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Harvard Business Review

Does the CMO Role Need an Update?

July 19 · 3 min
0:00-3:41

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Does the CMO Role Need an Update?

13 Jun 2025

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The CMO role is more complex than ever, thanks to AI, data, and digital demands—so is it time for a title reset? Read the full article by Denise Dahlhoff here: https://hbr.org/2025/05/does-the-chief-marketing-officer-role-need-an-update (Editor's note: We reposted this to correct an earlier typo.) Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review Sign up for Newsletters: https://hbr.org/email-newsletters #HarvardBusinessReview #YourCareer #Career #Job #Work #Business #Harvard #HarvardBusinessSchool Copyright © 2024 Harvard Business School Publishing. All rights reserved.


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