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Event Marketing: Redefined

Matt Kleinrock

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.


We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.

We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.


Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!

“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events. 

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  • 22 episodes
  • fortnightly
  • Avg 37 min
  • English

Episodes 22

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  • S1 · E177
    February 4 · 53 min

    EP 177 | Inside Lenovo’s Event Strategy: Partnerships, Scale, and Standing Out

    Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets? In this episode, Matt is joined again by Jon Wolff and Mandy Glenwright to take you inside how Lenovo thinks about event strategy through the lenses of partnerships, scale, and standing out in crowded environments. Hear them unpack: ✅ Why most partnerships default to logo placement and what differentiates the ones that feel genuinely collaborative ✅ How Lenovo approaches partner-led events as long-term strategic levers, not one-off collaborations ✅ How large-scale activations (including sponsorships like FIFA) are evaluated for relevance not just reach If you’ve wondered how big brands avoid becoming bloated, unfocused, or overly tactical with events, this episode offers a grounded, inside look at what intentional event strategy really looks like in practice. ---------------------------------- Connect with Jon Wolff LinkedIn: https://www.linkedin.com/in/jondwolff/ Connect with Mandy Glenwright LinkedIn: https://www.linkedin.com/in/mandy-glenwright/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

  • S1 · E176
    January 21 · 45 min

    EP 176 | Integrating Events Into Sales & Marketing Without Treating Them as One-Offs

    Events are one of the few channels where sales and marketing can show up together, face-to-face, and create real trust. And yet, many event programs are still planned and measured like isolated moments. So it’s no surprise they struggle to earn long-term credibility. In our first live episode of 2026, Matt sits down with MacKenzie Grant (Senior Director of Marketing, Experiences at Enverus) to unpack what changes when events are designed as part of a broader go-to-market strategy—one that supports the full buyer journey, aligns teams, and connects creativity directly to business outcomes. Rather than focusing on aesthetics or one-off wins, the conversation explores: ✅ How event programs gain momentum when they’re integrated across sales, marketing, and customer teams ✅ Why creativity thrives when accountability is shared, not imposed ✅ Where AI actually helps event teams extend impact (without stripping away trust or human connection) This isn’t about adding more to your plate. It’s about finally making sense of how events fit into the work you’re already doing. Join us live to rethink how events support growth—before the next show gets planned the same way as the last one. ---------------------------------- Connect with MacKenzie Grant LinkedIn: https://www.linkedin.com/in/mackenziemgrant/ Connect with Matt Kleinrock LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/ 🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Showing 21–22 of 22 episodes