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Holistic Marketing Simplified

Molly Cahill

More dream patients and clients? Yes, please! Come hang while we chat all things EASE in your marketing, like bite-sized tips and hacks, foundational messaging strategies, plus interviews with experts on ways to use your own natural strengths to take your marketing from a "should" to a "I get to."

For full show notes, resources, and more from this podcast, head to mollycahill.com/podcast.

Connect with Molly:
mollycahill.com
instagram.com/mollyacahill

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20 episodes
weekly
Avg 27 min
English

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August 18 · 15 min
179: 3 Ways To Create Community (Fast!) on Your Clinic's Instagram
Want to know my secret for growing your practice’s Instagram? Focus on your current patients! In today’s episode, I’m sharing 3 action steps to easily get more engagement from your current patients and have them help you grow your practice. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: Email Templates to Grow Your Instagram: mollycahill.com/email Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
August 4 · 9 min
178: 5 Evergreen Instagram Reel Ideas Every Practice Should Keep on Repeat
Don’t know what to post? In today’s episode, I’m sharing 5 reels to have in your back pocket for easy marketing. These examples are simple and easy to repurpose and reuse, so you’ll never be stuck on what to post again. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: 5 Reels to Have in Your Back Pocket: mollycahill.com/reels Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
July 21 · 46 min
177: Selling Your Practice, Embracing AI, and Building a Business You Love with Dr. Courtney Gowin
What if the next level of your business isn't about working harder, but about thinking differently? In today’s episode, I’m chatting with Dr. Courtney Gowin about everything from selling a successful chiropractic practice to building a global retreat company, creating an AI-powered business to navigating major life transitions, and redefining what success actually looks like. Courtney has an incredible ability to blend big-picture vision with practical strategy, and I know you're going to walk away inspired to think differently about your own business and life. Whether you're feeling stretched too thin, curious about AI, or wondering if it's time to pivot into a new season, this conversation is packed with honest insights and actionable ideas. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: Growth “We”ekend Conference: chirofreedomformula.com/growth-weekend-conference Connect with Dr. Courtney: Instagram: instagram.com/drcourtneygowin She Adjusts Mastermind: instagram.com/sheadjustsmastermind Wanderlearn Retreats: instagram.com/wanderlearnretreats The Well OS AI Agency: instagram.com/thewell.os Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
July 7 · 1 hr 2 min
176: The Ad Strategy That's Producing 6X–12X Return for Chiropractic Clinics
Are you hesitant about running ADs for your practice? In today’s episode, I’m chatting with Dr. Travis Stewart of Making MŪVS, the digital marketing agency for chiropractors. We’re diving into overcoming limiting beliefs when it comes to the technology, plus his direct-response ADs strategy that has propelled his clinic to success. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: The Arena Episode 45 Organic Social That Actually Books Patients with Molly Cahill: youtube.com/watch Connect with Dr. Travis: Book a Call: https://makingmuvs.com/mollycahill Instagram: instagram.com/makingmuvs_chiros The Arena Podcast: youtube.com/playlist Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
June 30 · 47 min
175: How to Make Sure Your Clinic Shows Up in AI Searches with Samantha Mabe
Does your practice show up in AI searches? In today’s episode, I’m chatting with Samantha Mabe, a website designer for holistic health professionals. She and I dive into how to make sure your website is optimized for AI search, how to build trust in a trust recession, and how to make sure your website can be found by the people who are looking for you. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: Lemon and the Sea Free Website Review: lemonandthesea.com/website-review Connect with Samantha: Website: lemonandthesea.com Instagram: instagram.com/lemonandthesea Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
June 23 · 4 min
174: The FIRST STEP to Take Before Creating or Planning Content for Your Clinic
You should read your Google reviews before you create content. I mean it! In today’s short and sweet episode, I’m sharing why this is such an important first step in creating your best marketing content. Review full show notes and resources at mollycahill.com/podcast Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
June 16 · 43 min
173: Why You Need a Virtual Assistant and How to Hire One with Sara Wiles
Are you thinking about hiring a virtual assistant? In today’s episode, I have my friend Sara Wiles from The Start and Grow Co. on to talk about what a VA can do for your clinic. We’re diving into how affordable it can be to get the help you need, hiring on a project or ongoing basis, and the value that a virtual assistant provides for your patients. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: Virtual Service Provider Matchmaking: startandgrowco.com/matchmaking Episode 151: Tracking These Simple Things for Massive Clinic Growth with Dr. Nikki Cottis: mollycahill.com/tracking-simple-metrics-clinic-growth Connect with Sara: Website: startandgrowco.com Instagram: instagram.com/thestartandgrowco Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
June 9 · 16 min
172: 3 Instagram Post Prompts That Build Trust in Practitioners
I bet I can guess what kind of content is missing from your Instagram ecosystem. In today’s episode, I’m sharing why you need to be sharing personal and/or lifestyle-related content in order to connect with potential patients. Plus, 3 prompts to get you started. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: Group Program Content Sprint: mollycahill.com/sprint Episode 160: Zero Comments on Instagram? Try This: mollycahill.com/zero-comments-on-instagram Episode 90: Creating a Content Ecosystem for Instagram: mollycahill.com/instagram-content-ecosystem Molly Instagram Example: instagram.com/reel/DJZmoo1Jh6C Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
June 2 · 33 min
171: How to Be Found & Never Forgotten as a Local Health Provider with Whitney Lee
Think you’ve got a great PR strategy? Let’s find out! In today’s episode, I have Whitney Lee of True Story PR on to help you measure the success of your public relations. We’re diving into paid vs. organic content, the client experience, and her best strategies for being discovered by potential new patients. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: 1 hour pick my brain call: mollycahill.com/pickmybrain Connect with Whitney: Website: truestorypr.co Instagram: instagram.com/truestorypublicrelations Brand Rescue Podcast: podcasts.apple.com/us/podcast/brand-rescue-public-relations-unfiltered Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
May 26 · 15 min
170: 3 Quick Win Marketing Ideas for Your Clinic
Need a quick marketing win this week? In today’s episode, I’m sharing 3 super easy ways to fill any holes in your schedule and re-engage your existing patients. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: 1 hour pick my brain call: mollycahill.com/pickmybrain Copy/Paste Email Scripts To Grow Your Instagram: mollyacahill.kartra.com Episode 167: Your Fear of Unfollows & Unsubscribes Is Hurting Your Business Growth: mollycahill.com/unfollows-unsubscribes-business-growth Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
May 19 · 57 min
169: How Wellness Practitioners Can Attract More Local Patients in 2026 with Michelle Grasek
How are practitioners successfully marketing their businesses these days? In today’s episode, I have Michelle Grasek of the Acupuncture Marketing School Podcast on to talk about what’s currently working in her marketing. Plus, tips for your Google Business profile, our thoughts on niching down, and some common marketing myths. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: 1 hour pick my brain call: mollycahill.com/pickmybrain The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: holisticmarketinghub.com/masterclass Connect with Michelle: 10-Minute Marketing Guide: michellegrasek.com/ten-minute-guide Website: michellegrasek.com Instagram: instagram.com/michellegrasek Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
May 12 · 21 min
168: How to Set Up and "Feed" a Claude Project for Your Practice's Social Media Marketing
Want an inside look into how our social media marketing agency uses AI? In today’s episode, I’m sharing just that. I’m diving into what we feed into each of our Claude projects, including the prompts, messaging, and everything else we use to create content. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: Group Program Content Sprint: mollycahill.com/sprint Episode 165: My #1 Strategic and Time Saving Hack for Your Practice’s Instagram Content: mollycahill.com/repurposing-instagram-content-practice Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
May 5 · 14 min
167: Your Fear of Unfollows & Unsubscribes Is Hurting Your Business Growth
Are you always checking to see how many people have unfollowed you? When you obsess over unsubscribes and unfollows, you hesitate to market, stop selling, and leave money on the table. In today’s episode, I’m talking about why I think you should stop checking these stats or worrying about why they're unfollowing your content. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: 1 Hour Pick My Brain Call: mollycahill.com/pickmybrain Copy/Paste Email Scripts To Grow Your Instagram: mollyacahill.kartra.com Episode 159: Get Patients On Your Schedule THIS WEEK with this Simple Email Template: mollycahill.com/email-template-get-patients-scheduled Episode 147: Hate Spending Time On Instagram? Try These Proven Steps: mollycahill.com/instagram-less-time-for-clinics Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
April 28 · 16 min
166: Never Run Out of Post Ideas for Instagram Again
Don’t know what to post on Instagram? Today’s episode will cure you from that. I’m sharing 5 things that will help you to always know what to post. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: holisticmarketinghub.com/masterclass Episode 165 - My #1 Strategic and Time Saving Hack for Your Practice’s Instagram Content: mollycahill.com/repurposing-instagram-content-practice Episode 157 - 3 Easy Reels When You Don’t Know What To Post: mollycahill.com/easy-reels-when-you-dont-know-what-to-post Episode 115 - The Hidden Power of Collaboration Posts: mollycahill.com/instagram-collaboration-posts Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
April 21 · 24 min
165: My #1 Strategic and Time Saving Hack for Your Practice's Instagram Content
Want to save time on Instagram? In today’s episode, I’m sharing how I do exactly that while also being super strategic about my content. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: The Go-To Practitioner - Fill Your Clinic With Local Patients Using Instagram: holisticmarketinghub.com/masterclass Pinned Posts Free Guide: mollycahill.com/pinned Episode 157 3 Easy Reels When You Don’t Know What To Post: mollycahill.com/easy-reels-when-you-dont-know-what-to-post On Cloud Riley: instagram.com/oncloudriley Terry and Kaniyia: instagram.com/terryandkaniyia Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
April 14 · 18 min
164: How Busy Practitioners Make Time to Film Videos for Reels
Is your Instagram full of stock photos and random Canva graphics? That's not gonna attract patients. But how do you make time to film videos when you're back to back with patient care? In today’s episode, I’m walking you through how to make sure filming videos for Reels can be seamlessly built in (and what to do when patients don't want to be on camera). Plus, tips to maximize opportunities to create your content. This episode originally aired on October 28, 2025 as episode 141. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: Group Program Content Sprint: mollyacahill.kartra.com/page/sprint Episode 128 What’s Working on Instagram in 2025: mollycahill.com/whats-working-instagram-2025 Episode 18 How to Prep for a Photoshoot with Anneliese Elder: mollycahill.com/18-how-to-prep-for-a-photoshoot-why-you-need-one-with-anneliese-elder Pinned Posts Free Guide: mollycahill.com/pinned Bluetooth Mic: a.co/d/08qbZXp Tripod: a.co/d/2ysybM3 Connect with Molly: Holistic Marketing Hub holisticmarketinghub.com/enroll Instagram: instagram.com/mollyacahill
April 7 · 22 min
163: Why We Don't Use Meta Business Suite or Autopost (and What To Do Instead)
Want my advice for scheduling your content ahead of time? Well, the truth is… Instagram doesn’t want you to do that. In today’s episode, I’m breaking down why there is no one perfect solution for scheduling your content, plus how you can still plan ahead to make posting easier. Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: Group Program Content Sprint: mollycahill.com/sprint Episode 161 How To Edit Instagram Reels Using Instagram’s Free Edits App: mollycahill.com/instagram-reels-editing-app Episode 145 How To Show Up On Social Media When You Have Zero Time: mollycahill.com/bare-minimum-instagram-strategy-for-practitioners Episode 90: Creating a Content Ecosystem for Instagram: mollycahill.com/instagram-content-ecosystem Holistic Marketing Hub Student Testimonial: instagram.com/p/DWTwzgFEb8P Connect with Molly: Website: mollycahill.com Instagram: instagram.com/mollyacahill Holistic Marketing Hub holisticmarketinghub.com/enroll
March 31 · 42 min
162: Google Business Profile, Customer Journeys and More Ways to Attract Local Clients with Doula Darcy
If you want more local clients to find and choose your practice, this one’s for you. I’m chatting with Doula Darcy about optimizing your Google Business Profile, understanding customer journeys, and simple ways to turn local searches into actual bookings. Review full show notes and resources at mollycahill.com/podcast Connect with Darcy: Website: douladarcy.com Instagram: instagram.com/thedouladarcy Podcast: douladarcy.com/podcast Connect with Molly: Holistic Marketing Hub holisticmarketinghub.com/enroll Website: mollycahill.com Instagram: instagram.com/mollyacahill
March 24 · 21 min
161: How to Edit Instagram Reels Using Instagram’s Free Edits App
Are you using the Instagram Edits app? In today’s short and sweet episode, I’m sharing why this is the one app that we use in our agency to edit all our client reels. Plus, tips and tricks for you to get started with Edits, and which features I love the most. If you've been looking for the comparison guide of Instagram Edits vs. CapCut & InShot, this is it! Review full show notes and resources at mollycahill.com/podcast Mentioned in this Episode: Episode 115: The Hidden Power of Collaboration Posts: mollycahill.com/instagram-collaboration-posts Episode 90: Creating a Content Ecosystem for Instagram: mollycahill.com/instagram-content-ecosystem Connect with Molly: Holistic Marketing Hub holisticmarketinghub.com/enroll Instagram: instagram.com/mollyacahill
March 17 · 11 min
160: Zero comments on Instagram? Try this.
Are you not getting any comments on your posts? In today’s episode, I’m sharing a quick and easy solution: “can’t-help-myself” content. Tune in to learn about these conversation starters and how they’ll help not only your Instagram page, but your practice as well! Review full show notes and resources at mollycahill.com/podcast Prompt Mentioned: Act as an Instagram engagement strategist who specializes in local health practices. Can you help me come up with 5 “conversation starter” or “can’t help myself” engagement prompts for Reels or carousels for my ______ practice? My ideal patient is: ______ Common conditions I treat: ______ Tone I like: (playful / validating / bold / nurturing / witty / clinical but warm) Here are examples that have performed well so you understand the style: A post that says: “How long were you in labor?” with different colored hearts for different time ranges “If you named your child after your pregnancy cravings, what would their name be?” Please: Make them identity-based and easy to answer in 3 seconds Make them specific to my niche (not generic wellness prompts) Include a mix of playful and validating Format them as ready-to-post text I could put directly on a graphic or as the first line of a caption Avoid clinical jargon Avoid generic health questions like “How are you feeling?” Mentioned in this Episode: 1:1 Pick Molly’s Marketing Brain/Account Audit: mollycahill.com/pickmybrain Group Program Content Sprint: mollycahill.com/sprint Episode 90: Creating a Content Ecosystem for Instagram: mollycahill.com/instagram-content-ecosystem Connect with Molly: Holistic Marketing Hub holisticmarketinghub.com/enroll Instagram:instagram.com/mollyacahill

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