Oct 8, 2025 · 59 minThis is an emergency broadcast from the EIC newsroom, on the third of October 2025 Taylor Swift released her twelfth studio album, The Life Of A Show Girl.
Here at EIC headquarters we had been warming to Taylor after a collective indifference, but it seems we may have potentially picked a bad time to enSwifticate ourselves. TLOAS tracks were leaked just before release, and immediately, the drama began.
The album was recorded in Sweden with the producers Max Martin and Shellback, who she made "22," "We Are Never Ever Getting Back Together," "Blank Space," "Style," "Shake It Off," "…Ready For It?" and "Delicate."with, mostly during the European leg of the Eras Tour in 2024.
The album consists of 12 tracks, with one featuring Sabrina Carpenter. It sold 2.7 million copies in traditional album sales — which include physical and digital formats — in its first day in the U.S. That’s according to Luminate, an industry data and analytics company, breaking her previous record for most first week sales with TTPD.
In the now infamous episode of her American Football playing fiance’s podcast, Taylor described the album as “What was going on behind the scenes in my inner life during this tour, which was so exuberant and electric and vibrant. It just comes from like the most infectiously joyful, wild, dramatic place I was in in my life.
“And so that effervescence has come through on this record’ she said ‘that the goal of the album was “melodies that were so infectious that you’re almost angry at it” and also lyrics that “are as vivid, crisp, focused, and completely intentional.”
‘This is the record I’ve been wanting to make for a very long time. Every single song is on this album for hundreds of reasons … It’s just right.” she said.
Controversy started with Actually Romantic, which is rumoured to be about Charli xcx, but that isn’t her only eyebrow raiser. Some are upset at the highly sexualised nature of tracks like ‘wood’, some are critcising her for releasing multiple variants with bonus tracks, or different recordings, to appeal to collectors and boost album sales by counting each variant as a separate purchase; some of the promo videos that used QR codes or other interactive elements were flagged by people online as possibly being made partly with generative AI, which has caused a stir not least because Swift has been vocal about artists needing control of their work and masters, but also because of the awful instance when people made a deepfake of her. However that is unconfirmed.
What is confirmed is that for the first time potentially in Swift’s career, it’s her own fans saying they don’t like the album, or are disappointed.
We try to see the wood from the trees... see what we did there ;)
Thanks so much for all of your takes on this topic, we appreciate you all! O,R,B xx
Pitchfork review
Rolling Stone review
Taylor on Travis podcast
Guardian review
NME review
BBC review
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