
EP 69: Bella Kelada-Khalil from Midnight Marketing
AI isn’t just showing up in oil and gas, it’s kicking the door down. We hung out with Bella Kelada-Khalil from Midnight Marketing, who’s diving headfirst into petroleum engineering and AI after starting in sales and events. She’s asking the smart, unfiltered questions you wish you could, and we’re here for it. We swap stories on how AI is automating the boring stuff, making data wrangling less painful, and helping teams actually trust what they’re looking at. From LangChain setups to sketchy data rooms, it’s all on the table. This one’s for anyone wondering how tech and tradition can play nice in the field. Join the conversation shaping the future of energy. Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward. Apply today at collide.io Click here to view the episode transcript. 00:00 - Intro 01:40 - Flipping the Table 07:00 - Journey to AI Adoption 13:34 - Understanding AI, ML, and LLM 15:37 - AI vs Machine Learning vs LLMs Explained 17:23 - The Power of LLMs 20:55 - Starting Platforms for AI 22:24 - Free vs Paid AI Models 28:15 - Starting Points in Petroleum Engineering 30:06 - Essential Learning Before AI 31:42 - Building a Data Foundation 34:40 - LinkedIn's Data Insights 37:25 - AI-Generated Video Content 41:10 - Authenticity in AI Creations 44:35 - AI in Due Diligence Processes 49:00 - Training Duration for AI Models 51:15 - Optimal Efficiency in AI 54:51 - Successful AI Use Cases in Production 58:50 - Tech Stack Essentials 1:03:04 - Data Accessibility Challenges 1:08:24 - Barriers to AI Adoption in Oil & Gas 1:12:15 - LLMs vs Other Tech Hypes 1:17:46 - Outro https://www.instagram.com/digitalwildcatters https://www.tiktok.com/@digitalwildcatters https://www.facebook.com/digitalwildcatters https://www.linkedin.com/company/digitalwildcatters https://twitter.com/DWildcatters https://www.youtube.com/@digitalwildcatters
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