E8
Wednesday · 50 min
The Launch of Air Jordan and Rise of Nike in the 80s
In 1984, a lesser-known shoe company decided to throw all its eggs into one basket. But the player they hoped to sign had no interest in them... He looked to be a sure thing, but there was no telling just how much he was going to change the sporting world. Luckily for that company called Nike, Michael Jordan -- thanks to his mother -- eventually agreed to endorse the company's new basketball shoe. It was the shoe that bore his nickname: Air Jordan, and both the shoe and the man would quickly make a giant splash on not just the NBA and the sporting world -- but all of pop culture. Support the show and get bonus 1980s content: Patreon.com/80s
