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GAP, Coach, and Marc Jacobs Beauty all flatlined — and now they're back and thriving. This week we break down what a real brand comeback actually takes.
This week we're breaking down three of the biggest brand comebacks happening right now — how gap went from worst rebrand ever to the met gala, why coach intentionally shrank itself to survive, and the marc jacobs beauty relaunch that sold out in days. nostalgia is part of it, but the real story is in the financial decisions, creative direction, and cultural timing that separate a true comeback from a one-off tiktok moment. New episodes every Thursday. Follow us @glowjobpodcast--------
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GlowJob is the beauty, business & culture podcast that makes you hotter and smarter. Hosted by best friends Julia Bellary and Sasa Li, GlowJob covers the internet trends, celebrity news, brand drama, and cultural moments shaping how we live, spend, and think — from viral TikTok controversies and influencer culture to billion-dollar business moves and the conversations everyone's having right now. Funny, data-driven, and unapologetically candid, Julia and Sasa break it all down twice a week — a Monday culture debrief and Thursday deep dives you didn't know you needed.
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- 0:00why dead brands are suddenly thriving
- 2:42gap: from $13B empire to oblivion
- 6:45the worst logo rebrand of all time
- 8:50richard dixon, zac posen & the gap turnaround
- 11:30gap’s numbers: real comeback or marketing run?
- 13:57coach: america’s original luxury bag
- 16:40how outlet stores almost killed coach
- 18:55shrinking the brand to save it
- 20:15the tabby bag & winning gen z
- 23:20marc jacobs beauty: the cult favorite era
- 26:45fenty launches and everything changes
- 28:00the quiet shutdown & internet mourning
- 29:00the coty deal & 2026 relaunch
- 31:30new packaging, reformulations & the coconut primer drama
- 35:00which comeback do you believe in?