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Artwork for Growing Brands with Melia Moore: A Marketing Podcast for Small Business
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Growing Brands with Melia Moore: A Marketing Podcast for Small Business

Melia Moore

A marketing podcast for small business founders who are trying to grow without the noise.

Most marketing advice is built for big budgets and big teams, then repackaged until every condition that made it work gets stripped out. Growing Brands is for the founder doing real revenue, running the whole thing themselves, who is tired of tactics that assume a context they are not in.

Host Melia Moore spent her late twenties in the agency world before going independent in Austin. Each week she takes one marketing idea (conversion rate, ecommerce email marketing, social media, retention, paid ads, metrics) and works through what actually applies when you are small, with the evidence to back it and none of the hype. Measured, opinionated, and clear. No vanity metrics, no noise.

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  • 4 episodes
  • Avg 16 min
  • English

Episodes 4

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  • #4
    July 14 · 15 min

    Best Social Media for Small Business: The Channel Trap

    What's the best social media for small business? One platform, done well. You're on Instagram and TikTok and Pinterest and LinkedIn and YouTube and email, and none of it is really working — and you've been carrying that around as a personal failing. Melia's argument this week is that it isn't one. It's math. You've got a fixed amount of marketing attention in a week, and spread across six platforms it comes out to about thirty percent on each — which is under the line where any of them give you anything back. So you don't get six small wins that add up. You get six versions of almost nothing. This episode is about why that trap feels like diligence instead of the thing quietly stalling you, and how to climb out: the two axes founders get wrong (breadth versus depth, and only one of them compounds), the three questions that actually choose your one channel — where your customer already is, what you can sustain on your worst week, and what fits the product — and why email is the one exception that keeps running underneath it all. One channel at ninety percent beats five at thirty, every time. The hard part was never the logic. It's letting go of the other five. Chapters (00:00) - Six platforms, none of them working (01:40) - The math of fixed attention (03:10) - Why it feels like diligence (04:14) - Why the advice pushes you wide (05:38) - Breadth versus depth (07:01) - Depth compounds, breadth doesn't (09:01) - How to choose the one channel (11:49) - Go deep, and stay past the fun (12:56) - Why email is the exception Links Full episode notes and transcript: https://growingbrandspodcast.com/episodes/best-social-media-for-small-business/ This episode is sponsored by Klaviyo: https://growingbrandspodcast.com/klaviyo

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  • #3
    July 7 · 15 min

    Ecommerce Email Marketing: Email Is Not Dead (You're Just Doing It Wrong)

    Ecommerce email marketing has been declared dead a dozen times in the last ten years, and every time it keeps quietly outperforming almost everything else you spend on. Melia's take: you didn't run email and watch it fail — you ran a broken version of email and watched the broken version fail. Those aren't the same experiment, and the difference is most of the money you've left on the table. This episode is about why founders neglect their most profitable channel (it's psychological before it's tactical — email is invisible by design, and nobody claps when it makes the sale), the three ways small brands do it badly, and the three automations every brand should have running before it sends a single campaign: welcome, abandoned checkout, and post-purchase. Email rewards being reliable far more than being brilliant — which is good news, because reliable is something you can actually build. Chapters (00:00) - Email keeps getting declared dead (00:28) - The pattern that costs founders for years (01:24) - What the data actually says (02:47) - Why nobody acts on it (it's psychological) (04:12) - Why founders abandoned email (05:09) - The "email feels desperate" myth (07:37) - The three ways small brands do email badly (09:05) - The three automations that matter (09:35) - Welcome, abandoned checkout, post-purchase (12:31) - Email is the mechanism under retention (14:30) - Your homework before the next episode Links Full episode notes and transcript: https://growingbrandspodcast.com/episodes/ecommerce-email-marketing/

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  • #2
    June 30 · 15 min

    How to Increase Your Conversion Rate (and Why It Beats More Traffic)

    Want to know how to increase conversion rate without buying more traffic? Start here: you don't have a traffic problem. You have a conversion problem — and you've been spending money on the wrong one. When something isn't working, the instinct is always "get more people here," because traffic is visible and goes up when you spend. But traffic is something you rent: the day you stop paying, it leaves, and it costs more the harder you push. Melia walks through the math that makes conversion the better bet almost every time — a lift you build once versus a cost you pay forever — and where to actually find the leaks: the product page that describes the product instead of answering the customer's real question, the checkout you've never gone through on your phone, and the gap between what your ad promised and what your landing page delivers. None of it costs money to fix. It costs attention, which is the one budget founders guard hardest and spend worst. Chapters (00:00) - You don't have a traffic problem (01:22) - The math, made concrete (02:56) - The other lever: conversion (05:05) - The traffic floor, and why you're probably above it (05:51) - The leaky bucket (07:20) - Why founders misdiagnose this (09:29) - Where to actually look: the product page (10:56) - The checkout (11:26) - The ad-to-page mismatch (12:31) - Conversion as a multiplier on everything (14:24) - Your homework before the next episode Links Full episode notes and transcript: https://growingbrandspodcast.com/episodes/how-to-increase-conversion-rate/

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  • #1
    June 23 · 16 min

    Marketing for Small Business: Why Most Marketing Advice Doesn't Work for Small Brands

    Marketing for small business doesn't fail because founders are bad at it. Most marketing advice isn't wrong. It's just not built for you — and nobody helps you tell the difference. The tactics that go viral were designed for teams of six and five-figure ad budgets, then repackaged into threads and reels until every condition that made them work got quietly stripped out. So you try them, they fail, and you decide the problem is you. In this first episode, Melia Moore lays the foundation for the whole show: why the founder doing real revenue is almost never the person making the advice, the two hidden assumptions (budget and team) baked into most of what you're told to do, and a four-question "fit test" to run before you spend a single hour on anything. The real cost of bad-fit advice isn't the wasted spend — it's what it does to your judgment. Chapters (00:00) - The tactic that needs a budget nobody mentions (00:39) - Why Melia's the one telling you this (01:47) - The thesis: most advice isn't wrong, it's just not yours (01:59) - Who actually makes the advice you consume (03:15) - The budget problem (04:59) - The team problem (06:17) - The advice that genuinely is universal (07:03) - What bad-fit advice really costs you (09:38) - The reframe: stop asking if it's good, ask if it's yours (10:45) - The fit test: four questions (15:03) - Your homework before the next episode Links Full episode notes and transcript: https://growingbrandspodcast.com/episodes/marketing-for-small-business/

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