Fruitbox

Fruitnet

Talking fresh fruits and vegetables with Fruitnet's Chris White.

Hosted on Acast. See acast.com/privacy for more information.

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#118
May 8 · 29 min
Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
In the latest episode of Fruitbox, Chris White speaks to Kurt Ratschiller and Benjamin Laimer of ViP Val Venosta. Golden Delicious remains a key variety for ViP, one of the largest growers and marketers of apples in Europe. The growers' association based in the Vinschgau valley in Italy's South Tyrol is now segmenting the variety. It's bringing stronger sales on their home market as well as in export markets such as Spain. And the strategy has many wider lessons, and not only for others in the apple sector. Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com Produced by Fruitnet Media International, Fruitbox part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.
#117
January 20 · 33 min
Hein Deprez, Greenyard
In the latest episode of Fruitnet's conversation series Fruitbox, Chris White speaks to Hein Deprez, founder and executive director of Greenyard, one of the world's biggest fresh produce suppliers. Deprez recently took the company he started more than 40 years ago back into private ownership, completing a full takeover and privatisation with the help of investor Solum Partners. Now, as he prepares to help shape the next chapter in its history, he explains why it made sense for the group to leave the stock exchange and what this means for its customers and growers. He also talks about the need to champion healthy eating – with fresh fruit and vegetables at its core – in order to fix a food system he describes as "broken". And he shares his views on the need for better institutional support for the fruit and vegetable business, especially when it comes to things like the regulation of packaging. Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com Produced by Fruitnet Media International, Fruitbox part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.
#116
Sep 4, 2025 · 31 min
Mark Landini, Landini Associates
In the latest episode of Fruitnet's conversation series Fruitbox, Chris White is joined once again by Mark Landini, founder and creative director of Landini Associates, the Sydney-based retail and brand consultancy. Four years after his first appearance during the pandemic, Mark returns to discuss why supermarkets must reinvent themselves to survive. He argues that while independents are agile and able to curate unique food experiences, big chains remain weighed down by logistics and systems that limit innovation. From his work with Aldi and Esselunga in Italy, Mark shares how smart design can reconnect customers with food, emphasise storytelling, and even make supermarket shopping a more enjoyable and meaningful experience. He explains his concept of 'reinventing normal' – starting from a new point of reference rather than simply iterating old models. With examples ranging from local grocers to Italian retail pioneers, Mark makes the case for supermarkets to rediscover their passion for food, human contact, and curation – or risk becoming irrelevant in the age of home delivery. Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. Fruitbox is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to Fruitbox for exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com Fruitbox is part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.
#115
Aug 11, 2025 · 22 min
Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
The latest episode of Fruitnet's conversation series Fruitbox was recorded live at Prognosfruit 2025 in Angers, France, where Philippe Binard and Daniel Sauvaitre of the World Apple & Pear Association oversaw the delivery of this year's annual European apple and pear production forecasts. Chris White speaks to Philippe and Daniel about their expectations for the coming season, as well as some big challenges in terms of EU regulations, international trade tariffs, and struggling consumer demand. Listen in for expert insight into the global fruit market, marketing strategies around consumer health, and the need to limit growers' exposure to rising input costs. FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
#114
Jun 10, 2025 · 25 min
Wyard Stomp, Driscoll's of EMEA
In the latest episode of Fruitnet's conversation series Fruitbox, Wyard Stomp, managing director of Driscoll's EMEA, discusses growth and opportunities in the berry category, and emphasises the importance of focusing on consumer experience rather than simply supply chain practicalities. Listen in for expert insight into the this market leader's berry value chains, its strategy around premium varieties, and its efforts to expand consumption in new and emerging markets. FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
#113
Feb 21, 2025 · 15 min
Franka Rodriguez, Aldi South Group
Two years on from the launch of Aldi South Group’s responsible sourcing strategy, Franka Rodriguez, director of global sourcing, talks to Chris White about the extension of their ethical sourcing model into avocados. And she reveals that more categories such as mangoes, citrus, melons, and grapes are next in line for the food retailer. FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
#112
Dec 18, 2024 · 18 min
Daniel Sauvaitre, Interfel
Daniel Sauvaitre, president of France's main fresh produce trade association Interfel, talks to Chris White about the looming prospect of disruption to international trade in the New Year. President Trump is about to take office in the USA and promises to use tariffs as the blunt instrument of future policy negotiation. What is the likely impact on our sector? And what of the political impasse in France? What effect will it have on the European Union? FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
#111
Dec 10, 2024 · 19 min
Duncan Jones, Sinclair
Duncan Jones of Sinclair talks to Chris White about how the development of a new compostable label opens up new opportunities for more effective marketing of fresh fruits and vegetables. FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
#110
Aug 28, 2024 · 29 min
Gary Marshall, New Covent Garden Market
Gary Marshall of New Covent Garden Market talks to Chris White about the London wholesale market's 350 year history - in 2024 it is celebrating 50 years at its current site next to the River Thames - and an upsurge in business as the market shifts its focus to higher quality and better service to a new, more demanding series of customers. FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
#109
Aug 7, 2024 · 29 min
Stephan Weist, Rewe Group Buying
Stephan Weist of Rewe Group Buying GmbH talks to Chris White about how Germany's leading supermarket chain has made a very big move into regional and local sourcing over recent years. Is it a model for other parts of Europe too? FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
#108
Jul 12, 2024 · 25 min
Carlo Magni & Louise Beard, Forward Insight
Carlo Magni and Louise Beard of Forward Insight talk to Chris White about how best to match future consumer preferences with fresh fruits and vegetables they want to eat. It's already working in kiwifruit, apples, and much more. Does this marriage of market knowledge and consumer insight with long-term strategic planning and investment into new branded products offer a new way forward for our sector? FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
Jun 20, 2024 · 19 min
107 · David Kat, Neolithics
David Kat of Neolithics talks to Chris White about how post-harvest technology is being transformed by AI and other new technologies and why they're likely to have a big impact on the way in which we market fresh fruits and vegetables in future. FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
Jun 10, 2024 · 19 min
106 · Desmond Jas, Olympic Fruit
Desmond Jas of Olympic Fruit talks to Chris White about how the Netherlands-based specialist importer of table grapes and citrus is focusing its business strategy in a new way. Nowadays, it's not so much about securing volume growth each and every season, the focus is on how to achieve repeat purchases at retail point of sale by making a new alliance between the grower, the supermarket, and the service provider. It seems obvious, but it feels pretty different... FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
May 2, 2024 · 13 min
105 · Dan Lepard, Food Writer
Dan Lepard, the London-based food writer, talks to Chris White about his work in East Asia to revive a local citrus variety called Nanzhuang Citrus Taiwanica. Its specific uses in processing for citrus preserves as well as the fragrance and pharmaceutical sectors could offer similar opportunities to citrus growers elsewhere in the world. FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
Apr 9, 2024 · 22 min
104 · Chris Mack, Fresca Group
Chris Mack of Fresca Group talks to Chris White about the changes undergone by a family business over four generations: for much of its 150 years, the Mack family were fresh produce importers, today Fresca is one of the largest suppliers of home-grown salads in the UK. FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
Mar 7, 2024 · 15 min
103 · George Lobisser, Ripe Locker
George Lobisser of Ripe Locker talks to Chris White about how post-harvest technology solutions can really make a difference to marketers of high-value crops around the world. They allow for greater flexibility in the supply chain and are better guarantors of quality for end consumers. FRUITBOX is now essential listening for everyone in the fresh produce business. It is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years. Every episode of FRUITBOX attracts a large global audience. It tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International. To tell your story on FRUITBOX, email chris@fruitnet.com To sponsor FRUITBOX, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
Feb 26, 2024 · 27 min
102 · Helge Sparsoe, Fyffes
Helge Sparsoe, the chief executive officer of Fyffes, talks to Chris White about about how he plans to become a disruptor in the banana business with a new consumer brand called Trudi's. But does the new brand spell the end of the Fyffes name that's been part of the fresh fruit and vegetable business for more than 100 years? Fruitbox is essential listening for everyone in the fresh produce business. It is presented by Fruitnet's Chris White who has been reporting on the global fresh produce business for more than 35 years. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
Feb 3, 2024 · 16 min
101 · Alex Garcia-Devis, GlobalGAP
Water is in the headlines, Chris White asks Alex Garcia-Devis of GlobalGAP about the huge challenge of water availability. What does this mean for the fresh fruit and vegetable business? And what are some of the new ways to manage our way through this crisis? Fruitbox is essential listening for everyone in the fresh produce business. It is presented by Fruitnet's Chris White who has been reporting on the global fresh produce business for more than 35 years. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
Jan 30, 2024 · 26 min
100 · Franka Rodriguez and Michael Fellner, Aldi South Group
In this special episode of Frutibox, Franka Rodriguez and Michael Fellner of the Aldi South Group talk to Chris White about how the retailer is making some big changes to how they procure pineapples. And, having already started the process with bananas too, they reveal that they’re going to extend the strategy to other tropical fruits. Fruitbox is essential listening for everyone in the fresh produce business. It is presented by Fruitnet's Chris White who has been reporting on the global fresh produce business for more than 35 years. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.
Jan 18, 2024 · 20 min
99 · Christelle Bertin, Blue Whale
Fresh produce businesses face some huge environmental challenges. Christelle Bertin of Blue Whale tells Chris White how France's number one apple and pear supplier has formed a supply chain consortium to confront these challenges and convert them into a marketing opportunity. Fruitbox is essential listening for everyone in the fresh produce business. It is presented by Fruitnet's Chris White who has been reporting on the global fresh produce business for 35 years. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com Hosted on Acast. See acast.com/privacy for more information.

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