FD

S1 · E1
September 10 · 41 min
From Hermès to Amazon: What AI Really Changes for Fashion Designers
Marion Chereau has spent twenty years inside fashion design: from Hermès collections with Jean Paul Gaultier, through Abercrombie, Nordstrom and Banana Republic, to Global Design Director at Amazon Fashion Private Brands. In this episode she explains why AI hasn't replaced the design craft but compressed it, why the biggest winners of the AI shift might be the smallest brands, and the most common mistake brands make with AI imagery at scale. Fashion Decoded is brought to you by Botika, the AI operating system for fashion content. Fashion brands plan, produce, launch, and optimize every visual they publish, from product pages to campaigns, across every market and channel. More at botika.com