Everything is Logistics

Inside the Logistics of Game Day, London, and the Super Bowl

Before Everything is Logistics, I spent years covering the Jacksonville Jaguars for a local station. Football has always been more than a game to me. It is one of the clearest examples of how much work happens before the public sees the finished product. In this replay, I trace the city effort that brought the Jaguars to Jacksonville, then step inside the operations behind game day. Food and field prep, broadcast timing, sideline technology, international travel, and hundreds of people working from a plan the crowd will never see. I also follow championship merchandise from the stadium to fans, then to its next destination when a team does not win. It is a football episode, but the logistics are the part I have always loved. ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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Freight Friends: Grace Sharkey on EDI Economics and the AI Reality Check

Note: this is technically a segment from a recent Freight Friends episode so if you already listened to that convo, thank you. But if you'd like to listen for the first time or listen again, also thank you. Back in May, I started a new content initiative on CargoRex where I'm interviewing companies/leaders to get their collective take and there's no bigger collective right now than the discussion around AI. I shared all 8 of their voices on CargoRex's AI Use Cases in Logistics Guide and I also shared my personal take in the AI that Ships episode right here on EiL. But this one features my good friend Grace Sharkey who is as tech savvy in logistics as they come. She brings the buyer perspective and where AI goes rouge. We talked all about this plus her company Orderful's recent raise while somehow making EDI sound interesting. Give it a watch/listen here in the podcast player or if YouTube is your jam, head on other there. Connect with Grace on Linkedin Grace’s work at Orderful ‘The Two Clocks’ article Grace mentioned Orderful’s Every Man Jack case study CargoRex AI Use Cases in Logistics Guide Solo EiL episode with Blythe’s opinion on AI in Logistics ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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Ports, Cinnamon and the Supply Chain of Sri Lanka

Sri Lanka's logistics story is visible almost everywhere you look. Colombo sorts containers for the region. Hambantota is building an automotive transshipment business. Tea and cinnamon turn mountain geography into a first-mile challenge, while apparel compresses production timelines into something you can watch happen in a single day. In this solo episode, I'm nerding out on the logistics I noticed during a trip through the country. The episode also looks inside Jetwing Yala, where solar power, biomass cooling, desalination, wastewater treatment and biogas make hotel operations part of the supply-chain story. Links: Jetwing Yala Ceylon Artisanal Tea Association Watch this episode on YouTube Note: sorry for the added text in the video version. I spent 25 hours editing this damn thing only to "add a little to the beginning" right before uploading that ended up displaying the rest of a track from an entire other episode. Whoops. If this bothers your OCD like me, hit the YouTube link above to watch the new upload that's free of these rookie mistakes! ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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The Freight Agent Questions That Costs People the Most

Choosing the right freight agency can make or break your business. So when a post on Linkedin went semi-viral about the top freight agent programs in the country, your girl had to share what she's learned from years of interviewing freight agents and the execs that run these programs. Check out our full episode library on how to choose a freight agent program in 2026 and beyond The LinkedIn post that started the conversation Watch this episode on YouTube ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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Freight Friends: EDI Fees, AI Hype vs. Reality, and Toto's Ceramics That Secretly Power Chip Manufacturing

Most EDI contracts never get shopped, and legacy providers price like they know it. Grace Sharkey walks through what that actually looks like on an invoice: a few thousand a month for the service, then a separate managed fee to make sure the service does not break. Orderful just raised $35 million to go after that second line item. We also cover what eight freight tech vendors are really building with AI, why nobody has this figured out yet, and how a Japanese toilet maker ended up inside the AI chip supply chain. In this episode: Why eight freight tech vendors are all pointing AI at boring, repetitive workflows instead of agent demos The question every buyer now asks before a purchase: did you try building this yourself first What Grace learned building her own lead follow-up droid, including the data mistake that broke it Why hourly billing breaks down when execution gets cheap and judgment becomes the product How legacy EDI pricing works: per transaction fees, managed service fees, and chargebacks Inside Orderful's $35 million round and the product built to attack the managed services line The Every Man Jack migration: 57 trading partners in six months How a Japanese toilet maker became a critical supplier in AI chip manufacturing Seven shipping containers lost when an Antarctic ice shelf calved into the sea Sri Lanka's tea and cinnamon trade, and why most of its port activity is transshipment Time Stamps: 02:33 Presented by SPI Logistics 04:52 The CargoRex AI use cases guide, and what eight vendors are actually building 51:40 Orderful raises $35 million, and how EDI pricing really works 01:16:04 Hidden supply chain: a Japanese toilet maker inside the AI chip trade 01:50:49 Favorite freight marketing: 250th anniversary fleet wraps and tall ships 02:03:30 Source to Porch: containers lost off an Antarctic ice shelf, then Sri Lanka Links and resources: Connect with Grace on Linkedin Grace’s work at Orderful CargoRex AI Use Cases in Logistics Guide Solo EiL episode with Blythe’s opinion on AI in Logistics ‘The Two Clocks’ article Grace mentioned Orderful’s Every Man Jack case study Japan’s ceramic companies critical in AI supply chain Mack Trucks’ America250 Design DOT Grand Canyon Rail BNSF America250 Wrap Norfolk Southern’s Liberty Bell wrap Tall Ships tour for America250 Tall Ships in a storm that looks like the oil paintings Antarctica station where containers floated away CATA - Ceylon Artisanal Tea Association Donate to Sisters of Sri Lanka via Maersk’s Head of Trade and Customs, Janet Labuda, by sending a check to Janet’s address at: 6060 Trotters Point Ln. Gainesville, VA 20155 Watch this episode on YouTube ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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How HeyBubba Is Building AI for Truckers and Carriers

In this episode of Everything is Logistics, Blythe talks with Tapan Chadhar, CEO of Hey Bubba, about how voice AI is being built specifically for fleets, truckers, and carriers. Hey Bubba acts as an AI brain for trucking companies. It sits on top of TMS, email, phone calls, telematics, load boards, and driver communication tools to help fleets book freight, negotiate loads, talk to brokers, update drivers, and manage daily operations. They cover: Why Hey Bubba was built specifically for fleets and owner-operators How voice AI changes the way drivers interact with trucking technology Why email is still the operating system for many small carriers How Bubba can help search load boards, call brokers, and negotiate freight How driver workflows can move from screens and typing to voice conversations Why access to clean operational data matters for larger fleets How carriers should think about AI adoption without overcomplicating it This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: Hey Bubba: https://baba.ai CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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The AI Tool Helping Warehouse Teams See the Messy Middle

In this episode of Everything is Logistics, Blythe talks with Sarit Tamir, CEO and co-founder of Seeteria, about how computer vision is helping warehouse teams find lost time inside their operations. SeeTeria is a software-only company that connects to existing CCTV cameras inside warehouses, distribution centers, fulfillment centers, and 3PL facilities. The platform watches floor activity, detects operational friction, and sends real-time alerts to teams before small problems turn into bigger delays. They cover: Why warehouse teams still miss what happens between system scans How existing CCTV cameras can become an operational visibility tool What dock queues, idle doors, dwell time, staging congestion, and near-misses reveal Why the “messy middle” of warehouse operations adds up quickly How real-time alerts help floor teams act faster How managers can use shift summaries to find recurring patterns Why the goal is to support warehouse workers, not replace them This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: SeeTeria: https://seeteria.com CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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Why Appointment Scheduling Is One of Freight’s Sneakiest Bottlenecks

In this episode of Everything is Logistics, Blythe talks with Tom Curee, President at Qued, about why freight appointment scheduling is still one of the most stubborn problems in logistics. Qued focuses on appointment scheduling for brokers, carriers, and shippers. The platform connects into existing TMS workflows so users can automate scheduling, manage exceptions, and build trust through visibility instead of forcing teams into another portal. They cover: Why appointment scheduling creates so much back-and-forth for logistics teams How many times a single appointment usually gets touched Why user trust matters when automating freight workflows How Qued uses audit logs to show every step of the scheduling process Why the best appointment is not always the appointment a team thinks it wants How natural language rules help Qued scale complex scheduling logic Why logistics companies should prioritize tech that improves the customer experience This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: Qued: https://qued.com CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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How EPG Is Using AI for Warehouse Document Processing

In this episode of Everything is Logistics, Blythe talks with Jett Chitanand, President at EPG Americas, about how AI is being used inside warehouses and distribution centers. EPG is a supply chain execution platform covering warehouse management, transportation management, contract and billing, and yard management. Their AI environment, Aura, sits on top of execution systems to help teams solve problems inside the four walls of a warehouse. They cover: How EPG is using AI across warehouse and supply chain execution Why intelligent document processing matters during goods receiving How AI can read delivery notes, even when documents are messy or incomplete Where the thirteen minutes saved per delivery comes from How intelligent video analytics can help detect safety issues, congestion, and warehouse delays Why AI should work with existing WMS and TMS systems instead of replacing them Why clean data and a phased rollout matter before scaling AI projects This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: EPG: https://www.epg.com CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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How Sifted Helps Shippers Monitor Parcel Spend Before It Spikes

In this episode of Everything is Logistics, Blythe talks with Shawn McCarrick, CEO of Sifted, about how AI is changing parcel spend management for shippers. Sifted is a SaaS-based business optimization and parcel spend management platform. Their Copilot product helps shippers monitor parcel spend, set alerts, ask questions in natural language, and catch cost issues before they turn into bigger problems. They cover: Why parcel spend has become a bigger line item for many shippers How Sifted moved from consulting and audit work into SaaS and AI Why cost prevention matters more than finding savings after the money is already spent How Sifted Copilot helps shippers monitor spend, KPIs, and carrier data Why data governance and third-party validation matter for AI in parcel shipping How shippers can set up alerts, triggers, and simulations Why SaaS products may become more headless as AI interfaces become more common This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: Sifted: https://sifted.com CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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How Envoy AI Is Helping Brokerages Take Action on Freight Data

In this episode of Everything is Logistics, Blythe talks with Michelle McBride, Head of Product at Envoy AI, about how AI is being used inside freight brokerages to reduce operational drag and help carrier sales teams move faster. Envoy AI builds Ellie, an AI-driven orchestration layer for logistics operations. Ellie connects into the tools brokerages already use, including TMS, compliance platforms, load boards, and communication workflows, so reps can take action without jumping between several different screens. They cover: Why carrier sales reps are still dealing with too many disconnected systems How Ellie helps with carrier outreach, compliance, load coverage, and exception handling Why master data and SOPs matter before rolling out AI How brokerages should think about change management during implementation Why trust is one of the biggest adoption challenges for AI in freight How human-in-the-loop workflows should have a clear path toward autonomy Why AI in freight is not about humans versus AI This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: Envoy AI: https://tryonvoy.ai CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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How GoodShip Is Using AI to Make Freight Data Useful

In this episode of Everything is Logistics, Blythe talks with Nick Boston, VP of Sales at GoodShip, about how shippers are using AI to better understand freight spend, carrier performance, and transportation procurement. GoodShip helps shippers manage freight orchestration and procurement in one platform. Their AI assistant, Lainey, helps users ask questions about their transportation network, prepare for carrier meetings, plan scenarios, and surface insights without waiting on another spreadsheet pull. They cover: Why many large shippers still manage freight procurement with spreadsheets How GoodShip brings transportation spend, service, contracts, and carrier data into one system What Lainey does inside the GoodShip platform How shippers use AI for insights, scenario planning, and meeting prep Why carrier scorecards are still hard for many teams to manage How brokers and carriers are starting to use GoodShip for RFP pricing Why GoodShip includes unlimited use of Lainey in its annual subscription This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: GoodShip: https://goodship.io CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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Autonomous Trucks Are Already Running Freight in Texas

In this episode of Everything is Logistics, Blythe talks with Tete Xiao, VP of Engineering and AI at Bot Auto, about how autonomous trucking is being used in real freight operations. Bot Auto operates fully driverless trucks in Texas, with current lanes between Houston, Dallas, and San Antonio. Instead of selling software, the company works as a transportation-as-a-service provider, moving trailers for customers using autonomous tractors. They cover: Why Texas and the southern freight corridor make sense for autonomous trucking How Bot Auto handles drop-and-hook freight with fully driverless trucks Why night driving is one of the clearest use cases for autonomous freight How autonomous trucks can operate without driver hours-of-service limits Why Bot Auto uses LiDAR, cameras, and other sensors instead of betting on one system The difference between replacing drivers and filling lanes that are hard to staff How the company thinks about safety, lane expansion, and commercial viability This conversation is part of the CargoRex AI Use Cases in Logistics guide, featuring real examples of how logistics companies are using AI across freight, warehousing, procurement, visibility, and operations. Read the full guide here: https://cargorex.io/research/ai-use-cases-in-logistics/ LINKS: Bot Auto: https://bot.auto CargoRex AI Use Cases in Logistics Guide: https://cargorex.io/research/ai-use-cases-in-logistics/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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The Humanoids in Logistics Are Already Here

The pod may have been a little off-schedule over the last month but that’s for good reason because I’m trying out a new editorial approach to the show and its taken more legwork to get to a point where I feel comfortable hitting publish. In May, I scheduled interviews with 8 different companies building AI solutions in logistics. The plan is upload each of those ~30 minute conversations that focus specifically on their product, who it’s for and what to expect. Basically an approach of “here’s everything I would ask if I was trying to understand and eventually/maybe purchase this software.” We also had some written submissions that I included in a written guide along with companies making moves but I personally didn’t interview them for this topic . Because I want CargoRex to be a brand that is successful independent of me being the “voice” of it, I still, and likely will always want to give my opinion and that home is naturally here. However I think the process needs to be refined where interviews go on one channel and editorial evolves in more narrative/topic based shows that include those interviews where it makes the most sense. I’ll still share those interviews here but I think it’s important that I drop an episode like this ahead of that to set the tone of how I’m thinking about X topic in logistics. During this new interview process and after learning the real work going into these different AI solutions, I put together a working theory on how the humanoids are already here. How? My theory is most of the public is waiting for the big ~societal crash into AI agents taking over everything~ that’s turned into fear mongering. Companies simply over-hired, were run inefficiently, and the free money dried up. Businesses had to grow up, cut costs, and get lean. They blame “AI” but in reality, these companies just had bad processes and failed attempts to adopt AI solutions gave them a chance to blame a boogeyman. When you move past the noise and dig a little deeper you can see logistics is doing what it always does: improving that source to porch journey second by second. These solutions aren’t promising the world on a silver platter, but they are committed to creating solutions for specific use cases that requires a human’s expertise that is powered by information + insight to be creative with their problem solving. You can listen to the full interviews over on the CargoRex YouTube channel (links below) along with our in-depth Cargorex.io guide with all the companies interviewed, quoted, and featured. I’m really proud to hit publish on this new editorial direction and I hope you’ll find value in it. In this episode: How autonomous trucks are filling routes drivers don’t want, not replacing drivers The 3-hour report that now takes 15 seconds, and what analysts do with that time Why AI is the new boogeyman when bad data and worse processes are the real problem The trust layer: audit logs, human-in-the-loop phases with defined endpoints, and why demos aren’t deployments What nobody talks about: AI burnout, and what happens when every minute of your day becomes the hard stuff Build vs. buy: $1.2 million in savings came from solving the right problems, not building everything from scratch Token management as an operational cost, and the Uber cautionary tale Watch this episode on YouTube Find the full AI Use Cases in Logistics Guide over on the CargoRex website —————————————————— Full Interviews available on the new CargoRex YouTube Channel: 1. Sarit Tamir — Founder & CEO, Seeteria "What Happens on Your Floor Between the Scans" Watch on YouTube: https://youtu.be/IiHVk8eOw0w LinkedIn: https://www.linkedin.com/in/sarittamir/ Site: https://seeteria.com 2. Michelle McBride — Head of Product, Envoy AI "The Orchestration Layer Brokerages Have Been Missing" Watch: https://youtu.be/YGe5EZLoDYE LinkedIn: https://www.linkedin.com/in/michelleposadas/ Site: https://tryenvoy.ai 3. Tapan Chaudhari — Founder & CEO, Hey Bubba "Voice AI That Books Freight for Truckers 24/7" Watch: https://youtu.be/XeBVteEJDlw LinkedIn: https://www.linkedin.com/in/ctapan/ Site: https://bubba.ai 4. Shawn McCarrick — CEO, Sifted "Why Big Savings Mean You Already Spent the Money" Watch: https://youtu.be/ZH6-40Bxstg LinkedIn: https://www.linkedin.com/in/shawn-mccarrick-04719765/ Site: https://sifted.com 5. Jett Chitanand — President, EPG Americas "AI That Cuts 13 Minutes Off Every Warehouse Delivery" Watch: https://youtu.be/_Q8aM16gn24 LinkedIn: https://www.linkedin.com/in/jett-chitanand/ Site: https://epg.com 6. Tom Curee — President, Qued "The One Thing You Actually Control on a Shipment" Watch: https://youtu.be/ymtR9BRvxek LinkedIn: https://www.linkedin.com/in/tomcuree/ Site: https://qued.com 7. Tete Xiao — VP of Engineering and AI, Bot Auto "Driverless Trucks Are Already Hauling Freight in Texas" Watch: https://youtu.be/yWXQq_Fa9c0 LinkedIn: https://www.linkedin.com/in/tete-xiao-ba2103120/ Site: https://bot.auto 8. Nick Boston — VP of Sales, GoodShip "The Report That Took 3 Hours Now Takes 15 Seconds" Watch on YouTube: https://youtu.be/grzIjsDC1rs LinkedIn: https://www.linkedin.com/in/nickboston/ Site: https://goodship.io ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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Why the Best SEO Tool in Freight Marketing Is Free

LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews? This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter. Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack. In this episode: Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix first How to sort your queries for the fastest click-through-rate wins The long-tail paragraph queries LLMs are actually answering Why the FAQ page is the easiest piece of SEO work you can ship this quarter What Google just said about llms.txt files (spoiler: you do not need one) How to turn recorded sales and onboarding calls into a content engine Why YouTube case studies beat gated PDF whitepapers for shippers The "how did you hear about us" form field every high-intent page should have Watch this episode on YouTube Links and resources: Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/ Orderful: https://www.orderful.com Google Search Console: https://search.google.com/search-console Adam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/ SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/ More logistics marketing and sales content over on Everything is Logistics ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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Tariffs, Nearshoring, and Why "Made in USA" Is Harder Than It Sounds

Most conversations about nearshoring assume you're moving away from Chinese manufacturing. Kerim Kfuri, president and CEO of The Atlas Network, has a harder truth: a lot of "nearshoring" is just Chinese foreign direct investment building factories in Vietnam and Mexico. The geography changes. The supply chain dependencies don't necessarily change with it. In this episode, recorded live on the expo floor at the Logistics World Summit in Mexico City, Kerim breaks down what 20 years of building end-to-end supply chains for small and mid-sized businesses has taught him — and what most operators still get wrong. In this episode: How The Atlas Network manages the full supply chain lifecycle for SMBs, from product idea to inventory management, across a network of 2,000 vetted factories Why "nearshoring" in Vietnam and Mexico often means Chinese-owned factories with Chinese standardization — and why that matters for your tariff and sourcing strategy The US manufacturing reality: why technology (not policy) is the actual leveler, and why we can't snap our fingers and rebuild a workforce we stopped training decades ago Kerim's keynote framework from Logistics World: people, process, and innovation — and why "people" is the most undervalued of the three What Kerim (MIT degree in AI and Strategy) says you actually give up when you hand too much to AI: creativity, human factor, and the interpersonal relationships that drive real business The signal-versus-noise framework for entrepreneurs: how to identify the three things that must get done today and stop letting everything else win Why the most common thing Atlas Network hears from new clients is: "I wish we knew about you sooner" A bonus live interview with the founder of Logistics World Summit, who walked up mid-recording on the expo floor Watch this episode on Youtube Links & Resources: The Atlas Network Kerim's book and speaking website Blythe's Logistics World + Mexico City Recap ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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How to Run LTL and Cross-Border Freight Without Losing Money

Robert Kowton left a decade at Coca-Cola, walked into freight brokering in 2008 with zero customers, and built a reputation around two things most brokers avoid: LTL and US-Canada cross-border freight. In this conversation, he breaks down exactly why those shipments trip people up and what it takes to get them right. In this episode, you'll learn: Why LTL freight pricing works like a la carte dining, where every carrier action from inside delivery to lift gates is a separate fee The cross-border documentation mistakes that route your freight to a bonded warehouse in 2026 How Robert's "quote to execute" method means he never quotes a load without a carrier plan already in place Why he went broad on commodities instead of niching down, and how that protected him through every market downturn The cold calling approach that still works: research the commodity, trace the supply chain, follow up on the day you said you would Real advice for people thinking about becoming a freight agent with no experience Watch this episode on YouTube Links and Resources: Robert Kowton on LinkedIn CDN Freight Broker on YouTube SPI Logistics Freight Agent Program: https://success.spi3pl.com/ SPI Logistics Freight Agent Podcast Series: https://digitaldispatch.io/freight-agent-guide/ Robert's fav business tools: Nozbe: https://nozbe.com/ File Center: https://www.filecenter.com/ Evernote: https://evernote.com/ RingCentral: https://www.ringcentral.com/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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Supply Chain Reality from a Major Forest Products Importer

CMPC moves pulp, lumber, plywood, and industrial and consumer packaging from 16 manufacturing sites across South America into North America. Roughly 10,000 TEUs and 300,000 tons of breakbulk annually, touching every Incoterm. Charlie sat down to break down what it actually feels like to run that supply chain through live tariff uncertainty, legacy system inertia, and a Manifest conference floor full of vendors asking for 25 minutes to understand how he procures freight. This conversation was originally recorded on March 11th 2026 Connect with Charlie and CMPC Charlie's LinkedIn CMPC Website CMPC LinkedIn Watch this episode on YouTube Other episodes mentioned: Charlie's visibility panel at Manifest, which Blythe moderated EiL's Shipper POV series Happy Robot Series B Raise and their founder Pablo Falafox on EiL ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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What Logistics World Showed Me About Mexico Trade

Most US logistics pros in the US talk about Mexico from a very surface-level approach. But most have never been on the ground to take in and appreciate the nuance that exists with our number one trading partner. I just got back from 8 days in Mexico City: four doing some hosting on the main stage at The Logistics World Summit and Expo, four wandering the Roma Norte neighborhood with my husband Badr. What I saw on the conference floor and in the streets gave me a different read on this industry's relationship with Mexico than any analyst report has and this episode talks about it all. Inside: The 26,583-person conference and 650+ booths most US freight pros have never heard of Why the driver shortage myth is spreading south of the border, and the pay arbitrage making it worse Cargo crime realities: a transport vehicle is stolen every 38 minutes, 86% involving violence The USMCA July 1, 2026 deadline and why the rules of origin fight matters How the National Museum of Anthropology was built in 19 months with a 168-ton monolith moved 29 miles Supply chain anthropology, cacao as currency, and what ancient Mesoamerica still teaches modern freight Watch this episode on YouTube Resources: Everything is Logistics: https://everythingislogistics.com CargoRex: https://cargorex.io Instagram: https://instagram.com/blythebrum ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Why Ocean Visibility Still Breaks at Drayage

A 3PL moving 5,000 containers a year can bleed about $120,000 in avoidable detention and demurrage. Tyler Hughes says the fix is not another pretty dashboard. It is cleaner data, better reconciliation, and fewer blind spots when the container hits drayage. In this episode Why ocean visibility still breaks even when everyone says they have data How Vizion cleans carrier, vessel, terminal, rail, and truck events into something usable Why standards matter less than the ugly backend work of mapping bad source data The real cost of dirty ETA data, including avoidable detention and demurrage What Tyler sees in the 2026 container trade outlook, from China to Southeast Asia Why drayage is still the biggest black box in end-to-end visibility How predictive ETA helps teams move from reactive updates to proactive planning Watch the episode on YouTube Links Learn more about Vizion: https://www.vizionapi.com/ Follow Tyler Hughes on LinkedIn: https://www.linkedin.com/in/tylerlh/ ----------------------------------------- THANK YOU TO OUR SPONSORS! SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why. CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve. Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.