Josh Maraney - SEO, Google Ads and Answer Engine Optimisation Podcast

Josh Maraney from Top Click Media

Josh Maraney is CEO of Top Click Media, the leading South African digital marketing agency specialising in SEO, Google Ads and answer engine optimisation for clients worldwide. www.topclick.co.za

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Today · 1 min
Michael Olise’s Nike Deal Is Unlike Anything We’ve Seen in Football!
Michael Olise’s Nike Deal Is Unlike Anything We’ve Seen in Football! While most of the world’s biggest footballers sign multi-million-pound boot sponsorship deals, Michael Olise has been doing something completely different. The Bayern Munich superstar has reportedly refused sponsorship deals for years because he wants the freedom to choose his own football boots. And here’s where the story gets really interesting. His favourite boots are the Nike Hypervenom Phantom III, originally released in 2017 and discontinued years ago! Rather than switching to newer models, Olise has been tracking down rare pairs from around the world and even getting artists to customise them with unique designs and colours. Now, following Kylian Mbappé’s departure from Nike to join Swiss sportswear brand On, reports suggest that Nike has agreed a major sponsorship deal with Olise. Even more interesting? Nike is reportedly planning to bring back the legendary Hypervenom range in 2027, with Olise playing a leading role. Think about that. Instead of changing his boots to suit a sponsor, Olise may have helped convince one of the world’s biggest sporting brands to bring back the boots he loves. An incredible story about individuality, brand loyalty and the power of personal preference. Did you know this about Michael Olise? #MichaelOlise #NikeFootball #Hypervenom #FootballBoots #soccer www.topclick.co.za
Yesterday · 1 min
ASUS ZenScreen OLED MQ16FC: The Portable Monitor I Didn’t Know I Needed!
ASUS ZenScreen OLED MQ16FC: The Portable Monitor I Didn’t Know I Needed! My good friends at ASUS recently sent me their new ASUS ZenScreen OLED MQ16FC, and after using it for the past few days, I can honestly say it’s made a huge difference to my productivity. I’m constantly on the road, meeting clients or working from coffee shops. While I’m used to having multiple screens in my office, working from just my MacBook can be frustrating. This portable monitor changes that! Here’s what I love about it: 16-inch OLED display with beautiful picture quality. Ultra-thin and lightweight, making it easy to carry around. Plug-and-play USB-C connectivity, so there’s virtually no setup. Built-in kickstand with portrait and landscape positioning. Extra screen space for multitasking wherever I’m working. It’s one of those products you don’t realise you need until you actually start using it. The ASUS ZenScreen OLED MQ16FC hasn’t launched in South Africa yet, but I’ve been fortunate enough to get an early look. If you’re constantly working on the move, this is definitely worth checking out! #ASUS #ZenScreen #PortableMonitor #OLED #Productivity
Sunday · 1 min
How to Audit Your Entire Website’s Onsite SEO with Screaming Frog
How to Audit Your Entire Website’s Onsite SEO with Screaming Frog Want to check hundreds or even thousands of webpages for SEO issues without going through them individually? One of my favourite SEO tools is Screaming Frog SEO Spider, which allows you to crawl an entire website and identify onsite SEO problems at scale. With Screaming Frog, you can quickly check: Page Titles: Find missing, duplicate or overly long titles and check their character counts. Meta Descriptions: Identify missing, duplicate or excessively long descriptions. H1 Headings: Find missing, duplicate or multiple H1s across your website. URLs: Review page addresses, redirects and potential indexing issues. Character Counts: Check title and description lengths across hundreds of pages in one place. Instead of manually checking every page, Screaming Frog gives you a comprehensive overview of your website’s onsite SEO and highlights issues that need attention. I use it regularly for SEO audits because it’s incredibly useful for identifying problems, prioritising fixes and making sure the fundamentals are correctly optimised. If you’re serious about SEO, Screaming Frog is one tool you should know how to use. #SEO #ScreamingFrog #OnsiteSEO #SEOAudit #SearchEngineOptimization
Friday · 1 min
Onsite SEO Character Limits for Page Meta Titles and Page Meta Descriptions
Onsite SEO Character Limits for Page Meta Titles and Page Meta Descriptions If you’re serious about onsite SEO, there are two numbers you should never forget: 60 and 160. 60 Characters: The maximum length I recommend for your SEO page titles. 160 Characters: The maximum length I recommend for your meta descriptions. These are two character limits I’m extremely strict about when optimising websites, and I make sure my SEO team follows them too. Why are they so important? When your page meta titles or descriptions are too long, Google may cut them off in search results, displaying three dots, or rewrite them entirely. Remember, every character counts, including spaces and punctuation! One of the simplest ways to avoid this is by using a free online character counter. Just paste your page title or description into the tool, and you can instantly see whether you’re within the recommended limits. Although Google doesn’t enforce fixed character limits, 60 and 160 are two numbers I strongly recommend sticking to when doing onsite SEO. Sometimes the smallest details can make a significant difference to your website’s search visibility. #SEO #OnsiteSEO #SEOTips #metaTitle #metadescription
Thursday · 1 min
The Best FREE Chrome Extension for Onsite SEO!
The Best FREE Chrome Extension for Onsite SEO! One of the SEO tools I use probably 100 times a day is completely free, and it’s an absolute time-saver. It’s called the Detailed SEO Extension, and if you’re serious about SEO, I highly recommend installing it. With just one click, you can instantly check: Page titles and meta descriptions, including character lengths. H1 headings and other HTML headings. Schema markup and structured data. Internal and external links. Robots.txt and XML sitemaps. One of my favourite features is the right-click menu, which lets you open any website directly in Ahrefs, Semrush, Similarweb and other SEO tools. Detailed was acquired by Ahrefs in 2025, and the extension remains completely free. No subscriptions, no registration and no complicated setup. Whether you’re doing SEO audits, competitor research or checking your own website, this is one Chrome extension worth having. Give it a try and let me know what you think! #SEO #OnsiteSEO #ChromeExtensions #Ahrefs #SEOTools
Wednesday · 2 min
Does Google and AI Know What Your Website Is About? Your Homepage Title Matters!
Does Google and AI Know What Your Website Is About? Your Homepage Title Matters! One of the most important elements of SEO and Answer Engine Optimisation (AEO) is your homepage title. It’s prime real estate for telling Google, Bing, ChatGPT, Claude, Gemini and other search engines and AI platforms exactly what your business does. Yet so many websites get this completely wrong. Your homepage title shouldn’t just say “Home” or contain only your brand name. It should include your primary keywords and clearly communicate what your business offers. This is one of the first things I look at when auditing a website, and you’d be surprised how often even established businesses overlook it. Getting your homepage title right is one of the simplest onsite SEO changes you can make, and it can sometimes produce significant improvements in search visibility. Don’t underestimate the power of your homepage title. Watch the short video to learn more! #SEO #AEO #OnsiteSEO #searchengineoptimization #answerengineoptimization
October 13 · 1 min
Four Onsite SEO Elements Every Website Owner Needs to Understand
Four Onsite SEO Elements Every Website Owner Needs to Understand Want to improve your SEO? Start by understanding four fundamental elements on every single page of your website. 1. URL (Page Address) This is the actual web address where your page lives. Every page has its own URL, and it’s one of the first things search engines use to identify and access your content. 2. Page Title (Title Tag) Your page title tells Google, AI crawlers and other search engines what your page is about. 3. Meta Description This is a short HTML description, ideally around 150–160 characters, that summarises what your page is about. 4. H1 Heading Your H1 is an HTML heading that identifies the main topic of your page. These four elements are essential foundations of onsite SEO. Getting them right across your pages helps search engines understand your website and can contribute to better organic visibility. Watch here to learn more #SEO #OnsiteSEO #AEO #GoogleSearch #SearchEngineOptimization
October 12 · 2 min
Drastic SEO Changes Can Sometimes Bring Quick SEO Results
Drastic SEO Changes Can Sometimes Bring Quick SEO Results Sometimes with SEO, when the fundamentals are wrong, fixing them properly can create a very noticeable change quite quickly. A good example is Nifty Gifts, a great South African business with a strong website, lots of products and plenty of collections. We spent a lot of time fixing the onsite SEO, especially: • Page titles • Meta descriptions • H1 headings • Collection pages • Product pages It was a big job, but the early results were excellent. Looking at Google Search Console and excluding branded terms, impressions increased by 25% week on week, with clicks also moving strongly in the right direction. Ahrefs was showing the same kind of movement, with increases across a large number of keywords. And this was only after about a week. We hadn’t even properly started the backlink work yet, and a number of the updated pages still hadn’t been indexed. Now, this is important: This does not always happen. There are no guarantees. Nifty Gifts already had a good brand, a good website and history behind it. But when a strong website has poor onsite SEO, fixing the basics properly can sometimes unlock results very quickly. If you want an SEO audit for your website go to: www.topclick.co.za #SEO #OnsiteSEO #SearchEngineOptimisation #searchengineoptimization #EcommerceSEO
October 11 · 1 min
The Power of SEO: Putting a Value on Organic Traffic
The Power of SEO: Putting a Value on Organic Traffic Here’s a simple way to show the value SEO can bring to a business. I looked at 90 days of Google Analytics data for one of my clients. 49% of all sessions came from organic search. Then I looked at the Google Ads data for the same 90-day period. The account spent just over R49,000 on Google Ads. And organic search delivered more traffic than all the paid search traffic combined. So while it’s not an exact rand-for-rand valuation, it gives the client a very simple way to understand the value of their SEO. They spent more than R49,000 buying traffic through Google Ads, while SEO generated an even larger amount of traffic without paying for every click. And there’s another important point. The client isn’t completely reliant on Google Ads. Nearly half of their traffic is coming organically, and in this case, organic search was also producing the strongest conversion numbers. That is why businesses need to invest in SEO as well as paid advertising. Google Ads buys traffic. SEO builds traffic you don’t have to keep paying for every click. #SEO #searchengineoptimization#OrganicTraffic #search #SearchEngineOptimisation
October 9 · 1 min
Looking for a Canva Alternative? Try PosterMyWall
Looking for a Canva Alternative? Try PosterMyWall If you’re creating content for Instagram, Facebook, posters, promotions or social media, here’s a tool worth checking out. It’s called PosterMyWall. I’ve got no affiliation with them. I just like finding alternatives to the same boring templates and generic AI slop that everyone else is using. PosterMyWall gives you a huge library of ready-made templates, including loads of animated designs, and they’re really easy to edit. You can search almost anything: Halloween. Restaurants. Soccer. Premier League. Events. Promotions. And because far fewer people seem to be using it compared with Canva, your content has a better chance of looking different from everyone else’s. There is a small subscription fee, but I think the templates are really good. If you create a lot of social media content, go check out PosterMyWall and let me know what you think. #PosterMyWall #CanvaAlternative #canva #aiSlop #content
October 8 · 1 min
Be Careful of SEO and AEO Services Promising Easy Results
Be Careful of SEO and AEO Services Promising Easy Results SEO and Answer Engine Optimisation are complicated. There are no guaranteed shortcuts, and there are definitely no magic subscriptions that suddenly give you incredible rankings because they publish a blog every day and build a few backlinks. I keep seeing services advertised online showing dramatic before-and-after screenshots and promising huge results for a small monthly fee. Be careful. Publishing daily content does not guarantee rankings. Building backlinks does not guarantee rankings. And if those backlinks are low-quality or spammy, or the content is mass-produced rubbish, you may get a short-term blip without building anything sustainable. Good SEO and Answer Engine Optimisation takes proper research, good content, technical work, authority, relevance and time. If somebody is promising you the world for almost no money and very little effort, question it. There are no guaranteed quick wins in SEO or AEO. #SEO #seosoftware #SEOServices #SearchEngineOptimization
October 7 · 1 min
Google Ads Quality Score: What is it and why is it so important?
Google Ads Quality Score: What is it and why is it so important? Have you ever looked at your Quality Score inside Google Ads? It’s one of those fundamental things you need to understand because the quality of your ads can have a major impact on what you pay for clicks and how competitively your ads perform. Google gives your keywords a Quality Score from 1 to 10, based mainly on: • Expected click-through rate • Ad relevance • Landing page experience In simple terms, Google is looking at how closely the keyword you’re bidding on, your advert and your landing page all match what the person is searching for. If the quality is poor, you can end up having to bid more aggressively to compete. If the quality is strong, you can often compete more efficiently and potentially pay less for clicks than advertisers with weaker relevance. To check it, go into your Google Ads columns and add Quality Score, Ad Relevance, Landing Page Experience and Expected CTR. This is something I look at when reviewing Google Ads accounts because it quickly shows you where the problems might be. Don’t just keep increasing your bids because your ads aren’t performing. Improve the relevance between your keywords, ads and landing pages. Higher quality can mean better performance and lower costs. #GoogleAds #QualityScore #GoogleAdvertising #PPC #PaidSearch
October 6 · 56 sec
Create Animated Videos for Free with HeyGen HyperFrames and Claude Code
Create Animated Videos for Free with HeyGen HyperFrames and Claude Code You can now create animated videos using HeyGen HyperFrames and Claude Code, and it’s incredibly simple. HyperFrames itself is free and open-source, and local rendering doesn’t use HeyGen credits. You may still pay for your Claude Code usage or any optional hosted AI services you use. Install the HyperFrames skill inside Claude Code, then simply tell Claude what you want to create. I’ve already tried things like: • Animating my logo• Creating an animated video from my website• Making a Claude character dance You don’t need to write some massive production brief either. Give Claude the idea, let HyperFrames create the first version, then keep refining it. It’s ridiculously fun to play around with and opens up a lot of possibilities for motion graphics, website videos and social media content. Instructions are here: https://hyperframes.heygen.com/quickstart/ #HeyGen #HyperFrames #ClaudeCode #MotionGraphics #AIVideo
October 5 · 1 min
Are You Embarrassed Of Your Website?
Are You Embarrassed Of Your Website? Be honest with yourself. When you give someone your website address, are you actually proud of what they’re going to see? Does it represent your business properly? Does it explain what you do? Does it make people trust you? Because if you’re embarrassed about your own website, that’s a problem. Your website is one of the most important parts of your business online. It’s where people research you, judge you, compare you and decide whether they want to contact you or buy from you. And this isn’t me trying to sell website development. I don’t build websites. I just see businesses cutting corners on them every single day. Going with the cheapest option usually looks cheap. Filling the whole thing with generic AI slop looks like AI slop. Your website needs to represent your brand, your quality and your business properly. You should be able to give somebody your website address and confidently say: “Go check out my website.” Don’t be embarrassed by it. Invest in it and be proud of it. #WebsiteDesign #DigitalMarketing #WebDesign #OnlineMarketing #BusinessMarketing
October 4 · 1 min
Your Slow Website Is Hurting Your SEO
Your Slow Website Is Hurting Your SEO I don’t care what anyone tells you, if your website is painfully slow, it is going to hurt your results. And often, the slow website is only the presenting problem. The real problem could be underneath: • Poor hosting • Too many plugins • Heavy scripts • Oversized images • Bad development • Technical problems across the site Site speed and Core Web Vitals form part of Google’s overall page experience signals, but the impact goes much further than SEO. A slow website means people wait longer, leave sooner and are less likely to convert. So you could be spending money on Google Ads, SEO and social media, bringing people to your website, only to lose them because the site takes forever to load. Don’t just accept a slow website as normal. Find the underlying problem and fix it. A faster website is better for your users, better for conversions and better for SEO. #SEO #WebsiteSpeed #websites #CoreWebVitals #SearchEngineOptimization
October 2 · 1 min
Giving Back to the Next Generation of Digital Marketers at Rosebank International
Giving Back to the Next Generation of Digital Marketers at Rosebank International The other day I had the privilege of being a guest speaker at Rosebank International in Braamfontein, Johannesburg. I recently saw that they were teaching digital marketing and thought, I’ve been doing this for nearly 20 years, I love this industry, why not give something back? I was supposed to speak for 30 minutes. I ended up speaking for an hour and a half. And I probably would have carried on if my PA hadn’t called to remind me that I actually had meetings to get to. One of the biggest things I told the students was how lucky they are to be able to learn digital marketing in a structured environment. When I started nearly 20 years ago, there weren’t digital marketing degrees, diplomas and courses everywhere. Most of us learnt by actually doing it, reading whatever we could find and figuring things out along the way. I also told them: don’t try to be brilliant at everything. Learn digital marketing broadly, but then find something you really enjoy and specialise in it, whether that’s SEO, Google Ads, social media or another area. And most importantly, you need to actually love it. Digital marketing changes constantly. If you don’t enjoy reading, testing, learning and keeping up, it’s going to be very difficult to become really good at it. I’ve already been invited back, and I’m looking forward to it. I love this industry, and if I can share some of what I’ve learnt over the last two decades with people starting their careers, I’m very happy to do it. #DigitalMarketing #SEO #GoogleAds #MarketingCareers #SouthAfrica
October 1 · 1 min
Is Your Company and Brand Being Mentioned and Cited in ChatGPT and Other AI Models?
Is Your Company and Brand Being Mentioned and Cited in ChatGPT and Other AI Models? Do you actually know whether your company is being mentioned or cited in ChatGPT, Claude, Perplexity, Grok or Google AI Overviews? Most businesses have no idea how to check. I’ve been testing @OtterlyAI, and I’m really impressed with it. You can put in your own brand or a competitor and see: • Where your brand is being mentioned • Which prompts you appear for • Which sources are being cited • How competitors compare • Where you have opportunities to improve One of the features I really like is its Query Fan-Out tool, which helps you understand the related searches AI systems may use when answering a question. It also has keyword research, competitor research and tools to help identify why your website may not be appearing in AI results. If you’re working on Answer Engine Optimisation, go check out OtterlyAI. #OtterlyAI #AnswerEngineOptimization #AISEO #aeo #geo
September 30 · 1 min
SEO and Ads Bring Traffic. Websites Convert
SEO and Ads Bring Traffic. Websites Convert Getting people to your website is only half the job. Google Ads can bring you clicks. SEO can bring you organic traffic. Social media can send people to your site. But none of that guarantees a sale. The website still has to convert. If your prices aren’t competitive, your product range is weak, your shipping is poor, your warranties aren’t clear, or people simply don’t trust the website, you can send as much traffic as you want and still struggle to make sales. This is something I see all the time. People blame Google Ads because the traffic isn’t converting. But getting somebody to click is not the same as convincing them to buy. Your website has to make people feel comfortable. It has to look professional. The offer has to make sense. The product or service has to be good. The checkout or enquiry process has to be easy. Consumers are far more educated online than they used to be. They compare prices. They check competitors. They look at reviews. They look at delivery. They look at guarantees. They decide whether they trust you. SEO and ads bring traffic. Websites convert. If your traffic is good but your sales are bad, don’t only look at the marketing. Look at the website. #SEO #GoogleAds #ConversionRateOptimization #ux #Website
September 29 · 1 min
Your Camera Isn’t the Problem. Clean Your Damn Lens.
Your Camera Isn’t the Problem. Clean Your Damn Lens. If you’re filming content on your phone or camera, do one simple thing before you start: Clean your lens. It sounds obvious, but I see people getting this wrong all the time. Your phone is in your hand all day. You touch it, put it down on tables, put it in your pocket, and the camera lens picks up fingerprints, dust and dirt. Then people start filming and wonder why the video looks soft, blurry or low quality. You don’t necessarily need a more expensive camera. You might just need to clean the lens. Take a proper lens wipe and clean: • Your back camera• Your front camera if you use it• Your normal camera lens Personally, I prefer using the back camera on a phone where possible, but whichever camera you use, clean it first. I spoke to someone recently who told me their videos weren’t looking good because they weren’t using an expensive camera. My first question was: “Do you clean your lenses?” The answer was no. Come on, bro. It takes a few seconds and can make an immediate difference to the quality of your content. Before you film anything: clean your damn lens. #ContentCreation #VideoMarketing #SocialMediaTips #iPhoneVideo #VideoContent www.topclick.co.za
September 28 · 1 min
Bad Google Ads Leads? The GIGO Principle Explains Why
Bad Google Ads Leads? The GIGO Principle Explains Why If your Google Ads campaigns are not producing the conversions you want, the problem may be the data you are feeding back into Google. There is a simple principle called GIGO: Garbage In, Garbage Out. And it applies perfectly to Google Ads. Automated bidding can work extremely well, but only when Google is receiving accurate conversion data. If you are feeding Google real leads, qualified opportunities, sales and proper CRM data, it has a much better idea of what type of customer to look for. But if you are counting things like: • Someone visiting your Contact Us page • Someone clicking a button • Someone completing an action that is not actually a lead Then you are feeding Google rubbish. And if you give Google rubbish data, you should not be surprised when it sends you rubbish leads. Ideally, your CRM, whether that is HubSpot, Salesforce or another system, should become your source of truth and feed the real outcomes back into Google Ads. I do hundreds of Google Ads audits, and incorrect conversion tracking is one of the most common problems I see. Before changing your keywords, bidding strategy or budget, make sure the data going into Google Ads is actually correct. Garbage in. Garbage out. Gold in. Gold out. #GoogleAds #leads #conversions #ConversionTracking #crm

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