In & Around Podcasting

YouTube Engaged Views, Podcast Launch Benchmarks, and Platform Risk

What does a successful podcast launch look like when you do not have a large audience waiting? Elsie Escobar and Rob Walch answer a new podcaster’s question by moving the focus away from industry benchmarks. A show’s own baseline, consistent 7-, 30-, and 90-day comparison windows, seasonality, format, and audience goals give creators more useful information than a single early dip. YouTube will count a public view from the first frame while keeping creator analytics, monetization, click-through rate, and recommendations tied to engaged views. Elsie and Rob discuss what that split means for creators and sponsors, why a public number can misrepresent attention, and how losing a channel to automated enforcement can cut a creator off from years of work. An email connection and distribution beyond one platform remain practical safeguards. The episode also covers YouTube’s competition with Netflix for top creators, Unwell’s $500 million valuation, Threads’ podcast transcript test, and Magellan AI’s estimated podcast ad spending for July 2026. Rob shares an early look at his Apple Podcasts HLS video analysis, the show remembers Dolly Parton and her podcast appearances, and the Flattering Ram celebrates Paulette Erato of Latinas in Podcasting. Interesting things from this episode People & Shows Dolly Parton on Table Manners: Second Helpings Dolly Parton on Table Manners Dolly Parton on Khloé in Wonder Land Dolly Parton on Dumb Blonde Dolly Parton on Living & Learning with Reba McEntire podCast411 Episode 237 with Zach Smith Paulette Erato - Latinas in Podcasting The Parent Tap Podcast Movement NYC 2026 Apps & Technology YouTube engaged views Threads podcast transcription test Articles & Episodes🔬 Reddit post about podcast success and podcast analytics Growth Lab Event with Rob, Danny and Elsie! Demystifying Your Podcast Analytics Rene Ritchie explains YouTube engaged views YouTube counting public views from the first frame The Parent Tap petition for channel reinstatement YouTube creator exclusivity deals and Netflix Unwell’s $500 million valuation after the WTSL investment Magellan AI top podcast advertisers In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Spotify Skip Ahead, YouTube Monetization Changes, and Overcast’s New Features

From reel-to-reel tape and cassette fast-forwarding to one-tap podcast controls, listeners have gained more power over what they hear and when they hear it. Elsie Escobar and Rob Walch follow that history into discussing Spotify’s Skip Ahead test, which can jump Premium subscribers past intros, outros, ads, and other promotional segments. That convenience creates a difficult question for podcasters: when a platform identifies a segment as skippable, who gets to decide what counts as an ad? Elsie and Rob discuss baked-in sponsorships, creator promotions, listener habits, Spotify video, and why YouTube’s new monetization requirements make diversified publishing even more important. The episode also covers Overcast’s packed feature release, including transcript tools, Replay Podcast, Smart Complete, chapter controls, and new Premium audio effects. Plus, Disney+ expands its podcast distribution deals, the show remembers John C. Dvorak, and the Flattering Ram celebrates Ana Xavier’s visit to the Obama Presidential Center. Interesting things from this episode People & Shows Marco Arment The Overlap Stick to Football Hope Gets a Studio: Inside the Obama Presidential Center's Vision for Community Storytelling In & Around Podcasting: A Platform For Indie Podcasters Podcast Measurement Is Changing. Elsie Escobar Says Creators Need a Seat Build in Beta for the AI Curious Synergy Squad Podcasting in the AI Era with Rob Walch Podcast Movement New York City Apps & Technology Overcast SponsorBlock Unwatched Understanding the "Skip ahead" button Articles & Episodes Spotify’s new ‘skip’ button could end the podcast business as we know it Spotify’s New Ad-Skipping Feature Is Not Scaring Off Podcast Advertisers Yet Spotify threatens industry with ad-skipping tool New opportunities to earn and changes to the YouTube Partner Program TestFlight Build 1172: Smart Complete, Replay Podcast, changes to Episode Limits ATP 703: Part of a Healthy Breakfast — Accidental Tech Podcast The Overlap signs landmark sponsorship and distribution deal with Disney+ Disney Brings iHeartMedia Video Podcasts to Disney+ and Hulu Adam Curry Honors John C. Dvorak's Impact in Tech Journalism on No Agenda In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

The Future of Podcast Stats: IAB 2.3, AMP Accords, and Edison's Podcast Consumer Report

Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate around the AMP Accords and podcast measurement. They tackle everything from the technical challenges of counting downloads, to the thorny issues of privacy and data sharing in major aggregator apps, and what all of this means for creators, advertisers, and listeners alike. Plus, you'll hear the latest data on podcast consumption from Edison Research, an exploration of audience support trends, and hands-on recommendations for both creators and independent podcast app developers. Interesting things from this episode Industry Documents IAB Tech Lab Podcast Measurement Guidelines v2.3 Podcast Measurement Technical Guidelines AMP Accords Edison Research The Podcast Consumer 2026 Share of Ear Podcast Apps and Independent Developers Podcast Apps: A Framework for Dying Slowly with Dignity — Dustin Bluck Podcast Gear SmallRig S70 Wireless Microphone Ray Ortega’s SmallRig S70 review DJI Mic Mini vs. Hollyland M2S vs. SmallRig S70 — Audio Tests DJI Mic Mini Hollyland LARK M2S Shure MOTIV Microphones IAB Certification and Compliance IAB Tech Lab Podcast Measurement Compliance IAB Tech Lab Compliant Companies Privacy Laws General Data Protection Regulation (GDPR) overview California Privacy Rights Act (CPRA) FAQ Podcast History References Elsie’s Yoga Class Castro Podcast App Overcast Libby Happy Tree Friends Rocketboom Tiki Bar TV Ask a Ninja In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Creators Over Platforms: Listener Habits, Programmatic Ads, and the Power of Podcast Hosts

Fresh podcast industry research is out, and Elsie Escobar and Rob Walch break down what it means for podcasters. They kick things off by celebrating Captivate CEO Marc Asquith’s induction into Mercury Podcasts’ inaugural Heroes of Indie Podcasting Hall of Fame before diving into two major industry reports: The Podcast Atlas from Sounds Profitable and the Westwood One/Cumulus Media/Signal Hill Spring 2026 Report. Together, they explore creator influence, audience behavior, podcast advertising, listener trust, and why creators - not platforms - remain at the center of audience loyalty. They also answer listener questions about programmatic ads, monetizing daily shows, mid-roll placement, and realistic expectations for ad revenue. The episode wraps up with Jim Louderback’s open letter to Meta about AI-generated creator images, updates on where both hosts have been appearing lately, and a few promotion ideas podcasters can borrow for their own guest appearances. Links to Interesting Things from This Episode People & Organizations Celebrating the Heroes of Indie Podcasting: 2026 Inductees Mark Asquith Named Third Hero of Indie Podcasting as Mercury Podcasts Reveals Legendary Inductee Podcasts, Apps & Platforms Captivate Marketplace AMIE Campaign Management Overcast Cleanfeed Reports, Articles & Resources The Podcast Atlas: A Map of the Creator Ecosystem - Sounds Profitable Advertiser Perceptions: Podcast Advertising Discussion And Spending Intention Hit A Twelve-Year High Among Agencies And Marketers | Westwood One AN OPEN LETTER TO META | LinkedIn Podcasts & Episodes Mentioned What Even Is a Podcast Anymore… - We Fixed It, You're Welcome - Apple Podcasts 541. Why Most Podcasts Don’t G… - Podcasting Morning Show | Podcast Growth, Launch and Strategy for Indie Podcasters - Apple Podcasts Can Human Creators Still Win i… - New Media Show (Audio) - Apple Podcasts Podnews Weekly with Elsie Escobar - the tools podcasters need to succeed - YouTube 7 Podcast Experts Share Their … - One Minute Podcast Tips - Be a Better Podcaster in Just 60 Seconds - Video Podcast - Apple Podcasts Home | Too Long Didn't Listen Live Q&A: Inside Captivate's New Monetization Suite - YouTube How to Use Captivate Marketplace, AMIE Campaign Management (Live Walkthrough) - YouTube Are You Ready for Podcast Ads? (Diagnostic Checklist) - YouTube In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Test, Learn, Pivot: Using Campaign Thinking, Dynamic Audio Insertion, and Creative CTAs to Grow Your Podcast

Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad tool—it is a creative way to keep content and community engagement alive. Together, they unpack the editorial perspective, discuss how to close the narrative gap for listeners, and share actionable insights from real-world experiments. Plus, creators will learn practical strategies to turn a static back catalog into a living, breathing part of their podcasting journey. This episode encourages podcasters to think differently about their shows, identify new ways to serve their communities, and learn from the successes and surprises of podcast campaign experiments. Guest Co-host Christabel Nsiah-Buadi (Your Podcast Pipeline): Christabel has been on every side of the microphone. She spent years directing breaking news coverage for NPR before moving to Spotify to design and lead their Sound Up incubator programs. Today, she helps independent creators and brands build editorial authority through her platform, Your Podcast Pipeline. Connect with Christabel! Christabel's website Instagram Threads Christabel Nsiah-Buadi FRSA | LinkedIn People & Shows HeartsofGoldPodcast The Sound Off Podcast School of Podcasting: Launch, Grow, and Monetize Your Podcast Growth Labs & Podcast Growth Education! Live Q&A: Inside Captivate's New Monetization Suite - YouTube Are You Ready for Podcast Ads? (Diagnostic Checklist) - YouTube How to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough) - YouTube Ep 34 of In & Around Podcasting - Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts - In & Around Podcasting In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts

Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read sponsorships, comparing traditional CPM models to cost-per-action (CPA) campaigns. The conversation covers the necessity of video in modern podcasting. While video aids discoverability and search on platforms like YouTube, the panel agrees that audio remains the core experience for loyal subscribers who drive actual sales. Finally, the group shares the biggest mistakes creators make when working with advertisers. From skipping over ad-read instructions to overpricing their shows, the peers outline how to build credible, long-term relationships with brands. Guest Contributors Dave Hamilton — Backbeat Media, Gig Gab, Mac Geek Gab, and Business Brain Luke Slota — The Out Loud Group Marques Pfaff — Amplitude Media Partners Links to interesting things from this episode Growth Labs Sessions! Are You Ready for Podcast Ads? (Diagnostic Checklist) - YouTube How to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough) People, Shows & Links Amplitude Media The Outloud Group Gig Gab — A Weekly Podcast for Working Musicians - Gig Gab BackBeat Media Mac Geek Gab Podcast A Weekly Podcast For Entrepreneurs Who Do The Work - Business Brain - The Entrepreneurs' Podcast In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcast Growth: Branding Dollars, Search Engine Overhauls, 100 Million Deals & YouTube AI Labels

Elsie and Rob break down the recent 28% rise in podcast ad dollars and explain why tracking your income per download is a much better measure of success than looking at total industry averages. They also answer a listener question about whether you need to be a guest on other shows before starting your own and the value of finding a podcasting community. The conversation shifts to search and discovery. They look at how Google's AI search mode is changing the way audiences find content and why third-party conversations about your show matter. They also cover Jay Shetty’s exclusive video deal with Spotify and Netflix, noting that his audio will remain on the open RSS feed. Finally, the hosts talk about artificial intelligence in podcasting. They explore YouTube's new AI disclosure labels, the arrival of fully AI-generated podcast tools, and audio cleanup software. Rob also announces that Katee Sackhoff’s Battlestar React-ica is joining the Captivate DAX US team. Links to interesting things from this episode: 🎉 Welcome Katee Sackoff and Battlestar React-ica! People & Shows Battlestar React-ica: Katee's First Watch of BSG - YouTube On Purpose with Jay Shetty | Podcast on Spotify Misguided: The Newsletter | Matthew Facciani, PhD | Substack Apps & Technology Podcast Transcription, Summaries & Clips – Try Free Pibbl | Podcast Social Media Automation Articles & Episodes YouTube adds new podcast features, including an AI recommendation tool and 'Auto speed' | TechCrunch YouTube's Scarlet Letter | LinkedIn Spotify and Netflix sign Jay Shetty in $100M podcast deal Google Search as you know it is over | TechCrunch Podcast Ad Spending Climbs 28% In Q1 Even With Lighter Ad Loads. | Story | insideradio.com In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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The Podcast Show London Debrief, Walled Gardens and The Podnews Report Card

This episode covers global trends, platform changes, and the momentum in the industry following The Podcast Show in London. Joined by Andreea Coscai, founder of Eurowaves, the discussion looks at what is succeeding in European podcasting, the rise of cross-border collaborations, and why international organizations are investing more in audio. Elsie and Andreea discuss the evolving newsletter space, differences in listener behavior on YouTube versus traditional podcast apps, and the ongoing tension between open RSS and closed platform models. This conversation offers practical approaches for both independent creators and networks as they adapt to new tools and changing audience habits. Guest Contributors Andreea Coscai, founder of Eurowaves and co-founder of Podvision. Links to interesting things from this episode People & Shows Andreea Coscai on LinkedIn Eurowaves Newsletter Podvision Agency The Europeans | Weekly podcasts about European politics and culture James Cridland (Podnews) Apps & Technology Captivate Podcast Hosting Overcast Unwatched App Reeder App (Classic) Fountain Podcast Addict True Fans Articles & Episodes The Podnews Report Card Global Podcast Economy Report 2026 Spotify Levels Up Our Podcast Experience With New Features for Fans and Creators — Spotify In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Ranking Higher: Apple Podcast SEO, Spotify Video Data Plus Alix, Alex & CHD Drama

Analyzing the high-profile fallout between Alex Cooper and Alix Earle and some of the drama, evaluating how business disputes masquerade as personal betrayal and some other drama surrounding Call Her Daddy and the Unwell Network. The discussion contrasts the realities of content creation with the performance issues plaguing network-backed shows. Examining how Apple Podcasts and Spotify handle search engine optimization. They explain the mechanics of search ranking, detailing why smaller feeds with exact-match keywords might outrank older, larger catalogs. Finally, the episode reviews a recent Podstock study showing that Spotify video episodes drive higher consumption times than YouTube. They explain how background audio playback shapes listener behavior and discuss Amazon Music's new video roll-out and YouTube's curiosity focusing on audio-only consumption. Follow us on YouTube! Captivate's YouTube Channel The Audio-To-Video Roadmap with Greg Willits The Audio-To-Video Roadmap with Mignon Fogarty Links to interesting things from this episode People & Shows Call Her Daddy Alix Earle - Hot Mess Grammar Girl - Mignon Fogerty Rosary Army - Greg Willits Tropical Podcasting Roger Wilmut Apps & Technology Alitu The Podcast Host Links and Things Alitu and The Podcast Host Have a New Home The Music DNA of Podcast Search: Why Apple and Spotify Still Rank Like Record Stores | PodSEO Blog Spotify Streams Drive 1.5x More Consumption Time Than YouTube for Podcasts, New Podstock Data Shows AdTech Has Mispriced YouTube And Audio Is Why | by Alan Ronis | Apr, 2026 | Medium Roger Wilmut - Wikipedia Elsie on Que Esta Pasando en el Podcasting from Tropical Podcasting In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Is Video the End of Audio? Demystifying Apple's HLS, Podcast Accessibility, and Creative Freedom

This episode opens with a major industry shift: Tim Cook’s announcement that he is stepping down as CEO of Apple in September 2026. The team discusses the transition plan, the elevation of John Ternus and Johny Srouji, and what this "hardware-first" leadership style might mean for the future of Apple devices and services. The conversation then pivots to the technical rollout of HLS (HTTP Live Streaming) video support on Apple Podcasts. Joined by OG co-hosts Mark Asquith and Danny Brown, the team breaks down how HLS differs from standard video files and open standards. They explain how adaptive bitrate streaming ensures listeners stay connected even on poor data connections and why audio-only creators shouldn’t feel pressured to pivot to video. Finally, the group tackles the nuance of accessibility and inclusion in podcasting. They compare listening to an audiobook to reading with your ears, emphasizing that the goal is always to deliver the message to the audience wherever they are. The team shares insights on the power of Apple's new video implementation and how it provides more expansive ways for audiences to engage with content. More Co-hosts! Mark Asquith: Founder of Captivate and original co-host of In & Around Podcasting. Danny Brown: Head of Support and Experience at Captivate and original co-host of In & Around Podcasting. Links to interesting things from this episode Everything related to the Captivate Video Podcasting Support Rollout Publish Video Podcasts to Apple Podcasts: Captivate Video Support Overview Helpdesk Articles Apple HLS Video Podcasts: Help Article How to Connect Apple's HLS Video Podcast Feature to Captivate: Connection Guide Apple Podcasts HLS Frequently Asked Questions: HLS FAQ How to Publish Video Episodes via Captivate to Apple Podcasts Using HLS: Publishing Guide Pricing for Apple HLS Video Podcasts: Pricing Details Blog Publish Video to Apple with Captivate | Captivate Podcast Hosting Learn Podcasting: Blogs, Resources & Education from Captivate People & Shows Tim Cook: Apple Executive Chairman (formerly CEO). John Ternus: Apple CEO (effective Sept 2026). Johny Srouji: Chief Hardware Officer at Apple. Marco Arment: Creator of Overcast and co-host of ATP. Accidental Tech Podcast (ATP): https://atp.fm/ Rob Dunwood: Daily Tech News Network contributor. Anna DeShawn: Ambie Award winner and founder of The Qube App. https://theqube.app/ Apps & Technology HLS (HTTP Live Streaming): Technical standard for video delivery. Apple Podcasts: Support for HLS video in iOS 26.4+. Boomcaster: Remote recording platform used for this episode. The Qube App: A database for black and brown podcasters. https://theqube.app/ Captivate Growth Labs: Educational resources for podcasters. https://www.captivate.fm/growth-labs Articles & Episodes ATP 663: Defending the Honor of The Cheesecake Factory: The episode where the ATP team predicted Apple's leadership shift. https://atp.fm/663 Why People Who Listen to Podcasts Are Suddenly Feeling Left Out (WSJ): An exploration of the audio-only listener experience in a video-centric market. https://www.wsj.com/lifestyle/podcasts-video-armchair-expert-killer-stories-kristen-bell-0e07d0be The Audio-to-Video Roadmap: Greg Willits: Luma session deep-dive on transitioning formats. The Audio-to-Video Roadmap: Mignon Fogarty: Luma session focused on strategic video implementation. In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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OpenAI TBPN Acquisition: Comms Strategy, Spotify AI Playlists & Summer House!

OpenAI recently acquired TBPN (Technology Business Programming Network). Rob and Elsie discuss the relationship between Sam Altman and TBPN’s John Coogan, the network's high production value, and what it means for OpenAI’s public-facing brand as they head toward an expected IPO. Elsie takes a moment to celebrate Frank Racioppi’s recent Forbes piece, giving him his well-deserved flowers for his thoughtful advocacy and committed support of the independent community. While the article is titled "There's A War Of Independents In Podcasting," Elsie highlights how Frank successfully name-checks the creators and shows that mainstream media often ignores. She suggests that while the "war" framing reflects the struggle against celebrity-driven network dominance, the real story is the robustness of middle-tier creators who are building sustainable, profitable businesses on their own terms. Finally, the episode looks at Spotify’s rollout of AI-prompted playlists for podcasts and the ongoing friction of cumbersome guest intake forms. Come to hang out with us! ⭐️ Apple Podcasts Video Q&A, with Elsie Escobar - YouTube Links to interesting things from this episode: People & Shows John Coogan & Jordi Hays: Hosts of TBPN (Technology Business Programming Network). Frank Racioppi: Owner of Earworthy and Forbes contributor. Cynthia Bemis Abrams: Host of Advanced TV History. Ciara Miller: Reality TV superstar highlighted in the Flattering Ram. Bitch Is Better Bravo! We're Black Morally Corrupt - YouTube Dumpster Dive Snark Bait So Bad It's Good with Ryan Bailey Apps & Technology Scooter Labs RSS to CSV: scooterlabs.com/hacks/rss2csv.php Spotify AI Prompted Playlists: creators.spotify.com/resources/news/prompted-playlists Captivate WordPress Plugin Sync: wordpress.org/plugins/captivatesync-trade/ Articles & Episodes OpenAI acquires TBPN | OpenAI There’s A War Of Independents In Podcasting DAX Expands Into Podcasts Targeting The ‘Missing Middle’ As Ad Demand Grows. | News | podcastnewsdaily.com Top podcast advertisers | Magellan AI — Podcast advertising analytics In & Around Podcasting Episode 25: Featuring Frank Racioppi. Everything you need to know in the 'Summer House' scandal which exploded this week In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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The Podcasting Gods Were Not Done With Us

Rob Walch and Elsie Escobar reunite to host together for the first time in 159 days! They look back at their own "episode 28" milestones from 2005 to 2014 and share stories from other creators who found their rhythm at the same point in their journey. The conversation covers the launch of HLS video support in Apple Podcasts. Rob explains how this adaptive streaming works, why it matters for listeners who switch between audio and video, and why you might not need it yet if you are an audio-first creator. You will also hear about Rob’s time at SXSW in Austin, including his experience with Tesla's robotaxis and the growing influence of the city on the podcast industry. Finally, Elsie tries to break down the engineering behind Marco Arment’s new transcription system for Overcast and why it is a win for listeners. Guest contributors & insight in this episode: Danny Brown (Five Random Questions), Carolyn Kiel (Beyond Six Seconds), Stacey Sims (Diabetes Connections), Kristen Sundin Brandt (Cycling Together), and Steve Stewart (SteveStewart.me). Links to interesting things from this episode People & Shows Danny Brown – Five Random Questions Carolyn Kiel – Beyond Six Seconds Stacey Sims – Diabetes Connections Kristen Sundin Brandt – Cycling Together Steve Stewart – SteveStewart.me Victor Cajiao – Typical Mac User Grant Baciocco – The Radio Adventures of Dr. Floyd Jim Louderback – (Video/Media Expert mentioned at SXSW) Valentina Kaledina at Castbox – (Mentioned for her SXSW summary) Marco Arment – Creator of Overcast and host of ATP Apps & Technology Overcast – (Specifically for the new transcript feature) Unwatched – (The YouTube queue app Elsie recommended) Captivate Announced as Day One Launch Partner for Apple Podcasts’ New HLS Video Release – (The specific support/FAQs page) Apple introduces a new video podcast experience on Apple Podcasts – (Specifically regarding the iOS 26.4 update) Articles & Episodes ATP (Accidental Tech Podcast) Episode 683 – (The story of building the transcript system) Grit Daily News Article – (The piece about power players at SXSW where Rob was quoted) Valentina’s SXSW Summary – (The industry perspective from Castbox) Elsie's Yoga Class Episode 28 In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Understanding the Legalities of Podcasting with Gordon Firemark

When it comes to podcasting, many indie creators (and some bigger ones, too) don't consider the legalities that might come up, especially since their podcast might start out as just a hobby. But that can lead to a lot of issues down the line, and ones that not only might see content taken down, but large lawsuits coming into effect too. So what can you do to negate this? Join Danny Brown and guest co-host Gordon Firemark as they discuss the legalities around podcasting and why you should take notice of them. Guest co-host this episode: Gordon Firemark Gordon Firemark, The Podcast Lawyer™ is an attorney, educator, and coach who helps creative professionals and entrepreneurs get the legal and business stuff handled—so they can focus on the message and make the impact, influence, and income they deserve. With over three decades of legal experience and a long history as a podcaster and YouTuber himself, Gordon has become the go-to resource for creator who want to protect and grow their shows without legal headaches. He’s the author of The Podcast, Blog & New Media Producers’ Legal Survival Guide, and creator of the Easy Legal for Podcasters™ program, which empowers independent creators with the tools, templates, and knowledge they need to run professional, legally sound podcasts, blogs, YouTube channels and more. Gordon's Website Gordon's Facebook group Gordon's Facebook page @gordonfiremark on Instagram Gordon on YouTube Links to interesting things from this episode Unlimited podcast hosting • Best podcast platform • Captivate.fm Sounds Profitable Podcast Index Podnews podcasting news In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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The Podcast Show 2025: Insights and Highlights

In this special bonus episode, Mark and Danny share their thoughts on The Podcast Show London - what worked, what didn't work, and some ideas for future shows. Links to interesting things from this episode The Gerry Anderson Podcast - from Thunderbirds to Space 1999 Podcast Industry Keynote: The Year That Was - And The Year To Come In Podcasting - Podcast Show 2025 The Podcast Show London In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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The State of Podcasting in 2025 with James Cridland

With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on the show to dive into the findings. From online audio listening preferences to the opportunities for creators and brands, James walks us through some of the nuances of the report. James also dives into the Podnews Report Card 2025, where podcasters and creators get to share their feedback directly with the teams behind podcast apps and platforms like Apple Podcasts, Spotify, YouTube and more. Join regular co-host Danny Brown and James in this very enlightening episode! Guest co-host this episode: James Cridland James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio’s future. James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist. One of the organisers of Next Radio, the UK radio ideas conference, James has worked with the world’s largest radio conference, Radiodays Europe, since its inception. He’s also part of the programming team for Radiodays Asia and Podcast Day 24. James's Website @JamesCridland on X Links to interesting things from this episode The Infinite Dial 2025 - Edison Research Podcasting 2.0 with Dave Jones and Adam Curry Pocket Casts - listen to podcasts with the best free podcasting app. Built by listeners, for listeners. iHeartMedia purchased podcast plays to game their download numbers and the IAB says it's ok!? John Spurlock talks OP3.dev and how it could help filter this bad practice. Adam Curry - curryirc.com (@adamcurry) / X James Cridland | James Cridland - radio futurologist The Podnews Report Card 2025 Results In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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The Future of Podcast Networks

As podcasting continues to see a mix of large investments and ad spend, it also continues to see layoffs across the industry. Many point to some of these large investments as being a cause, with money being spent on large networks and celebrity podcasts. Is this a sign that the industry needs to take a different approach, with perhaps more indie creator-led networks, or is it an unfortunate realism of an industry growing beyond its small beginnings? Join regular co-host Danny Brown and guest co-host Frank Racioppi as they discuss this interesting topic. Guest co-host this episode: Frank Racioppi After 38 years as a speechwriter and editor for a Fortune 50 company, Frank retired and indulged his love of podcasting, starting and managing a successful podcast review online publication -- Ear Worthy. He started it in 2017 and has enjoyed connecting with indie podcasters and anyone who supports podcasting. Frank and his brother Paul had a podcast four years ago called False Facts, but it was difficult to keep a regular recording schedule. He's loved writing his entire life and wrote for print magazines in the 80s from New Jersey Monthly, The Pet Dealer, American Health, The Sewing Circle, etc. He's also published five novels and four non-fiction books in the last four years. The novels range from a romance about two people bonding over the love of reading called For The Love Of Books to Least Best Employee, a novel about surviving as middle management in Corporate America. His most popular nonfiction book was called The COVID Hotel. Frank's Website @podcastreports on X @earworthy141 on Instagram Links to interesting things from this episode Broadway Podcast Network - The Art of Kindness with Robert Peterpaul Every Single Sci-Fi Film Ever | Science Fiction Movie Podcast Gastropod - Food with a Side of Science & History Filmspotting Movie Podcast Top US Podcast Publishers & Networks - Podtrac Mercury hits 2 million delivered ads Bobbi Althoff joins Studio71's podcast network with The Really Good Podcast How celebrity podcasts are influencing a new era of tabloid media Celebrity Podcasts Roundtable: Challenges and Opportunities | Podcast Movement These Brands SHOULD Sponsor These Independent Podcasts The Marketing Swarm Around Indie Podcasters Independent Podcasting Needs More Networks Like Mercury In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Has Podcasting 2.0 Failed?

The Podcasting 2.0 initiative has been around since 2020, and is a way for the traditional RSS feed to be more interactive both for podcasters and listeners. This means offering features like transcripts, chapters, credits for talent on podcasters, funding your favourite shows, and more. It's also meant to keep the RSS system open and "protect" it from the walled garden approach of Spotify, YouTube, and - to a lesser degree - Apple Podcasts. Bit despite being the brainchild of the podcast OG Adam Curry, and lots of vocal support from certain parts of the industry, it seems that Podcasting 2.0 is still struggling to gain a real foothold. So why hasn't Podcasting 2.0 taken off, and has the boat sailed for this initiative? Join regular hosts Mark and Danny, with guest co-host Claire Waite Brown, as they dive into this much-vaunted but sometimes equally-maligned topic. This week's guest co-host: Claire Waite Brown Indie podcaster - Creativity Found, 2020 to present; Podcasting 2.0 in Practice Jan 2025 to present Creativity Found podcast inspired me to build a directory of creative activities for adults, all taught by independent small business owners who are members of the Creativity Found Collective. Became interested in 2.0 through listening to podcasts about podcasting and meeting proponents at podcast live events. Friends with many indie podcasters who feel they 'should' know what 2.0 is, but not sure where to start, or if they should bother! Teach a dance fitness class, edit books, member of a parents' street dance crew!! Claire's Facebook group Claire's Facebook page @podcasting2.0inpractice on Instagram Claire on YouTube Claire's Website Links to interesting things from this episode MIC's (virtual/in-person) Podcast Club for global podcasters Is Podcasting 2.0 Pointless? - In & Around Podcasting The Podfather launches a new, open podcast directory Best Host for Podcasting 2.0 - Find Out How! | Captivate Podcast Index Podcasting 2.0 Statistics, visualized Podcasting 2.0 V4V Stats Uptake Podcasting 2.0 Namespace Adoption Apps | Podcastindex.org Podcasting 2.0 - Making podcasts better for everyone! In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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PodFest: A Legacy of Community & Growth with Chris Krimitsos

The episode provides an insightful recap of the recent PodFest event, a significant gathering in the podcasting industry, characterized by its inclusive atmosphere and focus on community building. Mr. Mark and co-host Chris delve into the origins of PodFest, tracing its inception back to grassroots meetups aimed at supporting podcasters in their journey. Through their dialogue, they reveal how PodFest has grown organically, driven by the collective needs of its attendees, resulting in a unique event that is both educational and supportive. Chris shares anecdotes from the event, illustrating the relationships that have formed over the years and the nurturing environment that PodFest fosters. The discussion transitions to the evolving landscape of podcasting, with both hosts reflecting on the challenges and opportunities faced by indie creators. They emphasize the significance of networking and collaboration in the industry, noting how PodFest serves as a hub for podcasters of all levels to connect and share experiences. The hosts highlight specific sessions and interactions from PodFest, showcasing the diverse range of content and learning opportunities available to attendees. They convey a sense of optimism about the future of podcasting, underlining the role of events like PodFest in shaping the industry and supporting the next generation of creators. In concluding remarks, Mark and Chris reiterate their commitment to fostering a spirit of inclusivity and support within the podcasting community. They invite listeners to engage with PodFest and consider attending future events, emphasizing the value of being part of a community that celebrates creativity and collaboration in podcasting. The episode serves as a compelling testament to the power of community in the podcasting realm, encouraging listeners to take part in this vibrant ecosystem. In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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Video Podcasting: What It Means for Podcasters

2024 saw Spotify make a big push for video on their platform, while it also seemed anywhere you turned online was someone telling podcasters they need to do video to stay relevant. So, is 2025 the year we all need to get on board with video podcasting, or does audio-first podcasting still have merits? Join your regular hosts Mark Asquith and Danny Brown, as well as guest co-host John McDermott, as they look to answer the question on everyone's lips: what does the push for video mean for podcasting and podcasters? Our guest co-host this week: John McDermott Co-Founder of Caloroga Shark Media, a podcast company focused on short-form pods. Previously EVP programming for Cadence 13. Before that 10 years at SiriusXM (VP Comedy & Entertainment). Before THAT a decade at WOR New York doing talk radio I am the host of the podcasts 5 Good News Stories and Daily Comedy News. Substack where I pontificate is John McDermott's Media Thoughts (mcdpod.substack.com) and people are encouraged to be my LinkedIn friend. John's Website @mcdradio on X Links to interesting things from this episode Dave & Dave Unchained Van Halen podcast Podcast – Apple Podcasts Podcast Predictions, Trends & Tips for 2025 Will Video Kill the Audio Star in 2025? Podcasting's unique selling proposition is not video | James Cridland - radio futurologist In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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An Important Message for Indie Podcasters, and a Small Format Tweak for 2025

Join Mark and Danny in this bonus episode, as they reflect on the past year of In & Around Podcasting, share some important advice about frequency of publishing, and what's coming up in 2025. Are you an indie podcaster looking to guest on the show next year? Sign up here! Links to interesting things from this episode Pod Chat, with Danny Brown The Podcast Accelerator by Mark Asquith Taking a break for a month? : r/podcasting Podcast Discovery Stats: How Folks Find Pods, & Why They Listen In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community. If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too! If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm. Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts. If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please. The podcast is also available at In & Around Podcasting. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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