Email Marketing for Farm Businesses
Got a question? 🤔 Head over to -- https://thriftyhomesteader.com/email-marketing-for-farm-businesses/ -- and drop it in the comments—so we can reply! Show Notes Email marketing has always been a valuable way for farm businesses to connect with customers, but the rise of AI is changing what stands out in the inbox. As more businesses rely on AI-generated content, authentic emails that sound personal and human can be even more effective. In today’s episode, Deborah Niemann welcomes back email marketing expert Liz Wilcox to talk about what has changed since her first appearance four years ago. They discuss why email remains more dependable than social media, how often farm businesses should contact subscribers, and why sharing real stories, personal updates, and original farm photos can help build stronger connections. Liz also shares practical ideas for growing an email list, especially for local businesses selling goat cheese, goat milk soap, goat-related experiences, or other farm products and services. She explains how farmers markets, local events, and collaborations with other small businesses can help attract subscribers, and why even a list of 20, 50, or 100 people is worth using. They also discuss what to write in a weekly email, how to restart a list after months of silence, and why every business should have a welcome email. Liz explains how AI can be useful for brainstorming and ideas, but emphasizes the importance of editing carefully so the final message still sounds like you. Resources & Links Liz Wilcox’s Email Marketing Membership Email: The GOAT for Marketing Your Goat Business (previous podcast episode) Check out our Goats 365 membership Thanks for tuning in! If you’d like to support the content you love and help us keep bringing you new goat resources, you can do that through our Tip Jar. No one ever said raising goats was easy, but it doesn't have to cost a fortune or drive you crazy! You just need the right information. 🔹 Check out Goats 365 membership 🔹 Or explore The Goat Academy 🔹Looking for Deborah's books? They can be purchased wherever books are sold, or you can get an autographed copy on our online store. Happy goat-keeping! 🐐