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Great Events

Cvent

If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion.

Join us every other Wednesday as we redefine how to make your events great.

Hosted by Rachel Andrews, Alyssa Peltier, and Felicia Asiedu.

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  • 20 episodes
  • fortnightly
  • Avg 29 min
  • English

Episodes 20

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  • Wednesday · 17 min

    Webinars That Work: Mastercam’s Scalable Event Strategy

    Don’t underestimate the power of webinars. A well-built webinar program can create ongoing opportunities to educate audiences, build relationships, and support sales teams. In this episode, Felicia Asiedu sits down with Sarah Jordan Usher, Global ...

  • September 9 · 13 min

    Use Registration Data to Personalize On-Site Moments

    Great content isn't enough to wow audiences anymore. When every event can deliver a polished keynote, personalization becomes the real differentiator.In this episode, Stephanie Sweetland sits down with Nigel Reeves, Senior Director of Event Operat...

  • August 26 · 15 min

    How To Design Events Around Meaningful Outcomes

    A sold-out event does not always mean it’s successful.Big registration numbers and packed rooms are nice, but those numbers alone don’t tell you whether an event achieved what it set out to do.In this episode, Felicia Asiedu sits down with Mahogane...

  • August 12 · 18 min

    How Wounded Warrior Project Pulls Off 400 Events a Year

    Planning an event is hard enough. Without the right processes in place, it's chaotic and nearly impossible to scale.For the Wounded Warrior Project, building a stronger event program meant replacing fragmented processes with clear systems, defined ...

  • July 29 · 17 min

    What Meaningful Intent Signals Look Like at Events

    Your event had 1,000 attendees. Great. But how many showed buying intent?Attendance, booth traffic, and badge scans only tell part of the story.In this episode, Stephanie Sweetland sits down with Nick Bennett from Reachdesk, to discuss how marketer...

  • July 15 · 32 min

    The TED Ecosystem: Building Human-Centered Experiences at Scale

    TED is so much more than just an events company. Globally, their audience trusts them to spread big ideas, spark important conversations, and create meaningful experiences. In this episode, Rachel Andrews sits down with Monique Ruff-Bell, Chief Pro...

  • July 1 · 35 min

    Mid-Year Trend Update: Micro Events, Intentional Design and More

    Events are getting smaller and smaller in 2026.It’s got a lot to do with AI. Audiences are skeptical, overloaded, and craving something authentic. Intimate gatherings, personalized experiences, and IRL events foster real connection.In this episode,...

  • June 3 · 29 min

    The Sponsorship Strategy Behind 175,000 Fans at Fanatics Fest

    Meet the woman who built the sponsorship strategy behind Fanatics Fest.In this episode, Rachel Andrews and Felicia Asiedu sit down with Paulina Giusti, Director of Sponsorships at Fanatics Events. Paulina shares what it takes to craft activations, ...

  • May 20 · 34 min

    Daniel Murray on How B2B Marketers Earn Attention in 2026

    Daniel Murray on How B2B Marketers Earn Attention in 2026What’s broken in B2B marketing? And how do we fix it?In this episode, Camille Arnold and Daniel Murray, founder of The Marketing Millennials, discuss why earning attention is harder than ever...

  • May 6 · 36 min

    How to Actually Build Accessible Events Beyond Compliance

    Accessibility is not a trend. It’s a fundamental part of how great events are designed and delivered. In this episode, Felicia Asiedu sits down with Stephen Cutchins, Director of Accessibility at Cvent, to talk about how to make events accessible f...

  • April 22 · 29 min

    The Demand Gen Playbook for Event Leaders

    People know that events work, but how do you prove it?In this episode, Rachel Andrews and Megan Martin, founder of M Squared Dynamics, discuss the strategies and metrics you need to effectively prove the ROI of your events to leadership. They expla...

  • April 8 · 37 min

    There’s a Right Way to Use AI in Video. Most Marketers Miss It.

    In an AI-dominated digital world, earning audience trust is hard. But that also means it’s more important than ever.In this episode, Kelly Cheng, CMO of Goldcast, explains why video content is crucial for building trust and connecting with your aud...

  • March 25 · 45 min

    The Secret Sauce of Events That Build Brand and Drive Pipeline

    Great events aren’t just about the day itself. What you do before, during, and long after creates experiences that truly resonate and drive long-term value.In this episode, Camille Arnold sits down with UserEvidence’s VP of Marketing, Mark Huber, a...

  • March 11 · 36 min

    Cycle Literacy: The Leadership Advantage No One Talks About

    What on earth does the menstrual cycle have to do with leadership? Everything, if you care about performance, burnout, and team dynamics.In this episode, Felicia Asiedu and Jo Fuller, Founder of The Merry Menopause, talk about cycle literacy in the...

  • February 25 · 29 min

    The SEO vs GEO Playbook: How to Optimize Event Content for AI

    SEO is no longer enough in an AI-powered world. With tools like ChatGPT and Claude changing consumer search behavior, event marketers need to rethink how they approach visibility and discoverability.In this episode, Camille Arnold sits down with Sa...

  • February 11 · 25 min

    What Modern Attendees Expect: Data, Design, and the Future of Events

    Many events are designed by boomers, for boomers—even as Gen Z becomes the fastest-growing demographic in the workforce. As a result, these events struggle to connect with the next generation of attendees.In this episode, Rachel Andrews talks with ...

  • January 28 · 33 min

    Part 2: 4 Event Trends You Can't Ignore in 2026

    Some things never change in the events industry. But as we look ahead to 2026, we’re seeing shifts that can’t be ignored.In this episode, hosts Alyssa Peltier, Rachel Andrews, Felicia Asiedu, and Camille Arnold continue their discussion about the n...

  • January 14 · 26 min

    Part 1: 5 Event Trends You Can't Ignore in 2026

    As we kick off the new year, the events industry is buzzing with exciting new trends that will redefine how we plan experiences.In this episode, hosts Alyssa Peltier, Rachel Andrews, Felicia Asiedu, and Camille Arnold discuss the top five trends sh...

  • Dec 31, 2025 · 36 min

    5 Lessons from 2025 to Carry You Through 2026

    2025 was a big year for events. Elections reshaped the global landscape. AI became more disruptive and unavoidable. And teams were stretched thinner than ever.In this episode, Felicia Asiedu, Alyssa Peltier, and Rachel Andrews gather to reflect on ...

Showing 1–20 of 20 episodes