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GTM Made Simple

Sangram Vajre

I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales.

This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and frameworks I've built and tested over the last two decades, and the weekly mastermind sessions with our certified partners where we see what's actually working across thousands of companies and industries.

Go-to-market doesn't have to be hard. We're here to make it simple.

GTM Partners created the Go-to-Market Operating System™ (GTM OS), a company-wide framework that helps CEOs and executive teams connect strategy to execution across Product, Marketing, Sales, Customer Success, Revenue Operations, and Leadership.

Today, GTM Made Simple brings together executive conversations, GTM masterclasses, framework breakdowns, case studies, and practical field lessons from across the GTM Partners ecosystem. New episodes draw from the same ideas and operating principles Sangram is teaching across YouTube, GTM Partners research, and the GTM Operating System™. Expect practical frameworks, executive perspectives, real-world GTM case studies, and direct answers to the questions CEOs and GTM leaders are trying to solve.

Explore the GTM Operating System: https://gtmpartners.com

Find a GTM OS Certified Partner: https://gtmpartners.com/gtm-marketplace

Subscribe, and if you know a CEO or founder who needs this, share it with them. Learn more at runongtmos.com/move

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  • 22 episodes
  • daily
  • Avg 10 min
  • English

Episodes 22

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  • #1014
    October 2 · 9 min

    The AI Layoffs Story Is Wrong. Here's What's Really Happening.

    Everyone's blaming AI for the wave of layoffs hitting tech right now, but the AI layoffs data tells a different story. I dug into PwC's research on over 1 billion job postings and found something that changed my mind too. In this episode I break down the two tracks the job market is splitting into: roles where AI amplifies human judgment (seeing 2x job growth and 42% faster pay), and roles getting commoditized into scripts and playbooks. I also share what I'm hearing inside my weekly CEO roundtables, including one leader who's hiring aggressively from competitors while everyone else cuts to look efficient. ⏱ TIMESTAMPS (00:00) Why the AI layoffs headlines are misleading (00:56) The real numbers behind the layoffs everyone's citing (01:16) Why 69,000 new tech jobs got added the same month (01:58) The real reason behind 40 percent of the AI layoffs (02:52) Why AI isn't killing your job, it's exposing bloat (03:20) Why I'm digging into this every week in CEO roundtables (04:44) The two-track job market PwC just found (05:31) Track two: the roles getting commoditized (06:14) Why fractional GTM leaders are booming right now (06:52) What's actually happening to entry-level jobs (07:57) My advice for CEOs and go-to-market leaders right now 📌 Comment "growth" and my team will send you the CEO manifesto on navigating this.

    • Transcript
  • #1013
    October 1 · 4 min

    Solo Founders Take Years. Partners Take Months.

    I get asked all the time how to grow a business, and my honest answer is: I've never done it alone. From Pardot's exit to Salesforce, to building Terminus, to GTM Partners today, every real jump in growth happened because I found a partner who complemented what I wasn't great at. In this video I walk through three different business partnerships (and one family story) that all prove the same point. If you're trying to do everything yourself, marketing, sales, product, ops, it's not impossible, but it will take you years to get what a real partnership can get you in months. ⏱ TIMESTAMPS (00:00) My exits from Pardot to Terminus to GTM Partners (00:38) The one thing they all have in common: growth doesn't happen alone (00:50) Terminus: pairing with two technical cofounders (01:42) Building a community with a partner who covered my ops blind spot (02:03) GTM Partners and why Bryan's product skills complement my marketing and sales (02:27) Partnering with a guy who's written ten times more books than me (03:19) Bringing my family into my work on a New York trip (04:23) Find one partner who complements what you're not great at 📌 Take the free GTM assessment to see where your business needs a complementary partner: runongtmos.com/move

    • Transcript
Showing 21–22 of 22 episodes