, attract opportunities, and make selling feel totally natural - because the excitement already exists. Hype building helps you turn your creative ideas into movements people can’t stop talking about. It creates momentum, it turns you into their first choice, it makes people buy NOW not next time. So in this episode I covered the four essential things your brand needs to actually grow this kind of genuine long term hype. Also: Light Up Your Movement is coming BACK - this sprint was so popular when I ran it in January, so I’m running it again at the end of April 🎉 if you wanna make sure you don’t miss it, get on the waitlist here.
February 25 · 12 min
Outgrowing your online presence (and what to do next)
Have you ever looked at your content and thought - this just isn’t me anymore? In this episode, I’m talking about that in-between phase where you’ve evolved, but your online presence hasn’t quite caught up yet. When your output doesn’t match your taste. When you’re tempted to pivot, rebrand, or scrap everything and start again. Inside this episode, I share: Why this “disconnect” is completely normal (and often cyclical) The trap of trying to fix it with more structure, systems, or new content pillars The one prompt I always come back to when I feel creatively off How to step into the role of creative director of your own online world How to close the gap between where your brand is now and where you want it to be We talk about building an online presence that feels lit from within. One where your content creates genuine hype, connection, and momentum - not because you’re following a template, but because you’re aligned with what you actually want to say. If you’ve been feeling disconnected or bored of your own content, this one’s for you. Join me on instagram Get your free launch template
February 18 · 25 min
Launch Debrief - what to do when you don't hit your launch goals - ep 39
In this episode I'm debriefing my most recent launch - the numbers, the highs, the lows and most importantly, the things I think contributed to not hitting my "best" stretch goal. If you've recently had a launch that didn't go to plan, or could have been better, I also shared my exact post-launch process I go through to gather the data and improve next time. If you're nosy, this one's for you - this is an honest look at the full behind the scenes 🤓
February 11 · 17 min
How to get through a launch wobble - Ep 38
If you’re feeling wobbly in your business right now, this episode is for you. Whether you’re in the middle of a launch, coming out the other side of one, or just feeling a bit disconnected, uncertain, or in your head - this conversation is here to help you steady yourself and keep going. Launch wobbles (and business wobbles in general) are incredibly common, especially in the messy middle bit, when you’re still showing up but the results haven’t fully caught up yet. In this episode, I talk through why that phase can feel so unsettling, why you can’t always trust the data when you’re in it, and what actually helps you move through a wobble without spiralling or making impulsive decisions. If you’re in a wobble right now, I hope this episode helps you feel calmer, steadier and more supported - and reminds you that this phase will pass! Doors close to Luminous Launching on Thursday 12th Feb - join us before doors close and the price increases here.

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