EC

Today · 47 min
185: Food Blog to Bestselling Cookbook with Rebecca Eisenberg
Kristin and Molly speak with previous Insider Series guest, Rebecca Eisenberg, about her evolution from blogger to author. After working in media for years, she eventually decided to write for herself and talks about turning The Practical Kitchen blog into a business and all that entailed. Ever practical and operating under the mantra 'do it messy, clean it later', she learned on the job and shares what her day to day looks like now, how she addressed going viral and the work it takes to keep up