EyeCode Media

Compliance Corner: Advanced Diagnostic Imaging: Overutilization, NCCI Edits, Interpretation & Report

The AWP: Protecting Your Practice from Cyber Threats

Dave MacKinnon of Promethean One explains why cybersecurity matters for small practices and shares practical ways to protect patient data, reduce vulnerabilities, and prevent costly breaches. Connect with Dave: e: david.mackinnon@promethean.one https://www.promethean.one/

The Chris Wolfe Podcast: Dr. Jeff Gerson on Burnout, AI, and the Future of Optometry.

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts https://www.practiceperformancepartners.com/ Show Sponsors: CooperVision MacuHealth

The AWP: People, AI, and the Future of the Optometric Practice

"Aaron Werner and Cory Pinegar discuss how optometric practices can combine in-office teams, remote workers, automation, and AI to improve efficiency without sacrificing the patient experience. They explore jobs-to-be-done thinking, simplifying workflows, matching people to the right roles, and using technology to strengthen—not replace—the human element. Click Here (https://www.hireteem.com/aaron-werner-podcast/) to learn more about TEEM" https://youtu.be/uCMji1AxY5I https://youtu.be/zYIXGRFtEng

The Chris Wolfe Podcast: Why Myopia Management Gets Better When You Stop Focusing on Selling the Widget

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts https://www.practiceperformancepartners.com/ Show Sponsors: CooperVision MacuHealth

The AWP: From Busyness to Better Outcomes

"Aaron Werner and Cory Pinegar discuss how optometric practices can combine in-office teams, remote workers, automation, and AI to improve efficiency without sacrificing the patient experience. They explore jobs-to-be-done thinking, simplifying workflows, matching people to the right roles, and using technology to strengthen—not replace—the human element. Click Here (https://www.hireteem.com/aaron-werner-podcast/) to learn more about TEEM"

The Chris Wolfe Podcast: The Operating System Behind a High-Performing Eye Care Practice

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts https://www.practiceperformancepartners.com/ Show Sponsors: CooperVision MacuHealth

The AWP: Building Optometry’s Next Generation of Leaders

Dr. Meagan Seufert discusses the Student Optometric Leadership Network (SOLN Optometry), its role in preparing students for private practice, and the value of mentorship, confidence, and saying yes to new opportunities. Connect with SOLN Optometry: https://www.solnoptometry.com/ execdirector@solnoptometry.com Instagram: @solnoptometry Connect with Dr Meagan Seufert: meagan.seufert@pacificu.edu https://www.linkedin.com/in/meaganrseufert

The AWP: People, AI, and the Future of the Optometric Practice

Aaron Werner and Cory Pinegar discuss how optometric practices can combine in-office teams, remote workers, automation, and AI to improve efficiency without sacrificing the patient experience. They explore jobs-to-be-done thinking, simplifying workflows, matching people to the right roles, and using technology to strengthen—not replace—the human element. Click Here (https://www.hireteem.com/aaron-werner-podcast/) to learn more about TEEM

The Chris Wolfe Podcast: Unlocking Practice Growth with Data-Driven KPIs w/ Dr. Jason Lake

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts https://www.practiceperformancepartners.com/ Show Sponsors: CooperVision MacuHealth

Compliance Corner: The Diabetic Eye Examination: Who Pays, What's Covered & What Triggers an Audit

https://www.practiceperformancepartners.com/ ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/... Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth

The Chris Wolfe Podcast: The Comprehensive Optometrist is the Expert

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts https://www.practiceperformancepartners.com/ Show Sponsors: CooperVision MacuHealth

AWP: The Patient’s Story: Reframing Sales in Optometry

Aaron Werner and Daniel Palmer continue their discussion on sales, positioning, and patient communication by exploring the idea of “my story” versus “your story.” They unpack how optometrists can better understand what patients truly want, position the practice around those needs, and show up as the trusted guide rather than the hero in the patient’s story. ---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The Chris Wolfe Podcast: Vitreous Health Formula: Ingredients & Benefits

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth

AWP: Sales, Conviction, and the Patient Journey

Aaron Werner and Daniel Palmer discuss how optometrists can communicate recommendations with more clarity, conviction, and structure. They explore why patients resist “being sold,” how trust is built through better questions, why “no” is often the second-best answer, and how documenting the patient journey can reveal gaps that keep patients from accepting the care they need.

TVOL: The Vision Coaching Framework , Frances Bynum, Mike Rothschild then Steve Curran.

Most leaders want to help their teams grow, but many unintentionally create dependency instead of development. In the final episode of the Coaching as Leadership series, Ted McElroy introduces The Vision Coaching Framework — a practical coaching model designed to help leaders ask better questions, create engagement, and develop problem-solvers instead of people who simply wait for answers. This episode brings together the core ideas from the first two episodes and turns them into a repeatable process leaders can immediately begin using with their teams. Ted walks through the framework step-by-step, from gaining clarity and identifying success patterns to recognizing obstacles, self-sabotage tendencies, and the hidden costs of saying “yes.” The conversation focuses on how engaged leaders create healthier cultures by staying curious, simplifying next steps, and consistently coaching the whole person — not just managing tasks or solving problems for others. In this episode:  Why advice-giving can create learned helplessness, and how curiosity builds autonomy and engagement  The core questions behind The Vision Coaching Framework, including success signals, momentum, obstacles, and emotional triggers  How simplicity, consistent next steps, and engaged leadership help create thriving businesses and teams Key Quote: “The best businesses are led by leaders who engage their people. The businesses that struggle are led by leaders who try to avoid their people.” Resources Mentioned: If you want the 10 transformational questions that anchor whole-person coaching, download the Vision of Leadership Whole-Person Coaching Whitepaper. You can get your copy at: https://www.eyecodeeducation.com/products/digital_downloads/TVoLCoaching

The AWP: Leading Through Coaching, Communication, and Culture

Aaron talks with executive coach Alicia Henton about building stronger organizations through coaching, consulting, and communication. They explore leadership, culture, capacity versus capability, change management, and why clear communication is essential for helping teams align, grow, and pull in the same direction. ---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The Chris Wolfe Podcast: IT Security and HIPAA

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth

The AWP: The Sales Mindset Every Comprehensive Optometrist Needs

After listening to Dr. Chris Wolfe’s discussion on the dangers of becoming a specialist at the expense of comprehensive care, Aaron explores a different challenge facing optometry: the reluctance to embrace sales. Drawing on Daniel Pink’s To Sell Is Human, he argues that ethical selling is simply helping patients trade time, money, effort, and trust for a better outcome. Through real-world examples, from contact lenses and IPL to restaurant servers and his own dentist, he explains why conviction, communication, and trust often matter more than clinical knowledge alone, and why becoming a better communicator may be one of the most valuable skills any healthcare professional can develop. Chris Wolfe Podcast: The Danger of the Specialist to the Comprehensive Optometrist (https://podcasts.apple.com/us/podcast/eyecode-media/id1449429774?i=1000773685759) ---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

The Chris Wolfe Podcast: The Danger of the Specialist to the Comprehensive Optometrist

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth