BusinessEntrepreneurship

Forward One Podcast

Paul Morris & Josh Spitzen

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time.

Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights.

If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.

Stay ahead. Stay Forward.

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31 episodes
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Avg 56 min
English

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Thursday · 29 min
$130M+ in Sales: Derek Smith’s Real Estate Strategies
A telecom store manager from Texas got his real estate license in 2018. In 2025, he closed just under $50M, and he has sold more than $130M in his career. On this episode of the Forward One podcast, hosts Paul Morris and Josh sit down with LA agent Derek Smith to break down how he did it. In this episode, he shares his real strategies for getting and closing millions in deals. Timestamps 0:00 Welcome 0:15 How Derek got into real estate 1:20 Reality TV vs. the real work 2:36 $50M in 2025, $130M career 4:08 How he got business as a new agent 4:55 "Follow the money" 6:35 How to stand out with investors 8:32 The cold-call script (live role-play) 11:09 Building trust and the Brentwood deal 12:17 Forcing your way into top neighborhoods 12:58 Niche vs. jack of all trades 16:28 Why new agents should start in a niche 17:37 Branding and negotiation 18:42 Staying accountable without a boss 19:19 Weekly goals: five offers, one or two escrows 21:24 What he does when he misses the week 23:15 Finding inventory through other agents 26:07 The sticky-note accountability idea 28:03 Rapid-fire round
October 22 · 30 min
Social Media Strategies to Sell Homes with Lynette Marble
Lynette Marble joins the Forward One podcast to break down the real estate social media strategies she uses to turn TikTok views into new clients and sold homes. From music and editing tools to her 80/20 content formula, she shares the tested tactics that drive sales and build relationships. But her strategy doesn’t end when she puts her phone down. It ties directly into her face-to-face relationships in Ventura County.00:00 Welcome to Forward One with Lynette Marble 00:11 Her real estate journey: starting from ground zero 01:24 Life events that drive buying and selling 02:28 Why real estate is a relationship business, not "churn and burn" 03:32 Two lead-gen models: high-volume vs. relational 04:59 Ventura County roots and community trust 05:33 Turning relationships into business: authenticity and volunteering 06:53 Starting on social media as a new agent 07:44 Targeting first-time home buyers on TikTok 08:37 The 80/20 content formula 09:14 What is a TikTok duet? 10:15 How much business comes from social media (it took 3 years) 10:58 Tracking analytics to see what works 11:35 Social proof vs. lead generation 12:46 Why 99% of buyers use online tools 14:09 Educating viewers vs. "just listed, just sold" posts 15:29 Meeting your audience where they are 16:06 The "How Did We Do It?" series 16:54 The most affordable one-bedroom in Ventura County post 17:59 Editing tools: CapCut and Canva 19:54 Instagram vs. TikTok vs. Facebook: every platform is a language 21:36 Learning new platforms with YouTube 22:21 Running ads from TikTok content 22:50 Why social media skills win over any client 24:05 Filming listings and timing music to video 25:05 Offering to film other agents' home tours 25:52 TikTok affiliate program 26:43 Why she won't sell to her audience 27:35 The next two years: consistency and phone calls 28:04 Marketing-enhanced prospecting 28:29 Her open house system 29:32 Final thoughts
October 15 · 1 hr 6 min
The Price of Luxury with Gary Gold
How do you price a home when there’s nothing to compare it to? Gary Gold has the answer, and he’s sharing his system. Gold is the legendary agent behind the Playboy Mansion sale, the first home in Los Angeles to sell for $100 million, as well as the $150 million Chartwell Estate and the Hearst Estate. In this episode, he joins Paul Morris and Josh Spitzen to explain how he prices the most unusual homes on the market. It starts with doing away with the term “comps” and rethinking what a premier blue chip property brings to the table. Connect with Gary Gold https://soldbygold.net/ https://www.instagram.com/soldbygold/ Timestamps 00:00 Meet Gary Gold: from Hilton & Hyland to record-setting sales 04:55 The challenge of pricing a home with no comparables 07:15 Why Gary banned the word “comps” 11:50 Why “How’s the market?” is a meaningless question 16:35 The two-part answer to pricing luxury 21:50 Creating urgency without faking it 26:00 Pricing 5% high vs. 5% low 31:10 Gary’s AI-assisted valuation system 34:10 Quantifiable value vs. the “it factor” 40:20 The seller who wanted $26 million 43:30 When listings become billboards 48:40 The off-market offer that raised a tough question 51:50 The buyer who walked away from the house they wanted 55:50 The real purpose of the price of luxury 1:00:50 The restaurant waiter analogy 1:02:40 Finding the buyer for a $15 million Malibu listing
October 8 · 39 min
James Harris: School Dropout to Over $6B Real Estate Sold
Welcome to the Forward One Podcast! James Harris shares his incredible journey in real estate with Josh Spitzen and guest host Joey Sacavitch, starting from his early days in London to becoming a top agent in LA. He emphasizes the importance of building trust and relationships in this competitive industry. With a passion for helping clients, James believes that every interaction is an opportunity to create lasting connections. He discusses the challenges he faced in the beginning, including door knocking for hours without immediate success, but how perseverance led to significant breakthroughs. His story is a testament to the power of hard work, dedication, and a positive mindset. James also highlights the importance of treating every client like family and the value of nurturing those relationships over time. If you're looking to thrive in real estate, his insights are invaluable! Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Connect with James Harris Instagram: https://www.instagram.com/jamesbondst LinkedIn: https://www.linkedin.com/in/jamesbondst https://www.breezy.com/ https://carolwoodre.com/agent/james-harris Presented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/ Timestamps 00:00:01 - James’s Start in Real Estate 00:02:03 - Moving to LA and Going All In 00:04:42 - How One Lease Led to a Million-Dollar Deal 00:08:59 - Earning and Keeping Clients’ Trust 00:12:09 - Growth, Service, and a Relationship-Driven Business 00:15:08 - Thriving in a Skill-Based Market 00:15:46 - Healthy Competition and Learning from Success 00:19:52 - How the Team Stays Accountable 00:23:42 - Hiring for Hunger and Keeping Real Estate Simple 00:26:14 - Why James Built Breezy AI 00:29:13 - Breezy’s Growth and UnderBuilt in Action 00:30:27 - How UnderBuilt Helps Agents Spot Opportunities 00:32:56 - Finding Opportunity in a Difficult Market 00:35:49 - Why Positivity Matters in Real Estate 00:36:43 - Fire Round: Balance, Family, and Trust
October 1 · 43 min
The Smartest Man in Real Estate: Part 2
Welcome back to a conversation so full of real estate wisdom, it had to be in two parts! JJ Wallack is not just a guest; he’s a real estate guru with years of experience and a wealth of knowledge. From understanding the market dynamics to mastering the language of real estate, JJ shares invaluable insights that can make or break a deal. We discuss the importance of knowing the absorption rate, average days on market, and how to effectively represent both buyers and sellers. JJ emphasizes the need for agents to be proactive, especially when it comes to financing and insurance, which can often be the hurdles in closing a deal. He also shares personal stories that highlight the significance of building rapport with clients and understanding their needs. If you’re in the real estate business or looking to buy or sell a property, this episode is packed with tips that can elevate your game. Tune in and learn how to navigate the complexities of real estate with confidence and expertise! Connect with Forward One Podcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Connect with J.J. Wallack Instagram: https://instagram.com/jjwallack https://jjwallack.com Presented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/ 00:00:01 - Introduction and Meet JJ 00:00:48 - Know the Market and How Buyers Qualify 00:03:52 - Anticipate Financing and Insurance Hurdles 00:08:46 - What Makes a Successful Agent 00:10:40 - A Mindset Lesson That Changed an Agent’s Life 00:15:33 - Follow the Playbook, Then Find Your Strengths 00:19:06 - Prepare for a Listing Presentation 00:21:18 - Market a Listing and Create Buyer Urgency 00:26:09 - Present the Home at Its Best 00:28:43 - Working With Non-Exclusive Buyers 00:31:18 - Compete for Listings Through Agent Relationships 00:34:44 - Tell the Seller’s Story in Their Own Words 00:37:44 - Make Negotiation Part of the Listing Presentation 00:41:34 - Personal Reflections and Closing Questions
September 24 · 44 min
The Smartest Man in Real Estate: Part 1
Welcome to the Forward One Podcast! For Part 1 of this masterclass conversation, Paul and Josh had the pleasure of chatting with J.J. Wallack, whom they consider the smartest man in real estate. With years of experience and a wealth of knowledge, J.J. shares his journey from tech to real estate and the lessons he's learned along the way. He emphasizes the importance of relationships in this business and how they can lead to success. J.J. also discusses the common pitfalls new agents face and why consistency is key too thriving in real estate. Whether you're a seasoned pro or just starting out, J.J.’s expertise will inspire you to take your career to the next level. Don't miss out on this opportunity to learn from one of the best in the industry! Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Connect with J.J. Wallack Instagram: https://instagram.com/jjwallack https://jjwallack.com Presented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/ Timestamps 00:00:13 - J.J’s Background and Shift to Real Estate 00:03:55 - Entering Beverly Hills Real Estate Market 00:05:14 - Importance of Relationships in Real Estate 00:07:23 - Knowledge and Application in Real Estate 00:11:04 - Lead Generation Strategies 00:15:55 - Overcoming Objections and Building Confidence 00:22:31 - Team Dynamics and Asking for Business 00:23:11 - Market Knowledge and Listing Presentations 00:31:14 - Market Variability and Micro Markets 00:35:18 - Importance of Mentoring and Coaching in Real Estate 00:40:24 - Consistency and Success in Real Estate 00:43:05 - Educator's Heart in Coaching and Teaching
September 17 · 54 min
Body Language and Sales Psychology as Deal Generators
Welcome to the Forward One Podcast! This week, Paul Morris and Josh Spitzen welcome the incredible story and real estate know-how of Kevin DaSilva. Kevin shares his unique journey into real estate, which began over 12 years ago when a friend's encouragement led him away from a career in accounting. From door knocking to mastering cold calling, Kevin reveals the strategies that helped him become a local expert in his market. He emphasizes the importance of focusing on a smaller area to build credibility and gain traction, a lesson he learned the hard way. If you're looking to elevate your real estate game or simply want to learn from someone who has navigated the ups and downs of the industry, this episode is packed with actionable advice and inspiration. Tune in to discover how you can unlock your potential in real estate and avoid common pitfalls. Don't miss out on Kevin's wealth of knowledge and experience! Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Connect with Kevin DaSilva Instagram: https://www.instagram.com/kevindasilvagroup https://www.kevindasilvagroup.com/ Presented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/ Timestamps 00:00:01 - Meet Kevin DaSilva and His Path into Real Estate 00:02:28 - Starting Small and Dominating a Local Farm 00:05:37 - Modern Prospecting and the Door-Knocking Script 00:10:11 - Ice Cream Open Houses That Generate Clients 00:11:21 - Intentional Language, NLP, and Sales Psychology 00:12:58 - The Body Language Behind Effective Door Knocking 00:15:28 - Equity Reports as a Lead-Generation Pillar 00:18:46 - The Equity Report Texting Script 00:24:20 - Turning Equity Reports into Listings 00:28:03 - The CRM and Technology Stack 00:30:27 - HomeBot, Fellow, and Home Valuation Landing Pages 00:39:17 - Preparing Accurate, Hyperlocal Equity Reports 00:42:08 - Golden Questions That Reveal Seller Motivation 00:44:41 - Why Automated Valuations Miss Critical Nuances 00:48:07 - Micro Market Reports as a Low-Friction Touchpoint 00:51:53 - Kevin's Accomplishments, Values, and Inspirations
September 10 · 1 hr 4 min
Realtor Collaboration, Client Authenticity, and Other Non-Negotiables for Leslie Romenesko
Paul and Josh welcome a dear friend and dynamite realtor, Leslie Romenesko. Leslie shares her inspiring journey from a childhood spent in her father's appraisal office to becoming a top-producing real estate agent in Los Angeles. She emphasizes the importance of building strong relationships with clients and fellow agents, and how treating others with kindness can lead to success in the industry. Leslie also discusses her unique approach to client interactions, focusing on understanding their needs and providing tailored solutions. With a mix of personal anecdotes and professional insights, this episode is packed with valuable lessons for anyone looking to thrive in real estate. #realestate #podcast #success #networking #inspiration #realestatepodcast Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Connect with Leslie Romenesko Instagram: https://www.instagram.com/leslielahomes/ Presented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/ Timestamps 00:00:05 - Meet Leslie Romenesko 00:00:54 - Why Realtor Relationships Matter 00:05:00 - From Film School to Los Angeles Real Estate 00:07:50 - The First Deal and Building a Business 00:11:11 - Preparation, Persistence, and Believing in Yourself 00:20:51 - Measuring Success and Setting Goals 00:25:02 - A Quality-Over-Quantity Business Model 00:26:04 - Building the Right Support Team 00:31:43 - Building a Client Base From Zero 00:42:01 - Turning Open Houses Into Opportunities 00:42:55 - The Best CRM Is the One You Use 00:46:36 - Authentic Follow-Up Without Rigid Scripts 00:51:56 - Taking Action, Getting Feedback, and Adapting 00:55:15 - A Client-Centered Listing Presentation 00:58:19 - Listen More and Keep Meetings Short 01:02:14 - Personal Values, Happiness, and Family 01:03:32 - Courage, Community, and Let's Go
August 31 · 46 min
From Dog Walker to $600 Million in Sales
An enlightening conversation with Neyshia Go, a remarkable real estate leader who has built an impressive career from the ground up. Neyshia shares her story of how she landed her first job in real estate, the challenges she faced, and the strategies she employed to close over 200 real estate deals. Neyshia shares valuable insights on working with developers, understanding market trends, and creating a bespoke marketing strategy for each property. Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Connect with Neyshia Go Instagram: https://www.instagram.com/neyshiago https://neyshiago.com/ Presented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/ Timestamps 00:00:01 - Introduction and Neyshia’s Path into Real Estate 00:03:41 - Building a Business from Scratch 00:06:56 - Why Development Became the Goal 00:10:04 - Creating Lasting Value for Developers 00:11:37 - How to Define and Underwrite a Developer's Buy Box 00:15:07 - Back-of-the-Napkin Deal Analysis 00:20:58 - Why Environment and Proximity Matter 00:23:45 - Turning Proximity into Early Listings 00:25:50 - Pairing New-Agent Hustle with Experience 00:29:34 - Leaving a Long-Term Partnership 00:30:30 - Choosing Sotheby's and Building a Boutique Team 00:32:34 - Maintaining Standards Through Compensation and Training 00:36:14 - Small-Team Production and Quality Over Quantity 00:38:36 - Investing in Leverage and Valuing Your Time 00:39:53 - Bespoke Marketing for Every Luxury Listing 00:44:11 - Personal Reflections and Rapid-Fire Questions
August 24 · 18 min
Should Your Buyers Wait for Rates to Drop? Paul Morris Has the Answer!
Paul Morris has the question your buyers are thinking: Should we wait for rates to come down? Right now, rates are at a one-year high, and the Fed is likely to raise them again soon. As an agent, it’s crucial to be informed and provide your clients with the right answers. In this episode of the Forward One podcast, Paul breaks down the numbers you can't afford to miss, including the current 30-year fixed rate and the median home price. With pending sales down 5.4%, buyers are hesitating, and it’s essential to understand why. Paul shares insights on how to approach clients who are considering waiting for lower rates and why that might not be the best strategy. Instead of competing on predictions, focus on the facts and simple math to show your value as an agent. Paul also discusses the importance of knowing your local market numbers, which can set you apart from the competition. By pulling key metrics like active inventory and median days on market, you can provide your clients with the most relevant information. Remember, the house is the decision, and the rate is just a condition. If you’re ready to elevate your real estate game, tune in and learn how to master your market. Connect with Forward One Podcast YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris Presented by Forward One Real Estate Instagram: https://www.instagram.com/forwardonerealestate https://forwardone.com/ Timestamps 00:00:00 - The Rates Question Every Buyer Is Asking 00:00:59 - The Three Numbers Driving the Market 00:02:20 - The Fed’s Decision and What Comes Next 00:04:01 - Payment Math: Should Buyers Wait or Move Now? 00:06:07 - Four Local MLS Numbers Agents Should Track 00:09:32 - How to Advise Buyers Who Want to Wait 00:11:30 - Why Record Prices Aren’t Producing Seller Offers 00:13:11 - Pricing and Financing Strategies for Sellers 00:15:48 - Weekly Homework: Know Your Local Numbers 00:17:13 - Disclaimer and Closing
August 17 · 59 min
From Government Agent to Real Estate Giant: Joseph Trujillo Explains His Tools for Agent Success
Welcome to the Forward One podcast! Host Paul Mark Morris, along with co-host Josh Spitzen, welcome their incredible guest Joseph Trujillo. Joseph spent 25 years in government service before making a bold leap into the real estate world. He started his career with a unique perspective, having sold his own home and realizing he could do it better than the agents he encountered. In just a few short years, he skyrocketed to success, selling 40 homes in his first year while still working full-time as a special agent. Joseph's story is a testament to the power of determination and the importance of leveraging your network. He emphasizes the significance of visibility and consistency in marketing, especially through social media. Joseph's innovative approach to real estate, including his use of technology and media, has set him apart in a competitive market. If you're looking to break into real estate or elevate your current business, Joseph's journey and strategies will inspire you to take action and achieve your goals. Tune in to learn how you can replicate his success and make your mark in the real estate industry! Connect with Forward One YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris https://forwardone.com/ Guest https://therealjosephtrujillo.com/ Instagram: https://www.instagram.com/therealjosephtrujillo Timestamps 00:00:01 - From Special Agent to Real Estate Entrepreneur 00:02:42 - How Joseph Sold 40 Homes in His First Year 00:11:34 - Adapting Branding and SEO for the AI Era 00:19:32 - Scaling to 100 Deals with a Lean Team 00:23:23 - First Contact, Warm Handoffs, and Communication 00:30:37 - Using Market Data to Maximize Lead Conversion 00:35:13 - Scaling from Government Service to 1,500 Agents 00:42:04 - Returning to Sales to Build a New Model 00:45:36 - Creating New Development Opportunities Through YouTube 00:49:14 - How LA Style Magazine Became a Real Estate Asset 00:57:18 - Fire Round: Faith, Family, and Integrity
August 10 · 42 min
NIGHTMARE SCENARIO: The End of Affordable Housing? Survival Tips for Agents!
Paul Mark Morris opens the Forward One podcast with a “waiting market” thesis as national median home prices hit a record $440,600 while pending home sales fell 5.4% in June across all regions. He reviews key data: existing sales running near 4 million annually, inventory at 1.56 million (4.6 months’ supply), first-time buyers at 33%, and the 30-year fixed rate at 6.58% (second weekly increase), with daily quotes briefly touching 6.85%. He explains how war-related oil spikes and inflation pressures are moving the 10-year Treasury and mortgage rates, and previews a Fed meeting where a hike is a live possibility. He frames the market as a standoff, not a crash, offers rate/payment examples, urges agents to use local MLS metrics, and provides three client conversation frameworks for buyers, sellers, and crash fears, noting low distressed sales and only 2% of mortgaged homes underwater. *More from Paul* Paul: https://www.instagram.com/paulmarkmorris/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps 00:00:00 Buyers Are Waiting 00:00:47 This Week’s Market Setup 00:01:51 Key Numbers Dashboard 00:04:55 Mortgage Rates Explained 00:09:33 The Standoff Opportunity 00:14:53 Why Rates Moved 00:18:47 Fed Meeting Watch 00:23:09 Local Metrics That Matter 00:27:41 Client Conversation Frameworks 00:36:32 Crash Talk With Data 00:41:08 Wrap Up And Next Week
August 3 · 1 hr 31 min
BUILDING YOUR LEGACY: How to Succeed by Ignoring Conventional Success Metrics!
In this Forward One podcast, Jeffrey Saad joins hosts Paul and Josh to discuss managing major career pivots—from restaurants to real estate—by prioritizing authenticity, presence, and enjoyment of the day-to-day over fixation on outcomes. Saad describes his upcoming book with Steve Shull, The Reduction, built around doing less to live better, clarifying one’s story, focusing on the circle of control, stopping “storytelling,” and creating a personal constitution to guide decisions. He emphasizes responsibility, gratitude, open-mindedness, sustainable work habits, and boundaries, including reducing time with toxic people. The conversation also covers practical real estate principles—competing on value, telling clients the truth, asking better questions, consistency, and systematic client follow-up—ending with a rapid-fire round on Saad’s values, fears, and purpose. *Jeffrey Saad* Instagram: https://www.instagram.com/chefjeffreylsaad/ Website: https://www.compass.com/agents/jeffrey-saad/ *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps: 00:00:00 Podcast Welcome 00:00:41 Motorcycle Safety Talk 00:02:49 Pivoting Careers Authentically 00:04:43 Process Over Outcomes 00:06:02 Passion Meets Practicality 00:10:59 Finding Your Real Passion 00:12:15 Consistency Through Authenticity 00:17:43 Doing Less Better 00:19:03 Open Mind Learning 00:24:43 Circle of Control 00:27:52 Tools for Moving Forward 00:29:08 Discovering Your True Self 00:32:01 Joy Starts Within 00:32:40 Give First Get More 00:33:41 Value Creation Pays 00:35:10 Own Your Choices 00:37:16 Respond Dont React 00:38:57 Cut Toxic Ties 00:41:44 Reduce to Essence 00:48:28 Flow State Focus 00:49:25 Personal Constitution 00:51:07 Book and Reduction Method 00:57:41 Quiet Time Truth 01:00:21 Speak Truth Kindly 01:02:03 Price Beats Marketing 01:02:13 Hard Truth Listing Reset 01:03:50 Commission Objections 01:04:58 Value Over Price 01:07:28 Local Expert Myth 01:09:56 No Trash Talking 01:13:39 Ask Dont Sell 01:15:39 Walking Away Standards 01:21:09 Closing Gifts Connection 01:23:01 CRM Daily System 01:25:00 Consistency Not Personal 01:27:07 Fire Round Finale
July 27 · 57 min
STRATEGIC MOVES: Why The Top Realty Experts Are Studying Rod Watson's Blueprint To Success!
In this Forward One podcast episode, hosts Paul Mark Morris and Josh Spitzen interview real estate broker Rod Watson about how an infomercial course launched his career while he was coaching college basketball, leading him to study real estate terminology and eventually leave coaching and later a six-figure job at Porsche to build a family business. Watson explains starting as an investor, then getting licensed and building expertise during the 2007–2008 short sale/REO era, where he learned patience, negotiation, and title complexity, often waiting 9–12 months to close. He describes generating business through letter writing to a car-sales client base, doing 18–20 annual deals in Texas, and later leading Bank of America’s cooperative short sale work in Southern California. Watson shares his current boutique brokerage, service-first approach, niche in sports/entertainment clients, expansion plans in downtown San Diego, database-focused AI assistant “Ace,” and routines and principles centered on family, health, impact, and playing the long game. * Rod Watson* Instagram: https://www.instagram.com/rodwatson23/ Website: https://www.zillow.com/profile/RodWatson *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps: 00:00:00 Welcome and Introductions 00:00:41 Infomercial Spark 00:02:57 From Coaching to License 00:03:08 Investing in Texas 00:04:26 Short Sales Crash Era 00:05:10 Lessons from Distress Deals 00:09:02 Lead Generation Playbook 00:15:16 Long Game Client Story 00:17:30 Modern Buyer Expectations 00:20:53 Boutique Brokerage Today 00:22:33 Going the Extra Mile 00:26:57 LA San Diego Strategy 00:29:19 Long Game Leadership 00:30:25 AI Assistant Ace 00:32:21 Automating Database Follow Up 00:33:22 Family Legacy Vision 00:37:07 Daily Routine Discipline 00:39:08 Protecting Your Time 00:42:16 Riches In Niches 00:44:29 Superpower Strategy 00:51:53 Patience And Long Game 00:54:08 Fire Round Finale
July 20 · 51 min
CRACKING THE CODE: Social Media Strategies from a Real Estate Powerhouse!
In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income. *Alyssa Barajas * Instagram: https://www.instagram.com/alyssambarajas/ Website: https://teamcirca.com/agent/alyssa-barajas *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamp: 00:00:00 Meet Alyssa Barajas 00:00:18 From Medicine to Real Estate 00:02:15 Scaling to 25 Deals 00:03:30 Hiring an Assistant 00:06:23 Systems and CRM Setup 00:10:04 Delegation and Standards 00:15:59 Vendor Videos for Referrals 00:20:45 Social Media Content Plan 00:23:42 Posting Cadence and Lead Split 00:25:51 No Prospecting Needed 00:26:41 DIY Media Workflow 00:28:36 Gear Apps and AI Editing 00:29:59 Authenticity Beats Production 00:32:30 Scheduling Posting Strategy 00:35:06 Content vs Lead Gen Debate 00:38:19 Algorithm Shifts and Discovery 00:40:35 Search AI and Local Visibility 00:45:16 Learning Rooms and Mentors 00:47:10 Goals Mentorship Script 00:49:48 Rapid Fire Closing
July 6 · 59 min
AGAINST ALL ODDS: Daryl Owen's Journey to Real Estate Dominance!
Forward One podcast hosts Paul Mark Morris and Josh Spitzen reunite with realtor and leader Daryl Owen, who describes getting licensed at 19 while running a Papa John’s, buying an early rental, and adopting system-driven sales habits. After a severe head trauma at 20, he outworked limitations by hand-dialing 500 cold calls a day in a suit, learning a buyer-heavy model, and using simple lead magnets like PennySaver ads to sell homes and small multifamily deals. He shares how a mindset shift led to consistent production, why he left a successful Century 21 office to pursue leverage and ownership, and how he built Nationwide Real Estate to 1,000 agents across nine locations with franchise-style economics. The conversation contrasts brokerage vs. team value, emphasizes CRM-driven follow-up and off-market databases, outlines his 18-person 50/50 team model built from Ben Kinney systems, and ends with a rapid-fire on ownership, peace, childhood memories, and insecurities. *Daryl Owen* Instagram: https://www.instagram.com/darylrowen/ Website: https://www.zillow.com/profile/Daryl%20Owen *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamp: 00:00:00 Podcast Welcome 00:00:29 From Pizza to Realtor 00:02:03 Systems Over Sales 00:04:56 Building Nationwide 00:05:34 Trauma and Cold Calls 00:08:52 First Deals Breakthrough 00:11:43 PennySaver Lead Magnet 00:14:04 Process and Numbers 00:16:02 Burnout and Reset 00:20:49 Old School Execution 00:25:10 Team Dialing Scripts 00:27:53 Off Market Advantage 00:29:11 Building Off Market Lists 00:29:32 Targeting Stale Listings 00:30:58 Top Agent Follow Up 00:34:45 CRM and AI Automation 00:37:18 Team Hiring Standards 00:42:15 Team Model vs Brokerage 00:50:22 Better Brokerage Blueprint 00:53:14 Fire Round Reflections 00:59:00 Final Peak Message
June 29 · 1 hr 17 min
MARKET MASTERCLASS: Sasha Kaplan's Blueprint for Real Estate Success and Growth!
On the Forward One podcast, Sasha Kaplan shares how she transitioned from modeling to real estate at 21 in Los Angeles, initially misunderstanding commission-based work and then building her career through mentorship from Josie Benjamin. She describes landing her first deal by adding simple value at an open house, working through COVID by continuing to show up, and starting with leases due to her peer group’s buying patterns. Kaplan explains how she grew a developer-driven business (about 60% new construction) by relentlessly pursuing opportunities, underwriting deals, targeted prospecting, and insisting on getting the listing when she brings a teardown. She details winning a key developer relationship after nine months of persistence, record-breaking Sherman Oaks transactions, the importance of befriending listing agents, pricing honestly, managing expectations, and playing the long game, then discusses goals, routines, and a brief fire-round. *Sasha Kaplan* Instagram: https://www.instagram.com/sashabkaplan/?hl=en Website:https://www.coldwellbanker.com/ca/beverly-hills/agents/sasha-kaplan *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamp: 00:00:00 Welcome and Intro 00:00:13 From Modeling to Real Estate 00:01:09 Mentorship and Starting Out 00:02:43 First Deal Breakthrough 00:04:21 Extra Mile Mindset 00:08:03 Landing Developer Clients 00:13:15 Relentless Follow Up Wins 00:19:36 First Developer Listing Lessons 00:20:56 Winning Multiple Offer Deals 00:29:54 New Construction Business Model 00:31:53 Pricing Honesty and Trust 00:33:57 Securing the Listing Agreement 00:38:30 Walk Away With Confidence 00:42:28 Developers Vs Emotional Buyers 00:43:38 Building The Other 40% 00:45:04 CRM And Personal Touches 00:49:43 Breezy And Buildable Reports 00:51:55 Daily Prospecting Routine 00:53:20 Goals Teams And Growth 00:54:45 Manifestation And Goal Setting 00:59:57 How To Vet A Deal 01:07:24 Underwriting X Y Z 01:11:43 Purposeful Value Creation 01:13:58 Fire Round And Closing
May 5 · 1 hr 7 min
The Open House Strategy That Built His Entire Career
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. This week, we sit down with Bryan Beagles to break down how he built his real estate business from the ground up—starting with zero deals and turning open houses into his biggest opportunity. We get into the exact strategies he used to generate clients, why direct communication and follow-up separate top agents, and how he’s now scaling into investor and development deals. If you’re looking to build real momentum in your business, this episode is a clear blueprint for what actually works. *Bryan Beagles* Instagram: https://www.instagram.com/bryanbeags/ Website: https://bryanbeagles.com/ *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps 00:00:00 Meet Brian Beagles 00:00:51 From Entertainment to Real Estate 00:02:38 The Moment He Went Solo 00:09:13 Surviving the Early Dry Spell 00:11:34 Communication Style That Wins Clients 00:16:24 Open Houses as Lead Gen 00:18:28 Qualifying and Converting Walk Ins 00:27:25 Cold Calling and AI Dialers 00:31:46 Auto Voicemail Outreach 00:32:30 Atlas Features and Compliance 00:35:16 Cold Call Personal Pitch 00:37:47 Persistence Lessons from Sherry 00:40:27 Personality Styles in Selling 00:45:49 Path to 500K GCI 00:48:32 Developer Deals and Underwriting 01:02:48 Lead Gen Reality and Wrap Up
March 30 · 1 hr 5 min
She Had Zero Deals Her First Year—Then Became a Top Agent
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Barbara Isabel, who shares how she went through her entire first year in real estate without closing a single deal—and what she did to push through when most agents would have quit. We talk about the cold calling grind, the expired listing that changed her trajectory, and how persistence turned early setbacks into long-term success. If you're struggling in your first years or questioning whether to keep going, Barbara’s story is a powerful reminder that consistency and resilience are what separate those who last from those who leave. *Barbara Isabel* Instagram:https://www.instagram.com/barbaraisabelre/ Website: https://www.zillow.com/profile/barbaraisabelr *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps 00:00:00 Meet Barbara 00:02:11 From Law to Real Estate 00:04:51 Cold Calling Grind 00:05:45 First Malibu Listing Win 00:09:16 Learning LA Fast 00:12:01 Expireds vs Door Knocking 00:21:30 Winning Listing Appointments 00:31:28 Reverse Prospecting System 00:34:16 Cold Caller Prospecting System 00:34:48 MLS Filters and Radius Strategy 00:35:49 Emailing Upcoming Listings 00:37:25 Courses and Wealth Tracks 00:38:26 Pivot Into Development Niche 00:40:48 Learn by Doing and Client Loyalty 00:45:09 Open House Standards and Checklists 01:01:27 Rapid Fire and Closing Message
March 23 · 1 hr 19 min
They Shrunk Their Team—and Made More Money
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with John Barrentine and Chuck Marquardt to talk about how refining team size, focusing on culture, and hiring the right people transformed his business into a more profitable and satisfying operation. We dig into why bigger teams aren’t always better, how hospitality backgrounds translate into real estate success, and what leaders should really prioritize when building a team. If you're looking to grow smarter—not just bigger—this conversation will challenge how you think about team building and profitability. *John Barrentine* Instagram: https://www.instagram.com/johnbarrentinegroup/? Website: https://barrentinegroup.com/ *Chuck Marquardt* Instagram: https://www.instagram.com/chuckmarquardt/ Website: https://barrentinegroup.com/agent/chuck-marquardt *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps 00:00:00 Welcome and Introductions 00:00:47 John Real Estate Origin Story 00:02:22 Chuck Joins the Business 00:05:57 Division of Labor and Strengths 00:11:30 Woo and Relentless Lead Gen 00:14:16 Service Mindset and Client Value 00:18:15 Team Structure and Hiring Culture 00:25:22 Farming Playbook and Modern Tech 00:38:48 CRM and Relationship Tech 00:39:52 Social Media as Proof 00:41:31 Winning AI Search Visibility 00:46:47 Authenticity Over Avatars 00:49:44 Google Profile and Reviews 00:56:14 AI for Homeowner Follow Up 01:02:51 Human Touch Still Wins 01:11:03 Fire Round and Team Affirmation

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