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Hacking Self Storage

Dean Booty

The UK's first Self Storage Podcast

We interview the world's leading self-storage experts to help you improve your business.

Once a week we take a look into my facilities and see what has been working and what hasn't worked in the last 7 days... We share everything from the cost of acquiring a customer to our revenue.

Looking forward to sharing this journey with you.

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  • 20 episodes
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  • English

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  • July 20 · 20 min

    #991 - Bit of a Worrying Week 🚨 Store More Weekly Results🚨

    Happy Monday, Store Nation. Welcome to the Hacking Self Storage podcast. I'm your host, Dean Booty. Today, we're looking at the latest weekly figures across our self-storage sites and how we use key performance indicators to identify problems before they become bigger issues. We also discuss how to diagnose bottlenecks, improve conversions, and use your numbers to make better business decisions. Hope you enjoy this episode. Please give it a listen. Free training here: https://www.mrselfstorage.com/self-storage-investing-academy Or if you're ready to take the next step, apply to join my program here: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • July 10 · 6 min

    #990 - CSTA Industry Report: Customer Retention

    Happy Friday, Store Nation. Welcome back to the Hacking Self Storage podcast. Today, we're exploring the latest CSTA industry report on customer retention and what it reveals about customer behaviour in container self storage. We also discuss why longer customer stays are creating greater value for operators and what these trends mean for the future of container self storage. Hope you enjoy this episode. Give it a listen. Free training here: https://www.mrselfstorage.com/self-storage-investing-academy Or if you're ready to take the next step, apply to join my program here: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • July 9 · 11 min

    #989 - CSTA Industry Report: Occupancy & Utilisation

    Good morning, Store Nation. Thank you for tuning in to the Hacking Self Storage podcast. I'm your host, Dean Booty. Today, we're exploring the latest Container Self-Storage & Traders Association industry report on occupancy and utilisation, and what the latest data reveals about the sector. We also discuss why high occupancy creates pricing opportunities, what many operators overlook, and what these trends mean for the future of container self storage. Hope you enjoy this episode. Give it a listen. Free training here: https://www.mrselfstorage.com/self-storage-investing-academy Or if you're ready to take the next step, apply to join my program here: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • July 8 · 9 min

    #988 - Container Self-Storage & Traders Association (CSTA) Industry Report

    Good morning, Store Nation. Thank you for tuning in to the Hacking Self Storage podcast. Today, we're exploring the latest Container Self-Storage & Traders Association industry report and what it reveals about the continued growth of container self storage. We also discuss why more operators are entering the market, the biggest challenge to expansion, and why container self storage remains one of the most exciting business opportunities available. Hope you gain some new knowledge and insight from this episode. Give it a listen. Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • July 7 · 12 min

    #987 - Over 160 Quotes 🚨 Store More Weekly Results🚨

    Good morning, Store Nation. Welcome to the Hacking Self Storage podcast. I'm your host, Dean Booty. Today, we're talking about our weekly figures, including quotes, reservations, move-ins, occupancy, and revenue. We also discuss a difficult staffing decision, an unexpected recruitment win, and what we're seeing from our newest site before it even opens. Hope you enjoy this episode. Give it a listen. Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • July 3 · 11 min

    #986 - The Future of Container Self Storage

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Happy Friday, Store Nation. Thank you for tuning in to the Hacking Self Storage podcast. Im your host, Dean Booty. Today, we're breaking down the latest Container Self Storage & Traders Association industry report and what it tells us about the future of container self storage. We explore the trends driving the industry's growth and why I believe there's never been a better time to get involved. Hope you enjoy this episode. Give it a listen. CSTA CONTAINER SELF-STORAGE CENSUS 2026: https://cdn.prod.website-files.com/68c14fe9826382fd0438517f/6a3bfc704e4a713f0e856d0f_CSTA_Census_2026.pdf Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • July 1 · 11 min

    #985 - Who Really Uses Self Storage?

    Good morning, Store Nation. Thank you for tuning in to the Hacking Self Storage podcast. I'm your host, Dean Booty. Today, we're looking at what the latest industry data reveals about who really uses self storage. We dive into how changing customer demographics should influence your marketing, messaging, and business strategy. Hope you enjoy this episode. Give it a listen. Wanna take my FREE Masterclass: https://www.mrselfstorage.com/self-storage-investing-academy Application to work with us: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 29 · 8 min

    #984 - Nearly 1,000 Sq Ft DOWN 🥹 🚨 Store More Weekly Results🚨

    Happy Monday, Store Nation. Welcome to the Hacking Self Storage podcast. Im your host, Dean Booty. Today, we're talking about our weekly figures, including quotes, reservations, move-ins, occupancy, and revenue. We also look at why June has been our toughest trading month in years, what the numbers are telling us, and how we're planning to turn things around in July. Hope you enjoy this episode. Give it a listen. Wanna take my FREE Masterclass: https://www.mrselfstorage.com/self-storage-investing-academy Application to work with us: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 26 · 20 min

    #983 - Rich People Buy Time. Poor People Buy Stuff.

    Happy Friday, Store Nation. Thank you for tuning in to the Hacking Self Storage podcast. I'm your host, Dean Booty. Today, we're exploring a simple mindset shift that could transform the way you build your business: buy time, buy skills, and stop buying distractions. We also dive into why investing in yourself and delegating the right tasks can create far greater returns than trying to do everything on your own. Hope you enjoy this episode. Give it a listen. Wanna take my FREE Masterclass: https://www.mrselfstorage.com/self-storage-investing-academy Application to work with us: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 24 · 8 min

    #982 - Who Uses Self Storage?

    Good morning, Store Nation. Welcome to the Hacking Self Storage podcast. Today, we're diving into the latest self-storage industry data and one demographic trend that could change the way you market your business. We explore who is really using self-storage, why age matters more than ever, and what operators should be focusing on to attract the right customers. Hope you enjoy this episode. Give it a listen. Masterclass: (No sign-in needed): https://www.mrselfstorage.com/self-storage-investing-academy Program Information & Application: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 22 · 6 min

    #981 - Bad Bad Week 🥹 🚨 Store More Weekly Results🚨

    Good morning, Store Nation. Welcome to the Hacking Self Storage podcast. Today, we're breaking down our weekly figures, including quotes, reservations, move-ins, occupancy, and revenue. We also take an honest look at a disappointing week, the key metrics that fell short, and why it's important to face the numbers head on. Hope you enjoy this episode. Give it a listen. Masterclass: (No sign-in needed): https://www.mrselfstorage.com/self-storage-investing-academy Program Information & Application: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 19 · 17 min

    #980 - All Sites Monthly Reports

    Happy Friday, Store Nation. Welcome to the Hacking Self Storage podcast. Im your host, Dean Booty. Today, we're reviewing the overall figures for May, including quotes, reservations, move-ins, occupancy, revenue, and customer value across all our sites. We also look at the key metrics driving growth, where we're making progress, and the areas that still need attention. Hope you enjoy this episode. Give it a listen. Masterclass: (No sign in needed): https://www.mrselfstorage.com/self-storage-investing-academy Program Information & Application: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 18 · 12 min

    #979 - Wrexham and Glasgow Monthly Figures

    Good morning, Store Nation. Welcome back to the Hacking Self Storage podcast. Today, we're diving into the monthly figures for Wrexham and Glasgow, including quotes, reservations, move-ins, occupancy, and revenue. We also discuss why being too full can create its own challenges, and how revenue management becomes critical when space is limited. Hope you enjoy this episode. Give it a listen. Masterclass: (No sign in needed): https://www.mrselfstorage.com/self-storage-investing-academy Program Information & Application: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 17 · 18 min

    #978 - Clough Road and Mansfield Monthly Figures

    Good morning, Store Nation. Thank you for listening to the Hacking Self Storage podcast. Today, we're diving into the monthly figures for Clough Road and Mansfield, including quotes, reservations, move-ins, occupancy, and revenue. We also discuss why occupancy comes before revenue when growing a self storage site, and what that means for Mansfield right now. Hope you enjoy this episode. Give it a listen. Masterclass: (No sign in needed): https://www.mrselfstorage.com/self-storage-investing-academy Program Information & Application: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 16 · 25 min

    #977 - Beverley and Willerby Monthly Figures

    Good morning, Store Nation. Thank you for tuning in to the Hacking Self Storage podcast. Im your host, Dean Booty. Today, we're diving into the monthly figures for Beverley and Willerby, including occupancy, revenue, move-ins, move-outs, and customer value. We also take a closer look at the opportunities for improvement, from conversion rates and insurance sales to maximising revenue at mature sites. Hope you enjoy this episode. Give it a listen. Masterclass: (No sign in needed): https://www.mrselfstorage.com/self-storage-investing-academy Program Information & Application: https://docs.google.com/document/d/1u-XTpsyeNLjf_AVbbHxmQ2difx71vQ9NmCPaV-1_lSI/edit?usp=sharing *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 15 · 12 min

    #976 - Not Such A Great Week 🚨 Store More Weekly Results🚨

    Good morning, Store Nation. Welcome to the Hacking Self Storage podcast. I'm your host, Dean Booty. Today, we're talking about our weekly figures, including quotes, reservations, move-ins, occupancy, and revenue. We also dive into why cash flow remains my biggest challenge, despite continued growth and expansion. Hope you enjoy this episode. Give it a listen. *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 9 · 13 min

    #975 - Cashflow Is A Bitch

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Good morning, Store Nation. Thank you for tuning in to the Hacking Self Storage podcast. Im your host, Dean Booty. Today, we're talking about one of the biggest challenges in growing a self storage business: cashflow. I share why cash flow continues to be my biggest nemesis, the realities of expanding without outside investors, and some of the lessons I've learned while building multiple self storage sites. I also discuss why growth creates its own challenges, and why self storage can still be an incredible business despite the bumps along the way. Hope you enjoy this episode. Give it a listen. Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 8 · 11 min

    #974 - "TERRIFIC" Week @ Store More 🙌 🚨 Store More Weekly Results🚨

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-2" data-testid= "conversation-turn-60" data-scroll-anchor="false" data-turn= "assistant"> Good morning, Store Nation. Welcome to the Hacking Self Storage podcast. Im your host, Dean Booty. Today, we're talking about our weekly figures, including quotes, reservations, move-ins, occupancy, and revenue across all our sites. I also share what's been happening behind the scenes, why last week was a difficult one for our family, and the lessons that come with balancing business and life. Hope you enjoy this episode. Give it a listen. Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • June 2 · 16 min

    #973 - IM BACKKKKKK 🚨 Store More Weekly Results🚨

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-3" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-3" data-testid= "conversation-turn-34" data-scroll-anchor="false" data-turn= "assistant"> Good morning, Store Nation. Welcome to the Hacking Self Storage podcast. Today, we're talking about our weekly figures, including quotes, reservations, move-ins, occupancy, and revenue. I also share updates on our newest self storage sites and what's been happening behind the scenes after a couple of weeks away. Hope you enjoy this episode. Give it a listen. Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

  • May 22 · 6 min

    #972 - The Container Revolution

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-3" data-turn-id-container= "request-6a029ded-9e14-83ec-8350-c22140ff6a33-3" data-testid= "conversation-turn-34" data-scroll-anchor="false" data-turn= "assistant"> Happy Friday, Store Nation. Welcome to the Hacking Self Storage podcast. Today, I'm breaking down one of the biggest shifts happening in the industry right now: the rise of container self-storage. We look at why container sites now make up a huge percentage of new openings, why attitudes towards container storage have completely changed, and why I believe it's one of the smartest ways to enter the self-storage industry today. Hope you enjoy this episode. Give it a listen. Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

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