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It's All Money

707 Media

Your 401k, a classic car collection, quantitative easing and the rising cost of your fast food burger all seem like wildly different topics. And yet somehow, they all end up hitting your checking account one way or another. It's All Money draws the throughline for investing, sales, taxes, business stories, economics and day-to-day spending. Every episode is designed for you to walk away at the end with 1 useful tip to increase your financial confidence, even if (actually especially if) you knew very little about the topic at the start.

Because ultimately, It's All Money.

It's All Money is powered by Sonoma Wealth.  The show is hosted by Sonoma Wealth Managing Principal Daren Blonski, CFP® AIF® and Marketing Director Dano Weir.  Sonoma Wealth is the private wealth arm of Fermata Advisors.  Fermata's holistic financial services also includes Fermata 401k and Fermata Tax. Fermata is headquartered in Sonoma, California with offices across Northern California in Santa Rosa, San Rafael, Auburn and Chico.
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  • 20 episodes
  • monthly
  • Avg 42 min
  • English
  • August 21 · 41 min

    $145 Trillion Is BORING? - Bonds Explained

    The global bond market is nearly three times the size of the US stock market, yet many don't know how it actually works. Sonoma Wealth Managing Principal Chris Sipes joins Marketing Director Dano Weir this week on It's All Money to explain the major...

    • Transcript
  • S3 · E37
    July 18 · 1 hr 2 min

    Retro Games Earn Returns? The Entrepreneurial Success Of Nostalgia Alley

    If you had $55,000 cash, buying 10 unopened boxes of used video games probably wouldn't be the first investment you'd choose.  But when you're Jason and Rebecca Moorhouse of Petaluma, you have a system in place to turn those games into a potential...

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  • S3 · E35
    June 19 · 25 min

    How The New Fed Chair Could Change Your Mortgage Rate

    Kevin Warsh is the new Fed chair, and real estate buyers (and sellers) want to know what that means for mortgage rates.  In his first Fed Meeting this week, rates held, with 9 governors indicating a potential increase this year. Sonoma Wealth...

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  • S3 · E34
    June 11 · 34 min

    Trump Accounts vs 529 vs Custodial Roth: Which Could Win for Your Grandkids

    Last summer Congress created a brand new savings vehicle for minors called the “Trump Account” or 530A account. For families building generational wealth, the rules might not be what you'd expect. In the latest episode of our podcast It’s All...

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  • S3 · E33
    April 8 · 40 min

    Inside A Century In The Ag Business With Serres Ranch

    Wine, blueberries and construction- chances are you’ve experienced Serres Ranch in the last 100 years in Sonoma County.  A Farm Bureau Farm Family Of The Year, the Serres family has become a pillar of the community, with decades of business successes...

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  • S3 · E32
    March 19 · 54 min

    Are Taxes Crushing Your Gains?

    Most households treat taxes as a seasonal exercise in document collection. Meaningful wealth preservation demands something fundamentally different- proactive, year-round tax architecture designed to compound after-tax outcomes over a lifetime. What...

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  • S3 · E31
    February 25 · 35 min

    What The Marine Corps Taught Me About Finance

    Physical fitness, crisply-made beds, chopping with high knees and precise execution are foundational principles that could get you through basic training in the United States Marine Corps.  But what could those very tenents also teach anyone, even...

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  • S3 · E30
    January 20 · 36 min

    Saving Torched Data With DriveSavers

    It’s a Digital Age, no, it’s a Cloud Digital Age, no no, it’s an AI,Cloud, Digital Age where everything is saved forever and lives in your pocket, anytime you want.  Until it breaks.  Gets dropped in a lake.  Hard drive with all your...

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  • S3 · E29
    January 6 · 56 min

    10 Ways To Avoid The Inheritor’s Dilemma

    Kicking off season 3 of It’s All Money with a special double-episode answering what seems like an obvious question- is inheriting money a good thing?  Well...maybe.  In the next 20 years, the largest wealth transfer in the history the USA is about to...

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  • S2 · E28
    Dec 16, 2025 · 1 hr 3 min

    How The Glen Ellen Star Won 12 Straight Michelin Bib’s

    Following an unbelievable 12th straight Michelin Bib Gourmand award, host Dano Weir had to track down Chef Ari Weiswasser and Managing Partner Spencer Waite of the Glen Ellen Star restaurant for an episode of It’s All Money.  - Just what is a...

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  • S2 · E27
    Nov 1, 2025 · 1 hr 9 min

    What The Gold?!

    It’s one of the oldest "stocks" ever...GOLD.  It’s over though, right?  That’s the late-night TV infomercial stuff?  Your grandpa had it in a safe but you’re living in the future and everything’s digital now?  ...right?  Then why’s it up 43% this...

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  • S2 · E26
    Sep 27, 2025 · 19 min

    Crypto Goes Legit?

    First came seashells, then gold, then paper, and now, hold your breath, crypto.  That last one is hard to swallow because of it’s mysterious, scandalous, and in one case truly unknown origin.  But like it or not, crypto is becoming a part of the world...

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  • S2 · E25
    Sep 10, 2025 · 38 min

    8 Secrets Learned Retiring Thousands

    Roth! Not Roth! Bonds! Social Security timing!  Financial advisors yapping about retirement all seem to hit the same 4 topics, don’t they?  What about the rest of the story?  For advisors with eyes, there are details and secrets that fall between the...

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  • S2 · E24
    Aug 21, 2025 · 43 min

    From The Ritz To Cotati: The Amazing Business Story Of Acme Burger

    It’s 2025!  Every business is Robots! Franchises!  CORPORATE!  ...then how is an upstart local restaurant with humans expanding from 1 to 5 locations in under 6 years? Through a global pandemic? In one of the world’s most highly competitive restaurant...

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  • S2 · E23
    Jul 23, 2025 · 38 min

    Why Bitcoin Is Different Than Other Cryptos

    Imagine 17,134 grains of sand in zen garden sand box.  ONE is an absolute winner.  Could you pick it?  Could you pick it from a much smaller box of 534 even?  That’s essentially cryptocurrency right now.  Dismissing cryptocurrency is a logical...

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  • S2 · E22
    Jul 3, 2025 · 44 min

    4 Strategies When Interest Rates Won’t Drop

    We’re in year 3 of interest rates being basically 2-4x what they were the prior 3 years. Just this past month, June 2025, Fed Chair Jerome Powell said “For the time being, we are well positioned to wait to learn more about the likely course of the...

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  • S2 · E21
    Jun 24, 2025 · 38 min

    CERTIFIED FINANCIAL PLANNER® Reacts To Bad Internet Money Advice

    We’ve all been doomscrolling on a phone at god-knows-AM when some stranger in a video says something that makes “sense” about money. Ever wonder what a CERTIFIED FINANCIAL PLANNER® might say to that same video? In this fun episode of It’s All Money,...

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