
Sales Tips for Technical Owners - ERP144
Brian Gillette took his first MSP job as VP of Sales and had to ask what MRR stood for. Three years later that company had grown from about $700K to over $2 million in recurring revenue, and he did it without a marketing budget. Before MSPs, he was an actor in LA, which is where he learned to hear no at audition after audition and keep his self-worth out of it. Today he runs Feel-Good MSP, hosts The MSP Sales Podcast, and wrote How to Sell a Shitload of Managed Services (Without Selling Your Soul). His approach, the Feel-Good Close, is built for technical owners who hate the idea of being a salesperson. We’re talking about why fear-based selling stopped working for MSPs and what replaces it when the person running the process would rather be fixing a server. This episode is brought to you by Opsleader Pro. A place for MSP owners and managers to get the systems and tools they need to build a stable and growing MSP. Part group coaching, part peer group, everything you need to run a successful MSP. (00:00) - Brian’s MSP Origin Story (01:34) - Prospecting Tiers Ranked (04:25) - S Tier Video Outreach (06:07) - Stop Selling Features (08:49) - Turning Tech Into Outcomes (10:51) - Different vs Better (13:02) - Magic Trick Differentiation (18:34) - Handling We Have IT (22:28) - Curiosity Over Persistence (24:20) - Beyond Fear Based Selling (26:16) - Risk Without Fearmongering (28:04) - Stewardship Over FUD (28:59) - Trust Beats Dirty Tactics (30:36) - Talent Versus Grit (33:42) - Sales As A System (36:55) - Technical Founder Mindset (38:57) - Networking SOPs That Work (41:57) - Three Cs For Rapport (43:35) - Smooth Sales To Onboarding Handoff (47:39) - One Action For Next Week (49:26) - Closing Advice And Encouragement
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