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Hey Fundraiser!

Why Donors Really Leave (And It's Not What You Think)

April 3 · 29 min · Episode 14 · 21.5 MB
0:00-29:46

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Donor retention is the most under-discussed topic in major gift fundraising — and the most expensive mistake organizations make. In this episode, Mary digs into the real reasons donors go quiet, the exact moment most organizations lose a relationship they didn't know they were losing, and what the organizations with 80%+ retention rates do differently. Spoiler: it's not a better newsletter.

This episode is grounded in a chapter from Small Table Big Philanthropy about what it really means to treat your $1,000 donors like royalty — and how that mindset compounds into major gifts.

Grab Small Table Big Philanthropy at heyfundraiser.com — launching April 30. And if this episode helped you, share it with one fundraiser who needs to hear it.

🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.

🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.

More from Mary:

📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.

🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.

👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.

💻 Connect with Mary Petersen