Harvard Business Review

Business Lessons from the Museum of Failures

Thursday · 4 min
0:00-4:28

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Business Lessons from the Failure Museum

21 Feb 2025

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What can failures like Harley-Davidson Cologne or Cheetos Lip Balm teach us about success? Sean Jacobsohn, partner at Norwest Venture Partners and founder of the Failure Museum, takes us on a tour of notable products and services that bombed. He shares the six forces of failure and how companies can avoid making the same mistakes. Read the full article here: https://s.hbr.org/4iqyYxB


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