S13 Ep12: The New Executive Presence [How Leaders Build Real Influence]
In this episode, I sit down with Shayna Davis, founder of the Executive Signals Group, to break down why executive presence needs a complete reframe — and what to build instead: external influence. Most leaders are told they need "executive presence" — but nobody can define what that actually means. In this episode, host Nat Schooler sits down with Shayna Davis, founder of the Executive Signals Group and former White House communications advisor, to reframe the conversation entirely. Shayna argues that what leaders really need isn't presence — it's external influence. And she breaks down exactly how to build it using her 3-pillar framework: 🎯 Leadership Identity — Who are you beyond your title? 🎯 Leadership Branding — How does the world perceive you? 🎯 Leadership Messaging — What's your unique point of view? In this episode, you'll learn: Why "executive presence" is an outdated and vague concept The difference between internal and external influence How leaders can build a personal brand without undermining their company Why AI is making human influence MORE valuable, not less The 3 things every leader needs to stand out in a trust-depleted world About Shayna Davis: Shayna is a leadership branding strategist who has advised White House officials, Fortune 500 executives, and global leaders. She founded the Executive Signals Group to help senior leaders build the external influence that drives business results. 🔗 Nat Schooler: https://natschooler.com Executive Asset Workshop 🔗 Get Shayna Davis: ShaynaDavis.com and on LinkedIn here: https://www.linkedin.com/in/shaynarattler/
