How to Create Content That Actually Changes Minds

In this episode of Just So You Know, Jamie and Justina sit down with Jacob from Humane Vision — one of the most creative and innovative animal rights content creators on the internet — to talk about what it really takes to use social media as a tool for real change. This conversation goes deeper than surface level takes. We explore how one person with a phone, a passion, and zero film experience built an audience of over 200,000 people — and why the way you tell a story matters just as much as the story itself. We get into: • How Jacob turned his passion for animals into viral content • The “bait and switch” technique that disarms non-vegans • Why humor is one of the most powerful tools in activism • How to start creating content with zero experience or equipment • The importance of individualizing animals to create emotional impact • Burnout, anxiety, and protecting your mental health as a creator • How to deal with trolls and use negativity to your advantage • Why quality beats quantity every single time • The editing tools and camera gear Jacob actually uses • What he would tell his younger self about following your passion This isn’t just about making videos. It’s about using creativity, storytelling, and humor to reach the people who need to hear it most. If you’ve ever wanted to use your voice for the animals but didn’t know where to start, this episode is for you. ⸻ IF THIS EPISODE RESONATED 👍 Like 💬 Comment your thoughts (we read everything) 🔔 Subscribe to stay tapped in for Season 2 ⭐ Rate us on Spotify + Apple Podcasts ⸻ FOLLOW JACOB | HUMANE VISION: https://www.humainevision.com.au https://www.instagram.com/humane_vision ⸻ FOLLOW JUST SO YOU KNOW: https://www.instagram.com/jsykpodcast/ https://open.spotify.com/show/7D38Vg8MJKTYD8TKQe3KfZ?si=71510dba30a04af5 https://podcasts.apple.com/us/podcast/just-so-you-know/id1726036677 https://www.youtube.com/@jsykpodcast ⸻ FOLLOW US: Jamie: itsjamiescorner.com https://www.youtube.com/@JamiesCornershow https://www.instagram.com/itsjamiescorner/ https://www.tiktok.com/@itsjamiescorner https://x.com/itsjamiescorner https://www.facebook.com/itsjamiescorner Justina: https://www.instagram.com/justina.justina?igsh=NmhtbmhzZHRiMHZh&utm_source=qr https://www.instagram.com/justinaveganjourney?igsh=MTM0bDByMnZnZWdiaQ%3D%3D&utm_source=qr https://www.youtube.com/@Justinadayinmylife ⸻ 🕒 CHAPTER MARKERS 00:00 Cold Open + Jacob’s Already Content Creating 01:04 Why Jacob Is the Guest We’ve Been Waiting For 02:17 Jamie’s First Viral Content + What She Learned 03:40 Jacob Finally Shows Up (4:30 AM in Australia 😂) 05:00 How Jacob First Went Vegan 07:30 Turning Passion Into a Career 09:00 The Clothing Brand That Flopped + The Pivot That Changed Everything 12:00 The Meme That Started It All 14:00 How to Make Heavy Content Feel Approachable 16:30 The Bait & Switch Technique Explained 19:00 Where Jacob’s Humor Actually Comes From 21:00 Why He Went Vegan in High School 24:00 Filming & Editing With Zero Experience 27:00 CapCut, Sony ZV-E1 & the Tools He Uses 30:00 You Don’t Need a Camera to Start 33:00 How to Make Content That Makes People Feel Something 36:00 Individualizing Animals to Create Real Impact 39:00 Burnout, Anxiety & the Mental Health Reality of Activism 43:00 Why He Keeps a Bar Job for His Mental Health 46:00 How to Deal With Trolls Without Losing Yourself 50:00 Why Negative Comments Actually Help the Algorithm 53:00 Jacob’s Posting Schedule & Creative Process 56:00 The Incredible Desk Video — How He Made It 58:00 Advice for New Vegan Content Creators 01:00:30 The Vegan Cult We’re All Proudly Part Of 01:01:30 Where to Find Jacob + Final Thoughts