infinite scroll

Centennial World

An internet culture news podcast that explores themes surrounding viral stardom, the creator economy, and how social media is shaping Gen Z. Hosted by Centennial World founder Lauren Meisner & deputy editor Annabel Bendavid.

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532 episodes
Updated Thursday

Episodes532

Newest first

Jul 4, 2024 · 32 min
Skibidi Toilet: Exploring the Nuances of Gen Alpha's Favourite Meme w/ Aidan Walker
In this week's episode, I dive into the absurd, unsettling, and surprisingly nuanced world of Skibidi Toilet— Gen Alpha's favourite web series alongside meme expert and internet historian, Aidan Walker. Find Adian's TikTok here: https://www.tiktok.com/@aidanetcetera?_t=8njgfhuTaCH&_r=1 Find Aidan's Substack here: https://howtodothingswithmemes.substack.com/ Timestamps: 11:31 Background on Skibidi Toilet 14:00 Plot analysis 18:00 Visual analysis 21:00 Skibidi Toilet's rise & Gen Alpha Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources: https://www.forbes.com/sites/danidiplacido/2024/01/25/the-surreal-horror-of-skibidi-toilet-explained/ https://www.wired.com/story/whos-afraid-of-skibidi-toilet/ https://knowyourmeme.com/memes/skibidi-toilet-syndrome https://www.forbes.com/sites/danidiplacido/2024/02/21/skibidi-toilet-creator-talks-inspiration-dreams-and-insane-ending/ https://www.thedailybeast.com/russian-cops-forced-to-investigate-youtubes-skibidi-toilet-series
Jul 4, 2024 · 17 min
MINI SCROLL: Brat x Kamala Harris fan edits, TrishCrave is the new PopCrave + Poppi Cosmetics allegedly "ghosts" intern
The biggest stories on the internet from July 4th, 2024. Timestamps: 00:57 Brat x Kamala Harris fan edits are taking over Twitter and TikTok 4:06 TrishCrave is the latest pop culture update account – specifically dedicated to updates about Trisha Paytas 7:11 TikToker calls out beauty brand Poppi Cosmetics for allegedly ghosting her in the middle of her internship Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jul 2, 2024 · 20 min
LET THE GIRLS GAME: The Future For Women in Gaming
This episode explores the future of gaming and how women will fit into the industry moving forward, featuring an interview with creator MissDeusGeek. Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers. Find MissDeusGeek here: https://www.instagram.com/missdeusgeek/ Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jul 2, 2024 · 10 min
MINI SCROLL: Hawk Tuah x Zach Bryan, James Charles meltdown over presidential debate + Khaby Lame TV series
The biggest stories on the internet from July 2nd, 2024. Timestamps: 1:06 TikTok Hawk Tuah girl gets opportunity to perform on stage with Zach Bryan 3:31 Internet users react to James Charles' rant about the US presidential debate 7:19 Khaby Lame stars in new unscripted series, “Khaby Is Coming to America” Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jul 1, 2024 · 15 min
MINI SCROLL: Clinton Kane responds to Brooke Schofield accusations + VidCon 2024 Gen Z insights
The biggest stories on the internet from July 1st, 2024. Timestamps: 2:33 Clinton Kane addresses Brooke Schofield’s 15-part TikTok series... and Brooke responds to his further claims 9:54 VidCon 2024 Gen Z insights Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 27, 2024 · 35 min
The Story of Reddit: Why "The Front Page of The Internet" Took 20 Years to Hit Its Stride (Maybe)
In this week's episode, I dive into the origin, evolution, and challenges of Reddit— the internet’s greatest example of how a website can attract millions of users every single day... with no idea how to turn that devoted community into a viable business model. Timestamps: 4:45 The origin of Reddit 7:23 Condé Nast acquires Reddit 9:44 The rise of Reddit 12:39 Reddit gains independence 16:00 Significant controversies 16:23 Misidentifying the Bostom bomber 17:48 NSFW content 20:00 AMAggedon 22:11 Snark Reddit & Trishyland 24:30 Gamestop 27:37 The future of Reddit Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources: https://www.cnbc.com/2018/07/27/reddit-founder-alexis-ohanian-study-computer-science-in-college.html https://mashable.com/archive/history-of-reddit https://www.technologyreview.com/2012/07/18/184890/why-did-reddit-succeed-where-digg-failed/ https://x.com/alexisohanian/status/1322927843421179904 https://techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/ https://techcrunch.com/2009/10/27/three-years-after-their-acquisition-reddit-founders-move-on/ https://techcrunch.com/2010/08/25/new-digg-launch/ https://www.cnet.com/culture/digg-bringing-back-the-bury-changing-its-look/ https://www.huffpost.com/entry/reddit-digg-rivalry-heats_n_699225 https://www.wired.com/2011/09/reddit-spun-out/ https://www.forbes.com/sites/erikkain/2012/04/09/an-interview-with-new-reddit-ceo-yishan-wong/ https://www.theguardian.com/technology/2014/nov/13/reddit-ceo-yishan-wong-resign-office-space https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7489301/ https://www.theguardian.com/commentisfree/2023/jun/17/there-is-no-moral-high-ground-for-reddit-as-it-seeks-to-capitalise-on-user-data https://www.theatlantic.com/technology/archive/2018/06/reddit-anonymity-privacy-authenticity/564071/ https://www.bbc.com/news/technology-22214511 https://www.businessinsider.com/reddit-falsely-accuses-sunil-tripathi-of-boston-bombing-2013-7 https://centennialworld.com/how-true-crime-tiktok-played-a-questionable-role-in-the-gabby-petito-case/ https://www.vox.com/2014/9/8/6121195/reddits-ban-of-thefappening-explained https://time.com/3951150/reddit-crisis/ https://www.reddit.com/r/IAmA/comments/z1c9z/i_am_barack_obama_president_of_the_united_states/ https://slate.com/technology/2015/07/reddit-amageddon-what-its-really-about.html https://www.wired.com/2015/07/reddit-amageddon/ https://www.cnet.com/tech/services-and-software/amageddon-parts-of-reddit-go-dark-over-dismissal-of-key-admin/ https://www.vox.com/2015/7/8/8914661/reddit-victoria-protest https://nymag.com/intelligencer/2015/10/reddit-founder-steve-huffman.html https://centennialworld.com/trisha-patyas-snark-subreddit-trishyland-permanently-banned/ https://www.wired.com/story/reddit-the-donald-banned/ https://www.businessinsider.com/wallstreetbets-fastest-growing-subreddit-hits-58-million-users-2021-1 https://www.abc.net.au/news/2023-10-28/what-is-dumb-money-about-gamestop-short-squeeze-explainer/102991894 https://x.com/endtwist/status/1354547622133051393 https://www.vox.com/the-goods/22249458/gamestop-stock-wallstreetbets-reddit-citron https://www.wired.com/story/gamestop-stock-wall-street-bets-short-squeeze/ https://www.theguardian.com/business/article/2024/jun/03/gamestop-shares-soar-as-roaring-kitty-reveals-116m-bet-in-reddit-post https://www.ft.com/content/9c363902-b627-4b99-a2d4-b7b403c9d8ea https://centennialworld.substack.com/p/a-bad-week-for-big-tech https://www.cnbc.com/2023/07/30/reddits-rise-to-prominence-recent-revolts-and-future-prospects.html https://techcrunch.com/2020/06/05/alexis-ohanian-steps-down-reddit-board/ https://www.theverge.com/2020/6/10/21285835/reddit-board-replacement-alexis-ohanian-michael-seibel-y-combinator https://techcrunch.com/2024/02/22/reddit-files-to-go-public-at-last/ https://www.axios.com/2024/02/21/reddit-stock-rewards-closer https://www.wsj.com/finance/stocks/reddit-stock-ipo-buyers-users-58744446 https://techcrunch.com/2024/02/22/reddit-files-to-go-public-at-last/ https://www.theverge.com/24097069/reddit-ipo-public-investment-ai-training-data-google
Jun 27, 2024 · 21 min
MINI SCROLL: Twitch vs. Dr Disrespect, Brooke Schofield's "Who TF Did I Marry?", Sabrina Carpenter exposes hater + Lilah Gibney wedding backlash
The biggest stories on the internet from June 27th, 2024. Timestamps: 2:35 Dr Disrespect admits that sending inappropriate messages to a minor got him banned from Twitch 9:28 Brooke Schofield posts 15-part TikTok series exposing ex-boyfriend Clinton Kane 13:52 Sabrina Carpenter celebrates first # 1 Billboard hit with a hate tweet 16:54 Lilah Gibney faces backlash for posting content from Alex Warren and Kouvr Annon's wedding Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 26, 2024 · 15 min
LET THE GIRLS GAME: The Sexualisation of Women Characters, Gamers & Streamers in Video Games
This episode explores the sexualisation of women in gaming— from characters to streamers— and the impact this culture has on the mental health and safety of women in the industry, featuring an interview with creator Phos. Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers. Find Phos here: https://www.phos.live/ Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 25, 2024 · 17 min
MINI SCROLL: Kylie Jenner "dehumanised" by haters, Taylor Swift responds to Dave Grohl, Paris PoopTok + MTV News removes decades of music history
The biggest stories on the internet from June 25th, 2024. Timestamps: 2:09 TikTok responds to Kylie Jenner breaking down over hurtful comments about her face 10:14 Taylor Swift seemingly responds to Foo Fighters' dig about Eras Tour live performance 12:13 Paris PoopTok breakdown 14:30 MTV News archives entire website with two decades worth of pop culture and music history Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 24, 2024 · 14 min
MINI SCROLL: Charli xcx vs. Lorde, MrBeast defends trans rights, Madeline Argy & Harry Jowsey (?), Alex Warren & Kouvr Anon married + Swiftie news
Edit: Apparently, the clip of Charli being mistaken for Lorde in that 2014 interview was a skit! I got it from a credible news source but guess they didn't know the lore well, sorry! The biggest stories on the internet from June 24th, 2024. Timestamps: 1:42 Charli xcx and Lorde make up on the remix 7:32 MrBeast speaks out for trans friend Ava Tyson 10:33 Madeline Argy and Harry Jowsey dating speculation 12:00 Alex Warren & Kouvr Annon married 13:34 Taylor Swift brings Travis Kelce on stage at Eras Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 20, 2024 · 23 min
MINI SCROLL: Rhegan777 cat allegations, Ariana Grande claps back at fan, OG Pookie takes over explore page, Chappell Roan "industry plant" + OkBaby drama
The biggest stories on the internet from June 20th, 2024. Timestamps: 1:34 TikTok star Rhegan Coursey is accused of animal neglect 8:04 Ariana Grande claps back at fan about her changing voice 9:40 Old photos of Campbell Puckett AKA Pookie are taking over the IG explore page 12:07 Chappell Roan accused of being an industry plant 15:57 YouTube family vloggers OkBaby embroiled in more drama Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 18, 2024 · 11 min
LET THE GIRLS GAME: Is AI The Answer to Gender-Based Harassment Online?
This episode analyses how gender-based harassment manifests for women and gender-diverse people online and explores how AI could be used to combat this culture moving forward. This is a two-part discussion with games studies academics Dr. Mahli-Ann Butt and Dr. Lucy Sparrow. Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers. Find Dr. Mahli-Ann Butt and Dr. Lucy Sparrow's project here: ai-ally.org Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 17, 2024 · 13 min
MINI SCROLL: Xandra Pohl new man, Joe Alwyn speaks, Swifties vs. Brat Girl Summer + Oscar de la Renta goes D2C
The biggest stories on the internet from June 17th, 2024. Timestamps: 1:39 Xandra Pohl allegedly has a new man 4:36 Joe Alwyn addresses Taylor Swift split in new interview 7:21 Swifties vs. Charli xcx's Brat Girl Summer 10:00 Oscar de la Renta is done inviting media and influencers to its shows Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 13, 2024 · 31 min
The Rise & Anatomy of The Iconic Influencer Apology
In this week's episode, I explore how the influencer apology has become such a big part of online culture. I look at the evolution— from Notes app apologies, to tearful off-the-cuff YouTube videos, to apologies FOR the first apology, to... ukelele apologies(?) — before diving into some of the most iconic examples of influencer apologies over the years. Timestamps: 3:40 How has the influencer apology become such a major part of online culture? 7:47 The evolution of influencer apologies 10:04 Addison Rae 12:23 Shane Dawson 13:28 Jeffree Star 14:39 Sienna Mae Gomez 15:18 Colleen Ballinger 17:54 David Dobrik 20:25 Tana Mongeau 23:00 Mikayla Nogueira 24:07 Apologies that have gone over well 28:17 Can influencers actually effectively apologise? 29:55 Can influencer apologies ever be sincere when so much is on the line? Subscribe to Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF Subscribe to Apple Podcasts: https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732 Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow our publication: https://www.tiktok.com/@centennialworld Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources: https://www.washingtonpost.com/news/the-intersect/wp/2018/08/20/a-guide-to-the-racism-scandal-thats-tearing-beauty-youtube-apart/ https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw5qkwh/ https://www.reddit.com/r/ShaneDawson/comments/hgj0sh/comment/fw4er2l/ https://centennialworld.com/sienna-mae-gomez-return-assault-abuse-allegations-jack-wright/ https://www.businessinsider.com/tana-mongeau-interview-racism-apology-videos-being-a-role-model-2020-10 https://www.vice.com/en/article/ywykzb/how-youtubers-james-charles-jaclyn-hill-pewdiepie-turned-the-apology-video-into-a-genre https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram https://www.papermag.com/justin-timberlake-britney-notes-app#rebelltitem6 https://www.vanityfair.com/style/2020/06/notes-app-apology-instagram https://www.nytimes.com/2019/01/12/style/notes-app-celebrity-statements.html https://nymag.com/intelligencer/2016/07/was-taylor-swift-betrayed-by-her-own-notes-app.html https://theface.com/culture/dalai-lama-apology-a-brief-history-of-the-notes-app-statement-pop-culture-celebrity-taylor-swift https://centennialworld.com/mikayla-nogueira-returns-to-tiktok-following-mascara-gate-with-unbothered-response/ https://www.forbes.com/sites/sethcohen/2020/06/25/apologizing-for-racist-videos-youtuber-jenna-marbles-surprise-move-teaches-an-important-lesson/?sh=2f8d79e2bc69 https://centennialworld.com/colleen-ballinger-ex-husband-joshua-david-evans-speaks-out-youtuber-swoop-accountability/ https://zeefeed.com.au/what-is-good-apology/
Jun 13, 2024 · 12 min
MINI SCROLL: Ariana Grande speaks on Nickelodeon, Billie Eilish ghosted for 6 months + a lesson in TikTok ragebait
The biggest stories on the internet from June 13th, 2024. Timestamps: 1:14 Ariana Grande addresses Nickelodeon allegations 4:11 Billie Eilish opens up about being ghosted for the past 6 months 6:05 TikToker Lilly Gaddis fired from job for saying racial slur + what we can learn from rage bait Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 11, 2024 · 13 min
LET THE GIRLS GAME: How Video Games Became 'Gendered'
This episode explores why women face more harassment online, with a specific focus on how video games became gendered. This is a two-part discussion with games studies academics Dr. Mahli-Ann Butt and Dr. Lucy Sparrow. Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers. Find Dr. Mahli-Ann Butt and Dr. Lucy Sparrow's project here: ai-ally.org Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 10, 2024 · 20 min
MINI SCROLL: Cody Ko & Tana Mongeau, YouTube family vlogger updates, TikTok tradwives rebrand + Sabrina Carpenter's Please, Please, Please
The biggest stories on the internet from June 11th, 2024. Timestamps: 1:39 Tana Mongeau's allegations against Cody Ko 6:08 TikTok family creators Matt and Abby Howard come under fire for viral Father’s Day clip 10:44 Myka Schauffer docu-series on adoption scandal 14:08 Sabrina Carpenter releases new single Please, Please, Please 15:52 Are TikTok tradwives rebranding? Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 6, 2024 · 28 min
The History of Influencer Marketing: How TikTok Redirected our Attention
This episode is powered by Inuit Mailchimp, Australia's #1 email marketing and automation platform. In this week's episode, I explore the history of influencer marketing, dating back to the 1930s. I look at how different moments in technology changed the industry— like the rise of mommy bloggers and the introduction of social media— before diving into how TikTok disrupted everything just a few short years ago. I also share three case studies of brands that have done TikTok influencer marketing well recently. The episode finishes with an interview with Inuit Mailchimp's global creative director Jeremy Jones, who talks me through the brand's recent launch into Australia and how this marketing campaign came to life. Timestamps: 6:28 History of influencer marketing 7:04 Coca-Cola redesigns Santa Claus 7:57 Celebrity endorsements 8:07 The introduction of digital influencers: mommy bloggers 9:30 The rise of social media 11:25 How TikTok disrupted the industry 12:56 Case study: Marc Jacobs 15:04 Case study: Poppi 17:12 Case study: Inuit Mailchimp 19:45 Interview with Jeremy Jones Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources: https://www.adweek.com/brand-marketing/how-mom-bloggers-helped-create-influencer-marketing/ https://blog.commissionfactory.com/guides/influencer-marketing-history https://www.inc-aus.com/kim-jao/how-marc-jacobs-cracked-code-for-going-viral-on-tiktok.html https://grin.co/blog/the-history-of-influencer-marketing/ https://www.aspire.io/blog/the-evolution-of-influencer-marketing https://www.internethistorypodcast.com/banner/#:~:text=There%20was%20no%20%E2%80%9Cone%E2%80%9D%20first,banner%20ad%20(or%20ads)
Jun 6, 2024 · 8 min
MINI SCROLL: Elvis Paytas-Hacmon, Gypsy Rose Blanchard sues true crime YouTuber + JoJo Siwa's new woman
The biggest stories on the internet from June 6th, 2024. Timestamps: 1:06 Trisha Paytas gives birth to second daughter, Elvis Paytas-Hacmon 2:58 Gypsy Rose Blanchard attempts to sue true crime YouTube channel 6:25 JoJo Siwa photographed kissing new woman Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Jun 4, 2024 · 13 min
LET THE GIRLS GAME: The History & Impact of the 1990s 'Games for Girls' Movement
This episode explores the history of the 'Games for Girls' movement from the 1990s and its impact on modern game development, featuring an interview with video game developer and advocate Ally Hennessey. Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers. Find Ally's game Mystique Antiques here: https://www.instagram.com/mystiquesgame/?hl=en Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5 Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/