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GRC PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.

Produced by Global Results Communications

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#342
Yesterday · 34 min
The Tactical and Emotional Challenges of Scaling an Agency with Laura Hutfless
Laura Hutfless is co-founder of FlyteVu, a full-service entertainment marketing and creative strategy agency in Nashville. Laura started FlyteVu in 2015 following a 15-year career as a talent agent at WME and CAA. Under her leadership, FlyteVu has created culture-shifting campaigns that have earned an Emmy, a GRAMMY, multiple Clio Awards, and a spot on the Cannes Lions shortlist. On this episode, Laura shares insights on scaling a company, focusing on the human and emotional challenges, implementing new systems, and changing organizational soundtracks to foster growth and unity. Key Takeaways: - Challenges of scaling a business - Changing organizational mindsets and soundtracks - Finding the right AI balance Episode Timeline: 0:00Introduction to Laura Hutfless and her journey 2:20Insights into talent agencies and their cultural influence 5:45Overview of FlyteVu's evolution and scaling challenges 9:20Purpose-driven work and social impact in campaigns 10:20FlyteVu's scaling challenges 12:15Emotional impact of scaling on staff 13:00Changing organizational soundtracks 17:40The meaning behind FlyteVu's motto 19:45Being inspired by young talent 23:22The desire to do good 26:26Balancing leadership and motherhood 31:30Laura's abundance mindset This episode’s guest: • Laura Hutfless on LinkedIn • FlyteVu.com • FlyteVu on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#341
Yesterday · 26 min
Vet Tix's Big Impact on Military Families and Marketing to Vets with Steve Weintraub
Steve Weintraub is the Chief Strategy Officer at Vet Tix and a retired U.S. Marine Corps colonel with more than 30 years of service. He is responsible for marketing the Veteran Tickets and 1st Tix brands, with work spanning public and community relations, campaigns with teams and bowl games, OHH efforts, and events and shows. In this episode, we explore how Vet Tix is making a significant impact by providing free event tickets to veterans, active service members, and first responders, highlighting the importance of community support and effective communication. Key Takeaways: - How to donate tickets and support veterans - Effective communication and marketing to veterans - Vet Tix's mission and history Episode Timeline: 2:00Introduction to Vet Tix and 1st Tix's mission 3:45How to donate your tickets 5:30Vets can find tickets in their area 6:00How do vets and first responders get tickets 7:15Why is there a small fee? 9:10Events accessible through Vet Tix 12:40Steve's journey from the Marines into marketing 14:30Servicemen have to be great communicators 16:30Vet Tix's impact 18:30How can companies be more successful marketing to veterans? 22:10What are the qualities that make someone a great leader? This episode’s guest: • Steve Weintraub on LinkedIn • Vet Tix's website • 1st Tix's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#340
September 2 · 27 min
How Agencies Can Turn Legal Into a Profit Center with Sharon Toerek
Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and regulatory compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States. In this episode, Sharon Toerek shares insights on how agencies can leverage legal strategies to protect their assets, increase profitability, and navigate the evolving landscape of AI and data privacy regulations. Key Takeaways: - AI legal implications and recent changes - Building strong legal foundations for agencies - Intellectual property protection and monetization Episode Timeline: 1:45 How Sharon chose her focus on IP law 3:40 Interesting clients and creative work in IP law 5:00 Agency legal blind spots and risk areas 6:45 Legal implications of AI in marketing 8:10 Recent legal changes in AI and copyright law 9:20 The parallel between AI regulation and data privacy law 11:00Concerns about AI-generated content and copyright infringement 13:25Future of licensing and copyright in AI 15:45Legal as a profit center for agencies 16:23How smarter contracts protect IP and increase profitability 19:29Tod's copywriting pitches 23:35Conducting a legal audit to eliminate risks This episode’s guest: • Sharon Toerek on LinkedIn • Legal+Creative's website • The Innovative Agency podcast Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#339
August 26 · 24 min
Perfect Pitches and Emerging PR Trends with Samiha Fariha
Samiha Fariha is the senior associate at Golin Ketchum, where she supports clients including Staples Canada, Schneider Electric, ADP Canada, Specsavers, and the LEGO Group. In addition to her agency work, she serves as Communications Chair on the Canadian Public Relations Society’s Toronto board, where she leads member engagement and communications strategy. She also teaches at Toronto Metropolitan University’s Chang School as a professor, where she designed the Media Relations course to reflect the evolving communications landscape. In this episode, Samiha shares expert insights on crafting compelling media pitches, building effective media lists, and navigating emerging trends in public relations. Key Takeaways: - Crafting compelling media pitches - The growth of the pay-to-play media environment - Impact of AI in PR Episode Timeline: 1:30 Is Samiha a coffee or tea drinker? 2:45 What got Samiha interested in PR? 4:00 Emerging trends in PR 5:45 Brands should look into affiliate partnerships 6:45 The emerging pay-to-play market in media 7:30 Editors are pushing back against AI 8:30 The rise of AI on Qwoted 9:20 Whatever happened to human writing? 10:00The rise of pay-to-play on TV 12:05How to write a great pitch 13:50Journalists want to write a fun story 15:45How to build a great media list 18:00Talking to college students about AI 19:50Why journalists don't like AI 21:45Samiha's thought leadership philosophy This episode’s guest: • Samiha Fariha on LinkedIn • Golin Ketchum's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#338
August 19 · 31 min
Making Branded Podcasts That People Want to Listen to with Jen Moss
Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, the powerhouse agency behind podcasts for Amazon, Deloitte, Cirque du Soleil, and The Wharton School. Jen’s background spans journalism, radio, fiction, and theater—and she now helps brands tell meaningful stories that move audiences and shape perception. In this episode, Jen shares expert insights on creating compelling branded podcasts. Discover how to craft authentic stories, engage niche audiences, and leverage creative formats to elevate your brand through podcasting. Key Takeaways: - How brands can expand how they think about podcasts - Matching brand identity to podcast content - The incredible value of a branded podcast Episode Timeline: 2:45 Brands should be more authentic 3:25 Why are podcasts valuable for brand-building 4:55 What is the Cirque Du Soleil podcast about? 8:45 Matching a brand's identity and spirit to a conversation 10:00Why are most branded podcasts boring? 12:00What brands really need to ask themselves when starting a podcast 12:45Rejecting bad podcast ideas 15:30How to make a podcast about insurance 17:45How branded podcasting is like TV in the '50s 18:45Entrepreneurs who want to be entertainers 23:00How to market a branded podcast? 27:00Half of your podcast work should be in marketing This episode’s guest: • Jen Moss on LinkedIn • Email: Jen @Jarpodcasts.com • JAR Podcast Solutions Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#337
August 12 · 29 min
The Power of Specialization in PR with Sidecar PR's Sarah Cullen
Sarah Cullen is the founder of SideCar Public Relations, a nationally recognized full-service communications firm based in Denver. Founded in 2011, the firm works at the intersection of economic development, commercial real estate, and placemaking, offering in-house expertise in public relations, social media, stakeholder engagement, events, digital communications, and more. In this episode, Sarah shares insights on the power of specialization in commercial real estate PR, the importance of human connection in communication, and how the industry is evolving in good (and questionable) ways through AI. Key Takeaways: - The importance of specialization in PR - The downside of AI in PR - Crisis communication in commercial real estate Episode Timeline: 2:00Sarah is a cowgirl 4:10It's good to use a new part of the brain after work 5:00What's happening at SideCar these days? 7:45Making a permanent change in the community 9:15The importance of specialization in PR 10:30The problem with being a generalist PR firm 12:20SideCar speaks the same language as her clients 13:45What generalists don't know about commercial real estate? 15:33The importance of crisis communication in commercial real estate 17:45PR is becoming more holistic 19:30How AI is changing PR 22:20Tod's rage against the slop 24:40AI can devalue an agency's credibility 26:04Sarah's thought leadership philosophy This episode’s guest: • Sarah Cullen on LinkedIn • SideCar PR's website • SideCar PR on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#336
August 5 · 26 min
Strengthening Your Reputation Through Executive Visibility Campaigns with Julie Lilliston
Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR. Key Takeaways: - How Julie helped save the Treasury Department $450 million - The power of thought leadership campaigns - The current state of women in PR Episode Timeline: 2:28Winning the PRSA's Silver Anvil Award for a US Treasury campaign 3:22Convincing seniors to go direct deposit 5:28The impact of the direct deposit campaigns 7:23What's happening at Julie Lilliston Communications 9:00The power of thought leadership campaigns 10:10The campaigns are focused on media relations 12:00How to prepare executives for media engagement 15:10Components of a successful thought leadership campaign 20:15The state of women in PR and AI's impact This episode’s guest: • Julie Lilliston on LinkedIn • Julie Lilliston Communications on Instagram • Julie Lilliston's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#335
July 29 · 40 min
Rich Boerner Pt. 2: The Fall of 97.1 KLSX and Writing 'The Not-So Only Child'
Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In part two of our conversation with Rich, he discusses the backstory of how he wrote his best-selling memoir, "The Not-So Only Child. He also offers an insider's take on the demise of 97.1 KLSX, "The FM Talk Station," and how it reflects the short-sightedness of modern-day radio. Key Takeaways: - How Rich wrote "The Not-So Only Child" - The rise and fall of 97.1 KLSX: The FM Talk Station (FREE FM) - Deep chats with AI Episode Timeline: 2:35Reactions to Rich's best-seller "The Not-So Only Child" 5:31The importance of time in processing emotions 8:00Dealing with the realization that Rich was like his father 10:20 The healing power of storytelling 12:00The West LA writers group 14:00Rich's breakthrough in writing his memoir 17:40Turning "Not So Only Child" into an audiobook 19:00Rich's philosophical AI conversation 24:45Tod and Rich's time at 97.1 KLSX "The FM Talk Station" 26:11The rise and fall of KLSX 28:00What made KLSX so unique 31:25Why was 97.1 KLSX Los Angeles taken off the air? 33:16What happened when Howard Stern was replaced by Adam Carolla? This episode’s guest: • Rich Boerner's LinkTree • "The Not-So-Only Child: My True Story" on Amazon • Rich Boerner on LinkedIn • The Sandbox from Dump Truck Media Hosted on Acast. See acast.com/privacy for more information.
#334
July 22 · 35 min
Empowering Middle Schoolers Through Podcasting (and Eating Oprah's Soup) with Rich Boerner
Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In this episode, Rich shares how The Sandbox is teaching middle schoolers important communication skills and giving teachers new creative options for the classroom. He also recalls a wonderful story about having lunch with Oprah Winfrey and Gwyneth Paltrow. Key Takeaways: - Why podcasting is an incredible educational tool - How teachers are using podcasting in their classrooms - What it's like to eat Oprah Winfrey's barley soup Episode Timeline: 0:00 Introduction to Rich Boerner 3:00 The impact Rich had on Tod's Career 4:10 Coaching Gwyneth Paltrow to interview Oprah Winfrey 8:45 Eating lunch with Oprah 12:30Tod's dog hung out at Gwyneth Paltrow's house 13:22The Sandbox: Empowering middle schoolers through podcasting 16:00Learning how to podcast builds kids' confidence 17:00The private podcast network explained 19:50Building communication skills through podcasting 22:40Overcoming barriers in education 24:45The Sandbox gives teachers new options 26:45Kids use podcasting to get things off their chests 27:30Innovative uses of podcasting in education This episode’s guest: • Rich Boerner's LinkTree • Rich Boerner on LinkedIn • The Sandbox from Dump Truck Media Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#333
July 15 · 24 min
Creating Fresh and Compelling Manufacturing Narratives with Lauren Kwedar Cockerell
Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of "The Impatient Entrepreneur" podcast. She's a PR strategist who helps entrepreneurs and business leaders turn their expertise into credible, visible brands through thoughtful public relations and clear communication. She works with founders across industries to uncover the stories inside their businesses and turn them into meaningful visibility, thought leadership, and long-term trust. On this episode, she shares the art of storytelling in the manufacturing space, why PR is all about saving jobs, and the lessons she's learned as a podcast host. Key Takeaways: - Why PR's job is to help save jobs - The difference between marketing and PR - Translating tech for the layman Episode Timeline: 2:00Podcasters get bad pitches 2:50What's happening at Kwedar & Co. these days? 4:45How Kwedar & Co.is helping to save jobs 6:30How Lauren helps manufacturing companies create a clear message 7:45Using the "Thread" to find a company's core brand 8:45How Lauren explains ROI in PR 10:45The difference between marketing and PR 12:00PR creates invaluable third-party credibility 14:00Some companies want to keep their PR hush-hush 15:30Taking complex tech narratives and making them easy to understand 19:10The big lessons Lauren has learned hosting her podcast 20:40What's Lauren's thought leadership philosophy? This episode’s guest: • Lauren Kwedar Cockerell on LinkedIn • Kwedar & Co.'s free Internal Communications Assessment • Kwedar & Co's website • "The Impatient Entrepreneur" podcast on iTunes Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#332
July 8 · 25 min
The Art of Making a Story 'Pitchable' with Dorie Klissas
Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare. Key Takeaways: - Crafting pitchable stories - Crisis communication strategies in healthcare - Turning press officers into reporters Episode Timeline: 2:30How hard was the schedule at "The Today Show"? 3:18Dorie's proudest moments working on "The Today Show" 5:00Stem cell controversy 6:00How does a background in journalism help in PR? 7:00How to create a "pitchable" story? 9:25The story of the oyster-catching bird 11:45How to turn press officers into reporters 14:00The importance of well-organized reporting 15:40How to fact-check scientific press releases 17:45How to super-charge media relations during a crisis 19:30Dorie's COVID reporting 21:45Dorie's thought leadership philosophy This episode’s guest: • Dorie Klissas on LinkedIn • Email: Dorie@DorieKlissas.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#331
July 1 · 23 min
Maximizing Trust and Credibility Through Research-Driven Content with Becky Lawlor
Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority. Key Takeaways: - How original research builds credibility - Why does thought leadership fail? - Building trust in the AI era Episode Timeline: 1:25How did Becky get into research? 4:29The importance of fresh data in B2B marketing 6:08What's happening right now at Redpoint Insights? 9:50How do you turn data into an interesting story? 12:05The signals that build authority 14:30How do you build trust and credibility in the AI era? 17:00Public opinion on AI 17:40Why does most thought leadership fail? 19:00How to make effective thought leadership This episode’s guest: • Becky Lawlor on LinkedIn • Redpoint Insights Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#330
June 24 · 24 min
The Virtuous Cycle of Media Relations with David Barkoe
David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies. Key Takeaways: - How David worked with clients in God, sports, drugs, and education simultaneously - The Virtuous Cycle of Media Relations - Executive communication strategies Episode Timeline: 1:45David's first clients were a diverse group 4:15What was the through line to his diverse group of clients? 6:00What's happening these days at Carve Communications? 9:15What is the Virtuous Cycle of Media Relations? 11:30LinkedIn is a powerful tool for journalists 12:44LLM's love earned media in search results 15:40People search LLMs for used cars 16:45LinkedIn is vital for an executive communication strategy 20:00People who argue on LinkedIn 21:30David's thought leadership philosophy This episode’s guest: • David Barkoe on LinkedIn • Carve Communications Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#329
June 17 · 28 min
How Data-Driven Press Releases Can Lead to Top-Tier Placements with Vince Galloro
Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases. Episode Timeline: 1:40Vince's Transition from journalism to healthcare PR 4:00Vince's favorite stories that he's covered 6:15How journalism skills benefit PR strategies 8:25Overview of Sunrise Health Communications 11:50Common mistakes in healthcare PR messaging 13:15Why clients sometimes screw up their own messaging 14:25Tips on how to get earned media through press releases 17:25Vince's quarterly press releases 20:00Wall Street Journal hops on the story 22:05WeatherBug's fantastic press release 24:45Vince's thought leadership Philosophy Key Takeaways: - Why press releases with strong data and visuals get top-tier media coverage - Relationships with journalists are crucial for healthcare PR success - Why being a journalist is a big help in PR This episode’s guest: • Vince Galloro on LinkedIn • Sunrise Health Communications on LinkedIn • Sunrise Health Communications' website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#328
June 10 · 29 min
Building Credibility in the AI Era: Strategies for B2B Tech with Josh Inglis
Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search. Key Takeaways: - Building B2B credibility - The Trust Engine Framework - Crafting quality thought leadership Episode Timeline: 1:25Josh's journey from trading floors to PR 4:00The steps to finding your unique talents 4:45What's happening at Propllr? 5:50Understanding deep tech 7:24Two levels of B2B technology 8:00The Trust Engine Framework for building credibility 9:30Why is credibility so important in the AI era? 11:40Setting yourself apart in the world of AI 13:30The importance of Josh's long-form content team 16:35Why is community important when building credibility? 18:50How does Propllr maximize AI search 21:30How SEO changes will shift business dynamics 23:45Josh's thought leadership philosophy This episode’s guest: • Josh Inglis on LinkedIn • Email: Josh@Propllr.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#327
June 3 · 29 min
Making Complex Tech Easily Digestible for the Public with Matt Hurst
Matt Hurst is the Head of Global Corporate Communications at Quest Software. He’s a data-driven, results-oriented tech and AI communications professional who’s been described as "a triple threat" for leading work across external, internal, and executive communications. On this episode, Matt shares insights on communicating complex tech and AI concepts to the public and internal teams, his unique journey from sports writing to tech PR, and his appearance on "Wheel of Fortune." Key Takeaways: - Communicating complex tech and AI ideas - What it's like to be on "Wheel of Fortune" - Lessons learned at Amazon Episode Timeline: 1:25Matt's appearance on "Wheel of Fortune" 3:35How do you get on "Wheel of Fortune"? 5:40 What are the buzzers like? 7:00What's happening these days at Quest Software? 9:20The ramp-up in learning about AI 11:20How does Matt stay on top of developments in tech? 13:00 The joy of cooking 13:45How to make complex tech ideas digestible for the general public? 16:16Sports writing is more complex than it looks 19:15What were the biggest lessons Matt learned at Amazon/AWS 23:30The importance of being a humble learner 24:45Matt's thought leadership philosophy This episode’s guest: • Quest's website • Quest on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#326
May 27 · 28 min
The Sports Reporter's PR Advantage with Scott Braswell
Scott Braswell is a Public Relations Associate at Launchpad Creative. Launchpad partners with financial services firms on tailored marketing, branding, and social media initiatives, helping them launch into their next phase of exponential growth. Before entering the PR world in 2021, Scott spent 6-plus years in the broadcast media as a reporter and play-by-play announcer. In this episode, Scott shares his journey from sports journalism to PR, highlighting how broadcast skills translate into effective public relations strategies. Key Takeaways: - The transition from sports journalism to PR - How to build credibility - How to build great thought leadership Episode Timeline: 0:00Introduction to Scott and his background 2:25Scott's experience covering the Super Bowl 5:50Tod covered a Ringo Starr album release 7:20Scott's favorite play-by-play announcers 10:20How did Scott transition from journalism to PR? 11:55What's happening at Launch Pad these days? 13:15How do journalism skills translate to PR? 14:30Why you should never miss a deadline 16:35Scott's approach to pitches 21:30Scott's thought leadership philosophy 24:00Issues in private credit markets This episode’s guest: • Scott Braswell on LinkedIn • LaunchPad Creative Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#325
May 20 · 25 min
How to Stay Calm and On-Message in a Crisis with Chris Jones
Chris Jones is the Senior Vice President at Pierpont Communications. Chris partners with clients to craft strategic communications supporting major transactions, internal initiatives, and crisis management. With 25 years of experience and an engineering background. In this episode, Chris shares expert insights on crisis management, including FEMA-certified communication strategies, and the importance of message discipline. Key Takeaways: - Message discipline and trust in crisis - Developing crisis communication plans - FEMA crisis communications certification Episode Timeline: 1:45What's it like to be the calmest person in the room? 2:45What does it mean to be FEMA-certified in crisis communication? 5:30 The ins and outs of a FEMA command center 7:00How does being an engineer help with crisis communication? 8:20The importance of message discipline 9:45Do you understate or conflate the problem? 12:00 The biggest mistake you can make in a crisis 13:30Getting everyone on the same page in a crisis 16:30How to create a crisis preparedness plan 21:30The psychology of crisis communications This episode’s guest: • Chris Jones of Pierpont Communications Hosted on Acast. See acast.com/privacy for more information.
#324
May 13 · 23 min
Helping Brands Activate and Thrill in LA's Great Sports Decade with Ryan Bowling
Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills. Key Takeaways: - Strategies for on-the-ground activation during the 2028 Olympics - Building international partnerships and navigating cultural nuances - How to have a healthy and productive professional life with your spouse Episode Timeline: 0:40Introduction to Ryan Bowling 2:00Preparing international organizations for the Golden Decade of Los Angeles sports 3:00How Ryan delivers thrills 5:00How to find a brand's story 6:30 What do you want the audience to feel? 8:30International brands need to leverage this moment 9:15Why is F1 having a surge in popularity? 10:35Telling the amazing Paralympic stories 11:45Ryan's international team 14:40How will LA's major venues be involved at the Olympics? 16:00How to work with your spouse 19:46Ryan's thought leadership philosophy This episode’s guest: • Ryan Bowling on LinkedIn • Thrill Communications • Local Action Marketing Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
#323
May 6 · 24 min
Optimizing Your Brand for AI Search with Apurva Sarkar
Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment. Key Takeaways: - Strategies for brand visibility in AI search - The role of social media and user-generated content in AI visibility - AI search market share and trends Episode Timeline: 1:25The evolution of AI in search 2:50 What's happening at DKC Analytics these days? 4:00What are the most popular AI search engines? 5:00Tod was fooled by an AI hallucination 6:10DKC's AI Evolution search strategy 8:15The first steps in creating an AI strategy 9:15AI search loves Reddit 12:45AI is pulling from non-traditional sites 16:40Basic practices for AI search 18:05Does Google squash AI content? 21:20How do people get a free audit from DKC? This episode’s guest: • Apurva Sarkar on LinkedIn • DKC Analytics • For a free trial email: Apurva Sarkar@DKCNews.com Hosted on Acast. See acast.com/privacy for more information.

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