Platform with Purpose

In this episode of Just So You Know, Jamie and Justina sit down with Nemanja Golubovic, founder and CEO of Kale My Name, to talk about what it really means to use your platform for purpose. This conversation goes deeper than surface level takes. From building one of Chicago’s most recognized vegan restaurants to becoming a bold and unapologetic voice for animal advocacy online, Nemanja opens up about balancing business, activism, authenticity, and social media growth in today’s digital world. We get into: • Building an ethical business without compromising your values • Using social media as a tool for activism and impact • Why authenticity is the key to growth online • The challenges of being outspoken as a business owner • Balancing profitability with purpose • How veganism transformed Nemanja’s life and mindset • Dealing with criticism, trolls, and public backlash • Why storytelling creates stronger connection than marketing • Growing a brand through vulnerability and honesty • What it means to be a true multi-hyphenate entrepreneur This isn’t just about social media or running a restaurant. It’s about courage, conviction, and choosing to build something that reflects exactly who you are. If you’ve ever wondered how to turn your voice into impact… build with integrity… or use your platform for something bigger than yourself, this episode is for you. ⸻ IF THIS EPISODE RESONATED 👍 Like 💬 Comment your thoughts (we read everything) 🔔 Subscribe to stay tapped in for Season 2 ⭐ Rate us on Spotify + Apple Podcasts ⸻ FOLLOW NEMANJA GOLUBOVIC: https://www.nemanja-golubovic.com https://www.kalemyname.com https://www.facebook.com/kalemyname https://www.instagram.com/kalemyname ⸻ FOLLOW JUST SO YOU KNOW: https://www.instagram.com/jsykpodcast/ https://open.spotify.com/show/7D38Vg8MJKTYD8TKQe3KfZ?si=71510dba30a04af5 https://podcasts.apple.com/us/podcast/just-so-you-know/id1726036677 https://www.youtube.com/@jsykpodcast ⸻ FOLLOW US: Jamie: itsjamiescorner.com https://www.youtube.com/@JamiesCornershow https://www.instagram.com/itsjamiescorner/ https://www.tiktok.com/@itsjamiescorner https://x.com/itsjamiescorner https://www.facebook.com/itsjamiescorner Justina: https://www.instagram.com/justina.justina?igsh=NmhtbmhzZHRiMHZh&utm_source=qr https://www.instagram.com/justinaveganjourney?igsh=MTM0bDByMnZnZWdiaQ%3D%3D&utm_source=qr https://www.youtube.com/@Justina.Justina ⸻ 🕒 CHAPTER MARKERS 00:00 Cold Open + Hidden Talents 02:16 Meet Nemanja Golubovic 03:22 Social Media Growth + Authenticity 04:18 How Veganism Changed Everything 08:03 The Emotional Weight of Animal Advocacy 10:11 Speaking Out as a Business Owner 12:26 Calling Out Performative Activism 16:11 Ethics vs Profit in Business 17:49 Why Kale My Name Proudly Stays Vegan 20:06 The “Vegan” Label Debate 23:07 Freedom, Authenticity + Advocacy 24:20 Creating Viral Content with Purpose 27:05 Does Activism Content Create Change? 28:12 Why Vegan Restaurants Are Struggling 30:58 Advice for Vegan Business Owners 33:13 Consistency on Social Media 35:11 Balancing Real Life and Online Fame 36:09 Going Viral + Protecting Yourself 40:00 Handling Hate, Threats + Backlash 42:11 Why Polarizing Content Matters 43:36 Politics, Human Rights + Veganism 46:36 Future Business Ventures 47:36 Reality TV + The Traitors Talk 50:54 Nemanja’s Vision for the Future 52:56 What He’d Tell His Younger Self 54:04 Final Thoughts + Where to Find Nemanja