Sign inOpen the app
Artwork for HUNGRY.
Business

HUNGRY.

Dan Pope

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them. We help you grow bigger, faster, stronger. Over the last 6 years, we’ve chatted to some insane guests on the poddy: Rory Sutherland, Seth Godin, Jamie Laing, Spencer Matthews, Tom Kerridge, Sir John Hegarty, The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco Look, I’ll be blunt, HUNGRY is NOT your normal podcast. HUNGRY is NOT scripted and sterile Q&A interviews. HUNGRY is for pretty much no one. HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations. got what it takes? Buckle up. Strap in.

get ready to… FEED YOUR HUNGER

SubscribeListen in podnodRSS feedShow website
  • 419 episodes
  • Updated Yesterday
  • Explicit

Episodes419

Newest first
  • Aug 18, 2025 · 47 min

    PerfectTed’s £30m Brand Building Secrets Revealed in 46 Minutes

    how to build a £30m brand in 3 years… you have to think differently …to build £30m brand in 3 year you must ignore Stephen Bartlett’s advice …to build a £30 million brand in 3 years Bartlett says go after RedBull Create an enemy. David vs. Goliath Stand against something. Teddie disagrees. PerfectTed don’t go after Red Bull PerfectTed are contrarian and unique without slagging off competitors Teddie’s built Big Green Monster fuelled by matcha, grit and good vibes Total honour to sit with Teddie at Bread & Jam couple weeks ago SOOO much fucking FIREEEEE in this BRO!!! the episode: £30m Brand Building Secrets Revealed in 46 Minutes - PerfectTed founder ON THE MENU: Why Fast Growth is NOT clean. Embrace messy. Messy = Growth. Why business a series of missiles pointed at your head every single day. Embrace pain. Why Founders MUST be agile and persistent to the point of annoyance…”try literally everything and something will stick” REMEMBER: Grocery Sales doesn’t happen from behind a computer screen… founders get in the Tesco basement now You may have the best marketing in the world… but if you don’t spend 99.9% of your time in the basement of Tesco stores you’ll fail Customer Feedback Inversion Rule: why did you NOT pick up our product > why you did pick up our product The Subtle Art of Self Belief: Never underestimate the power of YOU Why you need a big bold vision BUT you must tailor your pitch to each individual retailer Japanese Hidden Business Wisdom: why every team member should shake every person who ever walks into the office Why indies are waste of time for small brands… “back yourself and go for the big retailer from the jump” Eating the frog + never bury your head in the sand about people problems…”you’ll do more damage to your business doing nothing” The Aldi Allergy: Why PerfecTed will never incentivise their sales team on commission PerfectTed LinkedIn Strategy: Why Employee Generated Content (EGC) = MILLIONS of FREE impressions a month The RedBull Riddle: Never slag off your competitors… it looks so NAFF ALWAYS hire 6 -12 months ahead of the curve…never be left thinking “I wish I hired that person sooner”

  • Aug 11, 2025 · 2 hr 11 min

    Escaping Depression, Finding Your Calling, Cooking Every Fish In The World - Andrej Cooks Fish

    should I put a bullet in my head? … Andrej thought as walked the lonely streets of Dusseldorf. He shackled in the corporate chains of hell. Depressed. Aint’ Gettin’ No Satisfaction. Andrej decided to escape. He simply had too. Called his Old Man “this isn’t for me… I want, no, I need to cook” “…I am going to Paris… to Le Cordon Bleu, I’m training to be a chef” In Paris, dark lifts, lightness enters. Next, Andrej opens a successful Fish & Oyster restaurant Dusseldorf. becomes Europe’s first Fish Sommelier Today, Andrej is cooking every. single. fish in the world. I rocked up to record at 11.30am Andrej had a Spicy Martini locked & loaded. Yup. My kinda nut job. OFF_THE::*WALL conversation this one. episode: Europe’s First Fish Sommelier, Finding Your Calling, Cooking Every Fish in The World - Andre Cooks Fish ON THE MENU: David Foster Wallace: “This Is Water” Speech and Sips of Wisdom The Difference between Passion and Love: Passion is unrequited, always follow your passion. How to Soldier On When Owning Your Own Restaurant: “be oblivious to the costs and pain of running a restaurant” Why “Luck” is the Greatest Business plan of all time + how to create your own luck How to deal with pain of following your dream “It’s a choice to choose your trauma or not?” Anthony Bourdain’s “Kitchen Confidential” + The Nirvana of running your own restaurant Why the best boss’s admit when they don’t know what they don’t know Why Germany is a Culinary Waste Land and How London Became the Foodie Capital of The World

  • Aug 4, 2025 · 2 hr 22 min

    Fixing Restaurants, Churchill & Nazi Propaganda, Nassim Taleb, & Wingstop - Rory Sutherland

    Rory Sutherland took a TOTALLY new angle to this conversation Rory like you’ve never heard him before. ON THE MENU: Bottle Neck Theory: how brands can use Bottle Neck Theory to grow their brand, Bottle necks will move The 7th Law of Persuasion: “Confession works well in the church and well in the advertising room” Bryon Sharp: Mental Availability vs. Physical Availability: most brands struggle with one or the other Nassim Taleb, KFC Salads, Marketeers Need to think like M16 Detectives: We need more models, Cop DNA model you need different models Nassim Taleb Predicatablity vs. Randomness in Brand Building: Exposure to natural variation in stimulus is healthy for humans Will Guidara Pursue Contradictory Goals “Excellence & Hospitality” + “Surprise & Consistency” How Couples Sexting in 1980’s Churchill’s Marketing Secrets to win world war two Smart answers lie in dumb questions M16 and Bletchley Park Hiring tactics for Challenger Brands: Hire someone who’s mentally unusual, then find a role for them JOB Descriptions are DUMB. Hire someone who’s mentally unusual, then find a role for them A lot of people do nothing, some people do a lot Just because it makes sense, doesn’t make it true We underestimate the power of randomness in Everyday life Rick Rubin: You’re measured on your outputs “Distraction is not procrastination” What are we trying to do here really? Exposure to natural variation in stimulus is healthy for humans How this plays into branding, I.e. predictability vs randomnes. 18.Engineering solutions are deterministic, Change behaviour it’s cheaper, probabilistic 19. The Disney Question: just because it makes sense, doesn’t mean it’s true. 20. The Dunbar Number No One Can Make Meaningful Relationships Past 150 People Humans Can Only Have About 150 Friends Max

  • Jul 28, 2025 · 2 hr 1 min

    The Truth Behind Exiting Your Brand For Millions - 22 Lessons from Fuel10k Founder

    Barney believed a £50 million pound deal was on the table… but he was nervous. The year before he’d been stung. Stung sharp. Like vinegar and scratched in a paper cut. Barney got so close. Breathtakingly close. Frustratingly close. Fuel10k’s Dream Exit. Big Poppa Dough. Life-changing coin. Fell through,last minute. Snatching defeat from the jaws of victory. This time, Barney was serious. A balmy Spring evening. Italian restaurant. Belgravia. Over seafood spaghetti and red wine Barney looked deep into the white of his eyes. Unflinchingly, Barney said “Are Premier serious this time?” This timePremier were. October 2024, Barney got the big exit. Founders, Navigating the “exit” is perturbingly discombobulating The 2D map never predicts the 3D terrain Barney and I dive deep into nuances of the 3D exit terrain It’s Easier Than You Think To Exit Your Brand For Millions - Fuel10k Founder ON THE MENU: Why premier foods almost pulled out of the deal? 95% of deals fall through It’s ain’t a deal, till the second deal is done, It ain’t a thing until it’s a thing Plan A vs Plan Bcarry on building the business Thinking about exit will disrupt the karma in your business 10 million revenueStrong EBITDAHow do private equity 3x your business Retrospective strategising is dangerous Why will this person buy your business? Didn’t have a breakfast range, protein lasting trend Do One Thing Well. Why Fuel10K owned breakfast first, then stretched to morning Language is the biggest barrier to communication Personalities: people buy from people Failure Porn vs Mistake Porn: Skunk Works: small companies and can move fast Why would someone buy your brand? How much would this business multiply for? Do research on your buyer Two characters into the same meeting Innocent: codify your values + Codify your values, very, very tightly People vs Perspective Become big one to one buyer: One occasion in the morning, you’re going to dilute somewhere Tidy yourself up as business to get a massive exit 2D Map vs 3D Terrain: ALL IN. GO ALL IN. Necessity is the biggest motivator

  • Jul 21, 2025 · 1 hr 9 min

    What To Actually Put In Your Supermarket Presentation to Unlock Listings - Rebecca Oliver-Mooney and Kieran South

    what do you put in your deck to win a listing? what do you put in your deck to move from 100 stores to 500 to 1000 to 2000? How does your marketing change as you move from challenger <> a house hold brand? Is distribution just vanity metric for founders? Joy to sit down with CoOp Head of Buying Rebecca Oliver Mooney And Data Don Corleone, Kieran South For a challenger chinwag ON THE MENU: Data tells, story sells - buyers still wanna feel the goosebumps Will Stor Science of Storytelling - humans are homo-nagens, the story telling animal Why Stories keep us safe but data is the comfort point for buyers Nassim Taleb Data = confidence, rationality = survival 3 questions to ask before every pitch What need are you fulfilling? What’s the need ? Who has that need? Where are those that have the need? Shelves Are Not Stretchy: where is the gap and unmet need in the category? Hunter vs Farmer Mode: conversation moves from distribution to rate of sale, shelf, basket, homes The Hidden Cap-Ex requirements for More Distribution Brands: Do the right thing for the shopper and do the right thing for the customers P&L DASH, Gym Kitchen, Wild Growth explained: understand where your shopper wants to move next? Brands, always ask: What’s the most important message we want to land? Brands, always ask: what are the shopper barriers? Why distribution is just a vanity metric: penetration really builds house hold brands

  • Jul 14, 2025 · 1 hr 45 min

    17 Creativity Lessons from The Do Lectures + Hiut Denim - David Hieatt

    If you ONLY do one thing next week. Do this. Scoff this conversation down your earlobes HANDS DOWN. One of the most important conversations I’ve EVER had. We dove deeper. deeper. deeper deeper. Crossing the chasm from challenger “Thinking” to challenger “Being”. I’ve listened back 4 times. Scribbled copious scraggly notes. Still unearthing glistening pearls of pithy and profound wisdom. Totally honored to welcome David Hieatt to HUNGRY. David’s career is challenger “Being” - worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company. - created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online. - founded and building Hiut Denim Co. SO excited for you to listen to this. ON THE MENU: 1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile 2. The way to the future is to get there before anybody else, Speedboats get there faster. 3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size. 4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain. 5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone. 6. Why Creativity is NOT following - remember BIG ideas are often small 7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow. 8. Fall in love with the dark days - people only ever remember the peaks 9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard) Every top food and drink founder reads our Newsletter - why wouldn't you? https://hungryfeast.beehiiv.com/ Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/ Stalk me on Insta- https://www.instagram.com/_hungry.pod/ 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

  • Jul 7, 2025 · 1 hr 55 min

    Henry Dimbleby: How I Built LEON, Business Scars To Avoid & Solving the Obesity Crisis

    The UK Is The Most Obese Country in Europe one of the best poddy’s I’ve EVER recorded Henry Dimbleby is an utter genius Founder of LEON and “Ravenous” author Henry takes gargantuan complex topics Emingwayifies them down to ludicrously lucid simple my brain literally E-X-P-L-O-D-E-D with new ways of thinking pithy aphorisms pix n’ mix curiosity treasure chest enjoy x ON THE MENU: Ernest Hemingway: The Curse of Complexity & Brutal Simplicity of truth…”the first draft of everything is sh*t” Spiders On Speed: The Complications of System Thinking Restaurants Ordering Lamb, Good & Bad Feedback Loops… “the system will always react to an intervention” Chocolate Pudding vs. Kale: Survival of The Fittest, the Amygdala and why we’re sick and obese The Junk Food Cycle & CEO Incentives: “it’s not the CEO’s fault for selling bad food” “In Business you often don’t actually understand what’s working, don’t risk changing what you’ve lucked upon” Escalating & Reinforcing feedback loops: always look for the big feedback loop and attack there. Finland, Mushroom Sausages & Nudging theory: “always attack the system from all angles” The Invisibility of Nature: why you can’t count nature in your wallet or in cell E18 Why “Starting a business is like looking into the abyss whilst chewing glass” - Elon Musk System Thinking = Competitive Advantage “Understand the system you’re in, react faster than your competitors, win” LEON Menu Pictures & Nassim Taleb’s Stochastic Tinkering “you don’t know what’s working, so try everything” 3 Types of Founder Stress 1. Reality Lags Behind Vision 2. Internal Self Doubt 3. External Stress LEON Brand Strategy “we always wanted to create McDonald’s in Heaven” Winning Not Fighting by John Vincent + Why Leon Train Their Baristas with Heart rate Monitors Martial Arts & Brand Building: “Don’t rush into every fight, save your energy for the right fight” Excellence is The Ability to Withstand Pain - “Overtime your pain tolerance increases, Business gets easier as you get older” The Invisibility of Nature in Brand Building: Trust is something you can’t measure, but it’s EVERYTHING ‘Embrace external stresses” because External Stress = excitement = creativity Why Economics lives INSIDE nature not OUTSIDE nature Why Business is a battle against entropy… “use your energy to turn chaos into order”

  • Jun 30, 2025 · 2 hr 1 min

    29 Marketing Secrets: How Gozney Became a $100 Million Global Pizza Oven Brand - Tom Gozney

    “Flip the f*cking idea of normal on its head” - Tom Gozney sometimes a podcast slaps-ya-round-the-chops OH! BOY! this conversation was one of those. Tom Gozney reveals his Strategy to Stratosphere buckle up. strap up. enjoy. ON THE MENU: Founder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it” Nassim Taleb Self Belief <> Self Doubt Barbell: utilise both = Anti-Fragile Ancient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 loses Rehab & Addiction Brand Building Lessons: humans crave identity + connection + status Strategy to Stratosphere: three circles of vision = bigger vision = bigger vision outside of the bigger vission. Gozney Brand Building Contraction 1: Ancient History/Utopian Design Gozney Brand Building Contraction 2: Male/Female Target Markets Gozney Brand Building Contraction 3: Technology/Nature Gozney Brand Building Contraction 4: Open Minded/ Close Minded Gozney Design Principle: “An Architectural statement for a garden that doesn’t take away from anything” Why Fire is a Creative Force: “When you build a fire you can be on your own but feel like you’ve got company” Question LITERALLY everything: “Flip the f*cking idea of normal on its head” ALWAYS build a brand ecosystem: everything must connect and flow Why Gozney is NOT a piece of Hardware: “we use the nuances of design to connect emotionally” Business vs. Brand decisions: be radically open minded & close minded Never look at your competitors, they give you NOTHING…instead look in totally random places for inspo How Gozney crossed the adoption curvechasm: Some come now, more later Why Gozney lives by the brand value: “Respectfully Irreverent” Where Is Your Shopper? Obsess with understanding your consumers psychology + where they are? The Subtle Art of Hustle: Hustle is the ability to think 4 rungs ahead + move there faster with less resource Embrace Adversity: “Adversity gives you elevation, you become more professional” The Influence of Influencers Marketing Strategy: target tiny-super-connected influencers “If your vision isn’t arrogant it’s not big enough” + “there’s something remarkable coming over the hill” GO MODE = Instinct is a series of data points + No one out there has all the answers “When you accept Business a serious of inbound missiles coming for your head, you start to enjoy it more. Growth = Problems. Solving problems = Cathartic. Enjoy your problems You want people to look at your product and think what the f*ck? Just put out fires: Bias for action, bias for problem solving

  • Jun 23, 2025 · 1 hr 46 min

    Jackson Boxer - The Real Reason I Closed Orasay and Opened Dove

    Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’s payments, point of sale and reporting capabilities. Whether you’re a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit 👉 squareup.com Jackson Boxer is ferociously bright. brilliant writer. profound cook. eclectic line up of stunningly irreverent restaurants -Brunswick House -Dove -Henri -The Corner -Below Stonenest -Cowley Manor Jackson’ speaks exclusively in prose. describes plates of food as “unimpeachably delicious”. light words, land heavy delicious truths blossom and flower from his mind The most deeply irreverent podcast I’ve ever recorded. ON THE MENU: Nassim Taleb “Intelligent Yet Idiot” Theory: Smart people inflict their smartness on themselves The Power of Kitchens for Poor Mental Health: mechanical chopping, stops pointed thoughts entering. Why Writing interrogates your own bullshit: always distill complex thought into simple messages The difference between joy and happiness: constantly check which one you’re pursuing? Why Personal Pride = Personal Discipline: how you do one thing is how you do everything. Why London is a Hard Alien City: We have our desires tickled the whole time “true desires” vs “perceived desires” Always remember “the magic lies in the work you’re avoiding” The Prometheus Effect: We’ve stolen “consciousness” but our cost is “self-consciousness” The Real Reason Jackson Shut Down Orasay and opened Dove…”it’s becoming nigh impossible to run a restaurant in in 2025 The Sublime & Why Deliciousness is a Universal Truth

  • Jun 16, 2025 · 1 hr 47 min

    19 New Brand Building Laws - How Citizens of Soil Are Taking on The Olive Oil Mafia & Changing The World of Olive Oil

    “we changed three words at 10x’d our D2C revenue over night” Citizens of Soil is a BANGING brand eye-splinteringly, soul-nourishing gorgeous packaging transforming commodity into community wonderful founders Sarah & Michael y’all gunna love this one!! btw jump to 30 mins, if you wanna plunge straight into the brand building gold ON THE MENU: The Origins of Terroir: Things from a Different place have a Different taste Anti-Fragility in Nature: Stressed Trees release polyphenols to protect themselves, so should humans How to go MASS MARKET yet use high quality, small producers Seth Godin’s “On Strategy”: Using Time, Game, Empathy, Systems to create change Format Innovation> Product Innovation. Format is PISS EASY innovation that literally no one think about Steal Clothes from Other Categories Rule: use semiotics of wine to make it easier for consumer to pay £££ for Olive Oil No Bread & No Salad rule: Samplings are the theatre of consumer goods. Your first interaction is everything. Make it Different. Make it Memorable. How to 10x monthly D2C Revenue by changing three words “Join the Olive Oil Club” > “Subscribe to Olive Oil” Why Premium brands must sack off “ABC”Always Be Closing. Replace with Always Build Community. You wont win on price. You’re in the relationship business The Art of Successful D2C Adverts using AIDA - attention, interest, desire, action Stephen King “Kill Your Babies” - Never forget Distractions masquerade as Opportunities Meek. vs Strong Opinion Decision Making frame work: make hard decisions, under pressure, at SPEED Jeff Bezos: One Way vs. Two Way Door Decision Making Rule Raising Money when there’s no proven “Total Addressable Market” SELL THE FUTURE CATEGORY Why mpact must be so entrenched in your brand it can’t be taken out, Impact helps you grow fast How many flat whites were sold 20 years ago? Rule: Brands create new categories from scratch.