Grow My Salon Business Podcast

Antony Whitaker

I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever.

Join Antony Whitaker talking to thought leaders on the business side of the hairdressing industry discussing insightful, provocative and inspiring ideas that matter. Get ready to learn, get ready to be challenged, get ready to be inspired and most importantly get ready to grow your salon business!

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358 episodes
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Episodes358

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Jun 3, 2025 · 18 min
298 Cash Flow Crisis? Here’s What to Do (And Not Do)
In this episode, I’m sharing a real-life story from one of the salon owners in my online money course. She found herself heading into a cash flow crisis, not because she was doing something wrong, but because life happened. Staff resignations, injuries, and pre-booked leave collided to create a perfect storm of reduced income. The good news? She saw it coming. And that’s the power of planning. We walk through the strategies I shared with her, what to do, what to avoid, and most importantly, how to stay calm and proactive. Whether you’re in a financial squeeze or just want to bulletproof your business, this episode is packed with practical advice and a big reminder: the best way to survive a crisis is to see it coming and prepare before it hits. IN THIS EPISODE: [00:00] Introduction and today’s topic: managing a cash flow crisis [00:55] Real-life scenario from a salon owner in the Money course [04:57] Ideas to increase income before touching savings [06:22] Strategies for short-term staffing solutions [08:55] Reducing outgoings: where to trim the fat [10:12] Hiring strategically: assistants and productivity [14:41] 10 key lessons for navigating a cash flow crunch [18:03] Free resources and upcoming Money course info Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone, Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: 👉 How to Navigate a Path Through Difficult Financial Times - Free Video Training. Visit our Free Resources page and have the video and workbook sent straight to your inbox! Online Money Course - Find out more! 👉 FOLLOW US! Instagram | Facebook | Website
May 27, 2025 · 52 min
297 Mastering Google for Salons with Phil Evans
In this episode, I’m joined by Phil Evans, the founder of Salon Guru, who specialises in websites and digital marketing for salons. It's been five years since Phil was last on the podcast, and during that time, the digital landscape has evolved significantly, especially when it comes to how Google drives traffic to your salon. We dive deep into understanding Google Search, Google Profiles (formerly Google My Business), and how your salon website plays a vital role in converting online visitors into new clients. Phil shares real-world data and insights from hundreds of salons that will help you see where your new clients are really coming from, and spoiler alert, it’s probably not from where you think. Whether you're already getting traffic or want to boost your Google game, this is an episode you won’t want to miss. IN THIS EPISODE: [00:00] Intro + What’s Coming Up Introducing the topic, and previewing the upcoming marketing course. [01:31] The 5 Ways Clients Find Your Salon Breaking down the key sources of new clients and why Google is more important than you think. [04:00] Phil Evans on Google Search & Profiles Phil explains the difference between Google Search and Google Profile, and why both are crucial for your salon’s visibility. [15:21] How to Boost Your Google Rankings A deep dive into SEO, Google Rank, and how to dominate search results with the right keywords and content. [34:22] Your Website’s Job: Conversion Why your salon website needs to do more than look good, and how to turn clicks into clients. [44:00] Google Reviews, Ads, and Analytics Getting and managing reviews, understanding when ads are worth it, and what metrics to track. Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone, Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: CLICK HERE to Get your FREE Salon Search Engine Rank Report from Salon Guru Episode 039 - The Importance of Website Design and Digital Marketing with Phil Evans 👉 FOLLOW US! Instagram | Facebook | Website 👉 FOLLOW SALON GURU! Instagram | Website
May 20, 2025 · 51 min
296 A Level Playing Field: The Fight for Fair Taxation in UK Hairdressing with Toby Dicker
I know that the bulk of our listeners are not in the UK, but the changes happening to the UK hairdressing industry have been getting a lot of attention on social media, and as a result, I’ve had a lot of questions from hairdressers elsewhere. So, in this week's episode, I talk with Toby Dicker, co-founder of the Salon Employers Association, to discuss the challenges facing the UK salon industry. Following the recent march on Parliament by hairdressers protesting the unfair tax system, Toby provides a clear explanation of how VAT disproportionately impacts labour-intensive businesses like hair salons. We explore the uneven playing field between employee-based salon businesses and self-employed models, and how this disparity threatens the future of training, apprenticeships, and business growth in our industry. Toby shares insights from his work lobbying the government for change and the recent historic parliamentary debate on hairdressing. This conversation isn't just about numbers, it's about gaining respect for our profession and ensuring the continued creativity and excellence of British hairdressing. IN THIS EPISODE: [0:47] Introducing Toby Dicker and the Salon Employers Association [4:03] Simple overview of the VAT tax system in the UK [8:07] Explaining how the VAT system creates an uneven playing field [11:36] Impact on recruitment and apprenticeships [15:05] The disincentive to grow businesses due to the VAT threshold [18:15] Possible solutions to level the playing field [24:03] The concept of "disguised employment" explained [31:50] How businesses avoid crossing the VAT threshold [41:07] The historic parliamentary debate on hairdressing [47:24] How salon owners can get involved in the campaign Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone, Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: 👉 FOLLOW US Instagram | Facebook | Website 👉 FOLLOW TOBY DICKER - THE CHAPEL Instagram | Website 👉 FOLLOW SALON EMPLOYERS ASSOCIATION Instagram | Website 👉 FOLLOW BRITISH HAIR CONSORTIUM Instagram | Website
May 13, 2025 · 11 min
295 What is The Fastest Way to Grow Your Salon?
You don't grow a business just by getting more clients. You grow by keeping the ones you’ve already got. But many salon owners are so focused on acquiring new clients that they completely miss that the real problem is poor client retention. In this episode, I share the numbers you need to be watching, the three simple shifts that make all the difference, and why the fastest path to growth is fixing what you’ve already got. If it feels like you’re working hard but never getting ahead, this episode is for you. IN THIS EPISODE: [0:00] Amanda adds $20K/month without spending more on marketing [1:38] How to make more money with what you already have [1:58] The client life cycle: a powerful mindset shift [3:27] The trend: salons focus on new clients instead of retention [7:29] The three-part system for making every client count [8:56] A simple action with dramatic results [9:20] Case studies: Lucas and Clive boost revenue with rebooking [11:02] This masterclass is for owners ready to build a high-performing team. FREE Masterclass Creating the Super Stylist: The Key to Boosting Productivity and Profits in Your Salon.’ Save your seat here Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone, Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: If you're serious about growing your salon, this is where to start.👇 FREE Masterclass Creating the Super Stylist: The Key to Boosting Productivity and Profits in Your Salon.’ Save your seat here 👉 FOLLOW US! Instagram | Facebook | Website
May 6, 2025 · 43 min
294 Numbers Don’t Lie: How Data Can Make You a Better Salon Owner with Tom Bentley-Taylor
Some people love data! But let's be honest and say that for most hairdressers, studying the numbers in their business is not their favourite pastime. My Guest today is a returning Guest, Tom Bentley-Taylor, who, amongst other things, originally got the Salon Software brand Short Cuts established in the UK and is currently Managing Director at Vish in the UK. Tom is unashamedly a numbers guy. He loves data, but more importantly, he loves what data tells you about what's working and what isn’t working in the business. In today’s podcast, we will discuss: The importance of using data in business What is the most important data to track in the salon business? How data creates clarity for business owners and fairness for their team. And lots more! IN THIS EPISODE: [1:30] Welcoming Tom Bentley-Taylor and his background in salon software [3:05] The evolution from Shortcuts to Vish and why colour management matters [6:55] Are salons undercharging for colour? The problem with guesswork [8:40] How technology reveals the true cost of delivering services [11:10] Why data creates clarity for owners and fairness for teams [13:15] Empowering vs restricting: how stylists respond to numbers [18:06] Mistakes owners make when introducing change [22:45] Pricing, margin, and why protecting profit isn’t optional [25:20] “Creative freedom” vs business responsibility [28:10] The difference data makes to accountability [32:40] How Vish works with existing systems [34:02] The data that helps drive decision-making [36:40] The mindset of high-performing salon owners [38:55] Final advice from Tom: stop guessing and start tracking Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone, Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony 👉 FOLLOW US! Instagram | Facebook | Website 👉 FOLLOW TOM BENTLEY TAYLOR! Instagram | Website
Apr 29, 2025 · 55 min
293 Reinventing Success: Why salons need to constantly evolve with Meagan McCormack
Over the years, I’ve seen many salon businesses, and inevitably, some stand out more than others. Some of them stand out because of the decor, others for the culture, some for their size and some for their success as a business. My guest today is Meagan McCormack, President of Visible Changes salon group in Houston, Texas, which is without doubt an amazing business. Meagan offers incredible insights on leadership, creating a positive culture, and the importance of authentic connection in today's salon environment. Whether you're running a large salon group or a small independent salon, Meagan's wisdom about adapting to change while staying true to your values will inspire you. In today’s podcast, we discuss: ● How a salon group the size of Visible Changes has continued to evolve as a business. ● How they have adapted to suit the changing needs of today's workforce ● Why they are expanding more into the product side of the industry And lots more! IN THIS EPISODE: [01:03] Setting up today’s conversation with Meagan McCormack [02:24] Visible Changes: What's changed since 2019 [04:31] COVID’s impact and consolidating salon locations [07:02] Meagan’s leadership transition and new role [11:45] Creating a people-first, compassionate management approach [17:12] The structure of the Visible Changes management team [18:35] Challenges of being a young woman leading a large company [23:00] The importance of authenticity and vulnerability in leadership [26:00] Launching a new focus on product development [31:30] Finding confidence and fighting imposter syndrome [38:15] Big goals: Aiming for a $100 million business [42:14] Celebrating top performers and incredible sales achievements [45:12] The role of retail sales in stylist success [46:29] Navigating the challenges of booth rental and Gen Z expectations [49:48] How mentorship is key to building the next generation of salon professionals [52:00] Final thoughts on leadership, evolution, and resilience Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: Salon Management Course 👉 FOLLOW US! Instagram | Facebook | Website 👉 FOLLOW MEAGAN McCORMACK! Instagram | Website
Apr 22, 2025 · 13 min
292 The 9 Traits of a Modern Salon Manager: What It Takes to Lead Today
This week, I dive into what makes a truly effective salon manager in today's rapidly changing business landscape. I've titled it "The 9 Traits of a Modern Salon Manager", and I've consciously used the word 'Modern' because, like everything else in life and business, what worked yesterday may not work so well today. I explore the nine essential traits that modern salon leaders need to cultivate to build successful teams, create thriving businesses, and adapt to the evolving demands of our industry. While certain principles remain timeless, other elements of management and leadership become more or less important over time. Whether you're a salon owner looking to strengthen your leadership skills or a stylist with ambitions of salon management, this episode offers practical insights to help you develop your management approach. And, If you're serious about elevating your management skills, be sure to join me on my FREE Masterclass: The 4 Essential Lessons in Salon Management - Save your seat here IN THIS EPISODE: [2:00] The importance of your role as a manager and leader [2:52] Why the "hands-off" management approach often fails [4:55] Trait 1: Having a clear vision for the future [5:42] Trait 2: Understanding that leadership is about developing people [6:23] Trait 3: Building relationships and showing empathy [7:07] Trait 4: Offering flexibility in the workplace [8:23] Trait 5: Driving productivity through goal-setting and accountability [9:35] Trait 6: Embracing technology in salon management [10:01] Trait 7: Creating and protecting your salon's culture [10:51] Trait 8: Prioritising effective communication [11:36] Trait 9: Embracing and adapting to change [11:57] Final thoughts on continuous learning as a manager Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: FREE Masterclass: 4 Essential Lessons in Salon Management - Click here to save your seat 👉 FOLLOW US! Instagram | Facebook | Website
Apr 15, 2025 · 18 min
291 Why Do Some Stylists Earn So Much More Than Others?
One of the things that I constantly see in industry Facebook groups is how badly employees are paid, whether we’re talking about apprentices, assistants or stylists… And that isn’t country specific, it’s a general trend of people feeling they’re hard done by to the point of being exploited… But what I literally never see are comments about “How bad the productivity levels of the average hairdresser are.” And obviously that's part of the problem, because what you earn is always going to be a reflection of what you produce. Join me as I share 15 key traits that set high-earning stylists apart and discover how you can transform your income without thinking you have to go self-employed or change salons. If you're ready to stop blaming and start earning, this episode is your roadmap to financial success in the salon industry. RESOURCES MENTIONED IN THIS EPISODE: Download the Guide: 15 Points for Financial Success as an employed stylist. IN THIS EPISODE: [00:55] Commitment to a positive outlook despite industry challenges [01:20] Observations about compensation complaints in industry Facebook groups [02:07] The connection between productivity and earnings in salons [02:56] Addressing the stylist's mindset about money and compensation [03:39] The reality of salon economics and owner struggles [05:11] Introducing the concept: "You don't get what you want, you get who you are" [06:01] Questions for stylists to assess their own productivity [07:04] Celebrating successful stylists in the industry [07:49] Introduction to "The Half Million Dollar Club" stylists [08:46] Discussion of stylists earning $200-250K annually behind the chair [10:15] Addressing the blame mentality and shifting to personal responsibility [10:51] Introduction to the 15 traits of financially successful stylists [15:47] Practical examples of what successful stylists do consistently Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony 👉 FOLLOW US! Instagram | Facebook | Website
Apr 8, 2025 · 40 min
290 Could This be a New Haircutting Service? With Frank Brormann
It’s very rare that a new tool for cutting hair enters the professional market. And those that do usually tend to fade away. But occasionally something piques the imagination of both the creatives and the business side of the industry as being creatively different and commercially beneficial. My guest today is Frank Brormann, a German hairdresser, salon owner and inventor of Calligraphy Cut, a new tool and a new way of working with hair. In today’s podcast, we will discuss: What exactly is the calligraphy cut? How it could potentially be a new cutting service to offer your clients The experience of being on Germany’s ‘Lions Den’ (Shark Tank), where he secured a million-euro investment. And lots more! IN THIS EPISODE: [01:20] Welcome to Frank Brormann [01:26] What exactly is Calligraphy Cut - a tool or a specific haircut? [02:21] The origin story - how flower stems inspired the Calligraphy Cut [05:08] The science behind the 21-degree angle and what makes it special [06:46] What hair problems does the Calligraphy Cut solve? [08:46] Using the Calligraphy Cut on different hair types and textures [10:42] Why the Calligraphy Cut is best used on wet hair [11:55] The client experience and financial impact on salons [14:43] The business model: subscription vs. purchase options [17:04] Frank's background and adoption rate in his own salon [19:23] How stylists initially react to the Calligraphy Cut [21:08] The experience of pitching on Germany's "Lion's Den" (Shark Tank) [25:09] How the TV appearance and investors transformed the business [29:27] Digital transformation of the Calligraphy Cut business [33:35] Final thoughts from Frank on embracing innovation Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony 👉 FOLLOW US! Instagram | Facebook | Website 👉 FOLLOW CALLIGRAPHY CUT UK! Instagram | Website 👉 FOLLOW CALLIGRAPHY CUT GERMANY! Instagram | Website
Apr 1, 2025 · 9 min
289 Standing Behind the Chair is Where it All Comes Together.
In this week’s episode, I share a recent conversation I had with a Chicago-based stylist who is one of those rare people who is continually looking for those 1% improvements that separate good stylists from exceptional ones. I talk about why it’s essential that salon owners invest in training their team beyond just technical skills. Despite all the time, energy, and financial commitment you make as the salon owner, the real success of your business comes together when the stylist is standing behind the chair. That's where the magic either happens or not… As a salon owner, stop leaving the success of that interaction between client and stylist to chance. Instead, either invest in or develop your own comprehensive training programs that cover communication skills, client service, and the mindset needed for sustained success. IN THIS EPISODE: [00:00] Welcome and introduction [00:45] Introducing Rita and the Super Stylist course [01:49] Questions for salon owners about team training [03:33] Where the rubber meets the road: The critical client interaction [04:14] Introduction to Rita's story and my initial assumptions [05:14] The surprising reality of Rita's experience and mindset [05:58] Communication distinctions that matter with clients [06:49] Rita's approach to continuous improvement [07:47] What inspires me about stylists like Rita [08:51] Information about the Super Stylist course Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: The Online Super Stylist course 👉 FOLLOW US! Instagram | Facebook | Website
Mar 25, 2025 · 51 min
288 Building a Luxury Salon Experience with Kirby Lago
In this episode, I sit down with Sydney-based salon owner and colourist Kirby Lago. I’ve had the pleasure of watching her grow her business from a small salon to a thriving luxury business five times the size. Kirby is a great example of combining the life of being a very active behind the chair hairdresser with being a true business visionary and being prepared to put in the hard work and personal sacrifices that go with it. In today’s podcast, we discuss: ● How the modern salon of today is evolving ● Salon design, branding, and creating an unforgettable client experience ● How Kirby uses Instagram to grow her business and attract her ideal clients ● As well as finding the balance between family life and running a business And so much more! IN THIS EPISODE: [00:00] – Intro: Welcome and podcast growth updates [01:15] – Meet Kirby Lago: From small salon to luxury empire [02:35] – Salon design for a high-end experience [05:00] – The importance of branding and client perception [07:09] – The transition to a color-focused salon for profitability [10:28] – Why cutting skills are declining and how trends shape business [14:19] – Hair restoration and holistic hair health services [18:23] – Building the right team and outsourcing wisely [23:09] – Salon culture: Setting expectations and maintaining a positive team [25:50] – Why client experience is everything (and how to elevate yours) [27:57] – Marketing and personal branding: How Kirby became the face of her business [31:45] – Instagram strategy: The three content pillars that drive engagement [35:49] – Balancing personal life with business and social media presence [38:41] – Closing thoughts: Key takeaways for salon owners Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony 👉 FOLLOW US! Instagram | Facebook | Website 👉 FOLLOW PELO BY LAGO! Instagram | website 👉 FOLLOW KIRBY! Instagram
Mar 18, 2025 · 22 min
287 How Do I Get More Clients?
One of the most common questions I get asked is: How do I get more clients? But is that really the right question? In this episode, I break down why simply chasing new clients isn’t always the answer and what you should be focusing on instead. We’ll dive into the importance of retention, how to track where your new clients are coming from, and what both stylists and salon owners can do to build a steady, sustainable client base. Whether you’re an owner or a stylist, this episode is packed with practical strategies to help you attract the right clients—and keep them coming back. IN THIS EPISODE: [00:00] – Intro & a quick favour: leave a review! [02:00] – Is getting more clients really the right question? [04:00] – Why every business needs a steady flow of new clients [05:30] – How to track where your new clients are coming from [07:00] – Getting clear on your ideal client [08:00] – Who’s responsible for getting new clients—stylists or salon owners? [09:30] – The easiest way to grow your clientele (hint: referrals!) [11:00] – The client experience: Are you giving them a reason to return? [13:00] – The salon owner’s role in marketing and client growth [15:00] – The real challenge: keeping clients, not just getting them [17:00] – Understanding retention rates and what they tell you [20:00] – How tracking retention can improve your business decisions [22:00] – The bigger picture: building a salon where new clients come naturally [23:00] – Wrap-up & resources: Super Stylist course, Grow 4 Marketing book, coaching options For more free resources, visit growmysalonbusiness.com. And don’t forget to tune in next Tuesday for another episode! Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: The online Super Stylist course Grow 4 Marketing Book 1to1 Coaching 👉 FOLLOW US! Instagram | Facebook | Website
Mar 11, 2025 · 1 hr 3 min
286 Is this the FUTURE of Hair Colour?
Is the future of professional hair colour undergoing a massive reinvention? Today's guests are Leilani Macedo, a seasoned salon owner, and Charles Brown, a tech entrepreneur who is passionate about applying Artificial Intelligence to real-world problems. And together they cofounded CLICS to create a solution for the problems around the current model of professional hair colour. So if you’re interested in tech, entrepreneurship, the salon business and what could be the future of professional hair colour, then this episode is for you… In today’s podcast, we discuss: ✅ The problems with the existing model around professional hair colour and how CLICS uses AI to solve those problems ✅ Pricing and Automated hair colour Inventory management ✅ How CLICS is totally changing the professional hair colour game And lots more! IN THIS EPISODE: [01:17] Introducing Leilani Macedo, a seasoned salon owner with industry wisdom, and Charles Brown, a tech entrepreneur passionate about using AI to transform traditional models. [02:42] How Leilani and Charles crossed paths a serendipitous meeting that sparked their collaboration and set the stage for a revolutionary approach to hair colour. [04:19] The Birth of Clics: how a simple idea evolved into Clics—laying the groundwork for what would become a groundbreaking solution in the industry. [10:32] Hear how an unexpected source of inspiration at Home Depot ignited innovative thinking, reshaping ideas about service and product delivery. [13:37] Examine the technological obstacles faced by the industry and explore the creative solutions that are pushing the envelope in hair colour tech. [19:54] Discuss why effective inventory management is essential in the salon business and how automation can streamline operations. [32:21] Understand the intricate challenges involved in developing and launching an innovative hair colour line. [33:33] Learn why maintaining consistency is crucial for building customer trust and a strong salon reputation. [34:15] Explore the integration of AI in the mixing process and its potential to deliver precise, customized colour results. [43:34] Discover how the smart bowl concept is not only enhancing precision but also playing a key role in waste reduction. [45:26] Look at how innovative inventory solutions are revolutionizing salon operations and boosting efficiency. [51:57] Learn about customized strategies designed to give independent stylists and boutique salons a competitive edge in a changing market. [01:01:30] Conclude the episode with key takeaways, final reflections from our guests, and all the contact details for staying in touch. Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony 👉 FOLLOW US! Instagram | Facebook | Website 👉 FOLLOW CLICS! Instagram | Instagram - Leilani Macedo | Website | LinkedIn Leilani | LinkedIn Charles
Mar 4, 2025 · 55 min
285 Salon Culture Done Right: Lessons in Leadership & Legacy with Meagan McCormack
This is a reissue of one of our most popular episodes, where we revisit the keys to building an incredible salon culture with Meagan McCormack. Meagan is, amongst other titles, ‘Chief Operating Officer' of the Visible Changes salon group based in Houston, Texas. I promise that you are going to love this podcast. Visible Changes is an incredibly inspiring salon business that everyone can learn something from. On this episode, we cover the following key areas: 1️⃣ The importance of recognition, celebration and reward in building a sustainable salon culture. 2️⃣ The importance of giving back. 3️⃣ The key to running a successful family business. IN THIS EPISODE: [02:45] Introducing Meagan McCormack, Chief Operating Officer of Visible Changes. [03:10] A look at the history, values, and growth of Visible Changes [10:56] The challenges and rewards of running a salon group as a family business [18:30] Why recognition and appreciation are key to building a thriving salon culture. [25:29] A behind-the-scenes look at the numbers that matter. [29:45] Insights from Visible Changes’ company conferences [30:12] Fostering a positive work environment through celebrations and acknowledging milestones. [33:15] How to keep motivation high, from incentive trips to unique rewards for top performers. [35:05] How the company sets realistic yet ambitious sales targets and supports their team in achieving them. [40:20] The inspiring story of Christine Lee and how she achieved remarkable success within the company. [46:45] Meagan’s approach to leadership, fostering teamwork, and ensuring a strong, united salon culture that supports long-term success. Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone, Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: Thair for you Charity 👉 FOLLOW US! Instagram | Facebook | Website 👉 FOLLOW MEAGAN McCORMACK! Instagram | Website
Feb 25, 2025 · 27 min
284 Getting Newly Graduated Students or Apprentices Profitable Quickly
In today's episode, I address a common concern among salon owners: “How do you get newly graduated beauty school students or apprentices to be profitable as quickly as possible?” Getting young team members profitable quickly is the result of a combination of recruitment, training, and leadership. So begin by developing an internal comprehensive training program. Recruit for attitude. And train for skill. Follow that up by giving trainees hands on experience as soon as possible. Weed out the non performers quickly and maintain a culture of learning and growth. Tune in to learn actionable steps to fast-track apprentice productivity and profitability. IN THIS EPISODE: [01:19] Addressing the key question: Making apprentices profitable [05:27] The importance of recruitment [10:11] Effective training strategies [22:07] Hands-on experience and client interaction [23:27] Leadership and management Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: Online Money Course Online Super Stylist Course 👉 FOLLOW US! Instagram | Facebook | Website
Feb 18, 2025 · 11 min
283 Should the Salon Owner Earn a Wage AND Get a Profit From the Business?
In this episode of the Grow My Salon Business Podcast, I address a common question from salon owners about the distinction between business profit and the owner's wage. We’ll cover why salon owners should receive both a wage and a return on their investment. Drawing an analogy with other investments, I explain the importance of separating these two income streams and discuss various ways that salon profits should be allocated within the business. IN THIS EPISODE: [01:15] Listener question: Why are the Salon profit and owner's wages two separate things? [02:00] Investment and profit explained [03:09] Analogy of the stock market vs salon business [05:56] Discussing investor vs employee earnings [06:32] Explaining the salon owner's investment and profit [08:50] The different uses of business profit [10:46] Conclusion and course reminder Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: The Financially Savvy Salon Owner - Free Masterclass - Save your seat! The online Money Course - Enrolment is open! 👉 FOLLOW US! Instagram | Facebook | Website
Feb 11, 2025 · 46 min
282 How Much is YOUR SALON Really Worth? With Susan Wos
**PLEASE NOTE: There was an issue with the audio on the episode published earlier today. This episode has the corrected audio.** Today's guest is Susan Wos, an American-based former hairdresser turned business broker who specialises in the salon industry and has now worked with clients in America, Canada, Dubai, UK and Australia… Susan brings valuable insights of the inner workings of the salon industry to the brokerage business. In today’s podcast, we discuss: - How much is your salon really worth? - When is the right time to sell your salon? - What are the biggest misconceptions about buying and selling salon businesses? As well as… The importance of keeping clean financial records, understanding the value of independent contractor income versus employee-based models, The dynamics of selling to existing staff, and why it’s important to plan an exit strategy from the start. And so much more! IN THIS EPISODE: [01:13] Introducing today's guest: Susan Wos [02:01] Susan's journey from hairdresser to business broker [05:05] The challenges and insights in selling salons [10:12] The intricacies of valuing a salon business [14:17] The impact of self-employment on salon valuation [17:51] Discussing market trends and buyer-seller dynamics [21:44] Emergency sales: The strategies and considerations [23:53] The importance of valuing your business realistically [24:26] Planning your exit strategy early [25:21] The importance of building a sellable business [30:27] Selling to existing staff [33:35] Typical buyers in the salon industry [43:38] Connect with Susan Wos Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: Free Business Valuation Calculator- https://salonspaconnection.com/free-salon-business-valuation/ 👉 FOLLOW US! Instagram | Facebook | Website 👉 FOLLOW SALON SPA CONNECTION! Instagram | Facebook | Website
Feb 4, 2025 · 11 min
281 What Do You Need to Know Before Opening a Salon?
What do you need to know - Or what should you know in order to open your own salon? Whether that's a traditional employee-based salon, a rental salon, or even a salon suite, what is it that you should know so that you give yourself the best chance of success? Because, regardless of the type of business model that appeals to you, I think that it’s important that you set yourself up to succeed before you go into debt or spend your life's savings on going into business unprepared. In today's episode, I review 6 points that I think every potential salon owner needs to learn or know about before they go down that path of business ownership. IN THIS EPISODE: 00:57 Introduction to salon regulations and licensing 01:54 Essential knowledge for opening a salon 03:44 The importance of understanding business responsibilities 05:10 Developing financial skills and pricing models 06:46 Comprehending the different business models and employment laws 07:47 Commitment to continuous learning 08:30 Joining professional trade bodies 10:07 Conclusion and upcoming Money Course Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone, Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: GROW Business School Live - 2 Day event The Money Course 👉 FOLLOW US! Instagram | Facebook | Website
Jan 28, 2025 · 48 min
280 Exploring the Booming Hair Extensions Industry with Dina Demetriou
I've been in the industry a long time, and as a result I’d like to think that I know a lot about all things to do with hair and hairdressing. But one area I haven’t had a lot of practical hands-on exposure to, is the ‘Hair Extensions’ side of the business. Heavily influenced by social media and reality TV influencers, the ‘hair extensions’ business has become a huge part of the salon industry, and as a revenue producer, it is certainly not something to be ignored. My guest on today's Podcast is Dina Demetriou, who is the head of education at ‘Beauty Works’ They are the market leaders in the hair extension business in the UK and Europe, and they have a global presence in the hair extension Industry… In today’s podcast, we discuss: ✨ What are the biggest misconceptions around hair extensions? ✨ The different methods when working with hair extensions. ✨ Why and how you should start integrating hair extensions into your salon business And lots more! IN THIS EPISODE: [01:07] Meet Dina Dimitriou from Beauty Works [03:40] Dina's Journey into hair extensions [05:23] Common objections and misconceptions about hair extensions [09:11] The Influence of social media and reality TV [13:26] Discussing hair extensions and hair health [19:45] The evolution of hair extensions [21:59] How hair extensions can attract new and existing clients [24:35] The rise of the extensionist [25:33] Challenges and success in the extension industry [28:04] Training and certification for extensionists [36:12] Retail opportunities and aftercare [40:04] Pricing strategies for extensions [47:18] Connecting with Dina and final thoughts Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony 👉 FOLLOW US! Instagram | Facebook | Website 👉 FOLLOW DINA DEMETRIOU! Instagram 👉 FOLLOW BEAUTY WORKS! Instagram
Jan 21, 2025 · 10 min
279 Getting Your Team Engaged and Involved in the Year Ahead.
For many salon owners, January is a time of the year when they’re getting the team refocused for the year ahead. Because traditionally, January is a time of new beginnings. It's when you let go of the year before, set goals and launch new ideas for the salon. So what’s the best way to get the team re-engaged motivated and excited for the coming year? Because if goals and ideas are to turn into reality, you need to get the team onside and excited about what the future holds. And to get the team ‘involved and onside’ means you need to get everyone together… IN THIS EPISODE: [01:23] Kicking off the New Year: Get your salon team excited and engaged for a productive new year. [02:17] Planning and structuring your team meeting/event, including clarifying the event's purpose. [06:03] Reflecting on the past year to review past successes and challenges. [08:29] The importance of setting clear, actionable goals and prioritising them effectively. Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/ 🆘Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/ RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. 👉 Here's what you do: - On your phone,Click here (Read steps below first) - Scroll down to 'Ratings & Reviews' - Tap on the empty purple stars and rate 5 stars - Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏 Until next time! Antony RESOURCES MENTIONED IN THIS EPISODE: Grow Business School Live - 2 Day Event in London 16th & 17th May - Find out more 👉 FOLLOW US! Instagram | Facebook | Website

Grow My Salon Business Podcast

298 Cash Flow Crisis? Here’s What to Do (And Not Do)

297 Mastering Google for Salons with Phil Evans

296 A Level Playing Field: The Fight for Fair Taxation in UK Hairdressing with Toby Dicker

295 What is The Fastest Way to Grow Your Salon?

294 Numbers Don’t Lie: How Data Can Make You a Better Salon Owner with Tom Bentley-Taylor

293 Reinventing Success: Why salons need to constantly evolve with Meagan McCormack

292 The 9 Traits of a Modern Salon Manager: What It Takes to Lead Today

291 Why Do Some Stylists Earn So Much More Than Others?

290 Could This be a New Haircutting Service? With Frank Brormann

289 Standing Behind the Chair is Where it All Comes Together.

288 Building a Luxury Salon Experience with Kirby Lago

287 How Do I Get More Clients?

286 Is this the FUTURE of Hair Colour?

285 Salon Culture Done Right: Lessons in Leadership & Legacy with Meagan McCormack

284 Getting Newly Graduated Students or Apprentices Profitable Quickly

283 Should the Salon Owner Earn a Wage AND Get a Profit From the Business?

282 How Much is YOUR SALON Really Worth? With Susan Wos

281 What Do You Need to Know Before Opening a Salon?

280 Exploring the Booming Hair Extensions Industry with Dina Demetriou

279 Getting Your Team Engaged and Involved in the Year Ahead.