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Good Content with Shannon McKinstrie

Identity Maxxing Will Help You Find Your Ideal Audience

June 16 · 12 min · Episode 118 · 9.1 MB
0:00-12:30

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Identity maxxing is taking over Instagram right now and I’m here for it. We are getting thrown so much content these days, that you need something to help you stand out from everyone else. Because we don’t want to simply blend in, we want to create content that resonates and connects with our audience. This looks like sharing pieces of you (aka your identity) that other people can connect with so they see themselves and stop, thinking “wait, that’s me!” If you’re struggling with low views or you just want to stop the scroll, I have tons of examples (linked below!) to help you start owning your identity on Instagram.


In this episode we’ll be covering:

  • What is “identity maxxing" and how to start using it when you create content for Instagram.
  • How identity influences connections online and in person, and how our identity goes beyond simple demographics.
  • Discussing identity based content hooks to call out our audience and increase engagement.
  • How the Instagram algorithm serves content based on your specific identity and tastes. 
  • Multiple content examples and POV ideas for identity maxxing your posts.


Featured content in this episode:


Recommended episodes:

  • Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
  • Episode 110: Become More Memorable When You Stop Overthinking and Start Repeating
  • Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You
  • Episode 117: How to Start Making Money Without Fancy Funnels



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