
Can Light Keep Food Fresh? A Japanese Innovation Story
Join our PR team as we explore a surprising Japanese innovation that uses light to keep fruits and vegetables fresh longer. In this episode, we introduce iR Fresh, a patented technology developed by Shikoku Research Institute in Kagawa Prefecture. Using near-infrared light—the same type found in ordinary TV remotes—the technology triggers plants' natural defense mechanisms, helping reduce water loss and slow spoilage. You'll hear how decades of research and trial and error led to a world-first discovery, and why it initially gained more attention overseas than in Japan. We also explore how innovations like this can reduce waste while bringing real benefits to farmers—like protecting brand value and helping them get properly rewarded for their work. Food loss is a global challenge. Reducing it with light is a simple idea—but one with the potential to make agriculture more sustainable around the world. Related articles or posts: https://www.japan.go.jp/topics/2026/09/japans_new_foodtech.html □JapanGov https://www.japan.go.jp/ https://www.facebook.com/JapanGov/ https://x.com/japangov/ https://www.linkedin.com/company/japangov/ https://www.instagram.com/japangov_official/ □Prime Minister's Office of Japan https://japan.kantei.go.jp/ https://www.youtube.com/@pmojapan https://www.facebook.com/Japan.PMO https://x.com/JPN_PMO/ https://www.instagram.com/kantei/