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Good Content with Shannon McKinstrie

Multiply Your Views by Adding These Five Things to Your Hooks

May 5 · 19 min · Episode 112 · 13.8 MB
0:00-19:02

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This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I reflect on how my lifelong love for documenting memories and making people feel seen has come full circle, and I hope it reminds us all that your unique stories matter in business and online marketing. This week I want to focus on your hooks, so I’m sharing actionable content tips that I want you to start using right away, because these five simple things have helped my clients 10x the views on their content. 


In this episode we’ll be covering:

  • The five easy tweaks to personalize your hooks and make them uniquely yours so they stand out.
  • How to use identifiers in your content to attract the right audience.
  • Using something recognizable that the audience can attach to, this could be as simple as particular as a location or product.
  • Be more descriptive in your hook by getting specific, this helps your content get in front of the right people.
  • Share something relevant by using what’s happening right now, this could be an upcoming event or holiday, but lean on what’s trending right now.
  • Make your content feel personal using the words “I and my” this builds trust and it helps people feel seen. 


Recommended episodes:

  • Episode 19: Convert Viewers to Followers with the “That’s Me” Reel
  • Episode 40: Build More Connections with Everyday Moments
  • Episode 70: Instagram Growth Hacks That Actually Work and Give Your Account Personality
  • Episode 85: Start Thinking Like a Marketer So People See Themselves in Your Content
  • Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content 
  • Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
  • Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You



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