Episode 197: Always Faded on Lil Baby, Trippie Redd, and 10 Years Building in the Cannabis Game
Always Faded built his cannabis brand from Queens street corners to a Lil Baby collab that moved 200 units in one day. Here is how. Always Faded grew up in Woodside, Queens, started selling at 12 years old, and moved to Sacramento in 2012 with a plane ticket and a mission. Ten years later his brand has landed rapper collabs, moved serious volume without gimmick packaging, and survived everything the market has thrown at operators who refused to cut corners. This conversation goes deep into the Always Faded story: from running the Humboldt dep era with his New York crew, known throughout the county as the paper boys who showed up 10 deep and bought everything, to getting Connected Cannabis black bags in Sacramento during the Gelato 41 and Biscotti golden era, to pivoting south to LA and going back to ounce routes to rebuild from the ground up. JP and Always Faded also break down the Lil Baby Babyland collab from the first phone call to 200 units gone in a single day, reveal the Trippie Redd collab in the works for 2026, debate whether Toad Venom displaces candy as the next dominant market wave, and call out gimmick packaging as one of the biggest problems in the game right now. This is the Good PizzZa Podcast doing what it does: real access to operators who built something, told in their own words, with nothing cleaned up for a mainstream audience. Chapters below. Connect with Always Faded: Instagram: @alwaysfaded Follow Good PizzZa: Website: goodpizzza.com Instagram: @_goodpizzza_ | @goodpizzzapodcast Spotify: goodpizzza.com Apple Podcasts: goodpizzza.com CHAPTERS 00:00 Always Faded Cannabis Brand Intro 04:08 Old School New York Street Culture vs the Instagram Era 06:00 Queens Upbringing and Puerto Rican Family Roots 07:48 Selling Weed at 12 in Queens 09:47 Spofford, Rikers, and Staying Slick 14:33 The Decision to Leave New York for California 17:44 Landing in Sacramento and Running Humboldt Dep Farms 28:07 California Cannabis Regional History: SF Exotics, LA OGs, Humboldt 30:44 Meeting Doja Pak and the Connected Cannabis Black Bag Era 46:26 New York Market Explodes: The Za Era and Brand Scaling 51:05 The Always Faded Name Origin and Brand Founding 2014 to 2015 59:07 The Lil Baby Babyland Collab: 200 Units Gone in One Day 1:08:51 Trippie Redd Collab 2026 Announcement and Candy Drop Strategy 1:12:00 Toad Venom: Best Batches, Trusted Camps, and Who to Watch 1:19:44 Five-Year Vision: Clothing Line and Raising the Bar 1:22:01 Why Gimmick Packaging Is the Biggest Problem in Cannabis Right Now 1:23:56 Top 3 Strains: Sour Diesel, Biscotti Era, and Toad Venom 1:36:27 Dream Cypher: Big Pun and Jeff Bezos 1:43:47 Advice for the Youth: Do Good Business, Keep Your Face Clean 1:45:23 The Hardest Thing He Ever Overcame 1:46:36 Advice to His Younger Self: Trust Less, Wall Up 1:48:22 Where to Find Always Faded and What Is Coming Next LINKS Connect with the guest: Instagram: @alwaysfaded Spotify: Good PizzZa Podcast | Apple Podcasts: Good PizzZa Podcast Follow Good PizzZa: goodpizzza.com | Instagram @goodpizzza and @goodpizzzapodcast #goodpizzza #alwaysfaded #podcast Y’all know what time it is… Roll ’em fat, torch your rigs, pack your bongs, bag up some work, water your plants — do what you gotta do… because we’re about to take this journey with Faded! ✌🏼❤️🍕 JP ⸻ 🔥 Big up my sponsors! @dr.dabber @buckmountaincannabis @cadre.verde @bambinas.sac @OCBofficial @grovebags Please help our brother Jade with Buck Mountain fight his battle against cancer! Anything helps. Much love! https://gofund.me/e27f086a1 💸 Get a DISCOUNT at: www.grovebags.com PROMO CODE: GOODPIZZZA 🌿 Grab a Flower Mill with the Good PizzZa discount: https://www.flowermillusa.com/discount/GOODPIZZZA?ref=GOODPIZZZA Promo Code: GOODPIZZZA Support the show Shop Merch: goodpizzza.com Instagram: @_goodpizzza_ Instagram: @goodpizzzapodcast Show some love: patreon.com/goodpizzza