Embodied CEO

Emily Hirsh

MARKETING THAT ACTUALLY WORKS.

If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you!

I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use every day… plus so much more!

My goal is to simplify marketing & business growth with actionable videos on topics like FB &IG advertising, high-converting funnels, CEO mindset, conversations with successful entrepreneurs, + more.

Subscribe for new videos every Tuesday and Thursday that will help you master your marketing, build your business, and watch yourself grow in the process.

Want us to create a custom strategy plan for your business?
Visit get.embodiedmarketing.com/app.

Emily Hirsh

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24 episodes
Avg 26 min
English

Episodes 24

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#828
Thursday · 18 min
What Losing $19K Overnight Taught Me About Resilience
In today's episode, I share the one trait I believe separates entrepreneurs who build lasting success from those who don't: how fast you get back up when something doesn't work. I open up about a recent scare in my own business, where a white-label client deal turned into an unexpected $19,000 chargeback, and how I worked through the frustration to keep moving forward. I also talk about the reality of leading a team and managing payroll, and how gratitude helps me stay grounded through the hard days. There's no easy path to the business and life you want, so you have to pick your hard. If you've ever questioned whether you should keep going after something fails, this one's for you.
Tuesday · 23 min
Creating Hell Yes Offers From Your Embodied Experience - My Exact Process
In today's episode, I break down exactly what happened during my first VIP day in the new office, and why I almost talked myself out of charging what I'm worth. I walk through the real process I used to get a client crystal clear on his ideal customer, his offer, and his messaging in just one day, something 11 years of experience taught me that no AI ever could. I also get honest about the fear that still shows up every time I level up, even after building an eight-figure business. If you've ever wondered whether you're "worth" your price, this one's for you.
August 20 · 28 min
Why You Keep Getting in Your Own Way (This Will Grow Your Business The Most)
In today's episode, I'm getting real about something I've been sitting with all week: self-sabotage, and how it shows up in ways I never expected. I always thought self-sabotage meant doing something on purpose to work against your own goals, until I realized how wrong that definition actually is. I'm walking you through the book that cracked this open for me, the question my mentor asks that changes everything, and the specific ways I sabotage myself even while running a successful business. I'm also talking about control, the armor I've carried most of my life, and a phrase I heard recently that hit me harder than almost anything has in a long time. If you've ever known exactly what you should be doing and still couldn't make yourself do it, this episode is for you.
August 18 · 26 min
Why a Downsell Can Massively Sabotage Your Main Offer
Everyone tells you to create a downsell for the leads who say they can't afford your main offer. I'm telling you why that's usually the wrong move, using a real conversation from a hot seat at Embodied Marketing Live with an entrepreneur who was maxed out and about to make that exact mistake. I'm breaking down why a cheaper offer can quietly cannibalize your best seller, why the people who "can't afford it" are often your best future clients, and why doubling down on your core offer will move your business further than chasing quick, low priced sales ever will. If you've been tempted to create a downsell, listen to this before you do.
August 13 · 26 min
The Skill That'll Get Me to 8 Figures (The Hardest Thing I've Done)
In this episode, I'm sharing the one 30-minute rule that's completely changed how I start and end my day, and why I almost didn't do it because it meant fighting my own phone addiction. I also get into something I don't think I've talked about before: what happens when ideas hit you so fast you can't even keep up with writing them down, and why acting on all of them immediately might be the worst thing you can do. This is a more raw, conversational one where I'm processing in real time what it means to balance chaos and structure as a CEO. If you've ever felt pulled in a hundred directions and wondered why your best thinking never seems to happen on command, this one's for you.
August 11 · 30 min
How I'm Converting Cold Traffic With a Weekly Live Webinar ($28K In One Week)
In this episode, I'm giving you the full breakdown of my weekly webinar funnel, the exact system I've run for 25 straight weeks that's brought consistency to my business without relying so heavily on live launches. I'm walking you through everything, from the ads and landing page, to the no-replay strategy, to the webinar itself, the pitch, and the follow-up sequence. I'm also getting into the two biggest mistakes I see people make on webinars, how I create desire for the offer without overwhelming people with information, and the exact numbers behind it all, our cost per lead, our show-up rate, our call booking rate, and our return on ad spend. If you want to see exactly how a weekly webinar can become one of the most consistent, dialed-in parts of your marketing ecosystem, this episode is for you.
August 5 · 25 min
Lessons From Embodied Marketing Live: Messaging, Showing Up When It's Hard, and Creating Offers People Want
In today's episode I'm coming off Embodied Marketing Live and unpacking everything that's been on my mind since. I'm breaking down the exact messaging mistake I kept seeing in live coaching and hot seats, the one that's making your ideal customer work way too hard to understand why they should buy from you. I also get real about navigating a hard personal season while having one of my biggest launch months ever, and what let me show up fully in both. If you want to know how to sell what people actually want instead of what you think they need, this episode is for you.
July 30 · 31 min
How We Turned $6K in Ads Into a $100K+ Launch
In this episode, I'm breaking down the exact behind-the-scenes numbers from our most successful launch to date, over six figures in cash from just $6K in ad spend. I'm walking you through the entire funnel, from the landing page conversion rates to the VIP upgrade offer that ended up funding more ad spend, to what our show up rates looked like and why they matter less than you'd think. I'm also getting honest about what I'd change next time, where I dropped the ball on promotion, and why this launch was never really about one funnel or one challenge. If you want to see what it actually looks like behind the curtain of a six-figure launch, this episode is for you.
July 28 · 25 min
What 7 & 8 Figure Entrepreneurs Do Differently From Everyone Else
In today's episode, I break down what I believe are the two biggest traits separating our most successful clients from everyone else, traits I see over and over when I look at seven and eight figure founders. I also share how I use deadlines and urgency in my own business, even when it means things don't go exactly as planned. If you feel like you're doing everything right but still stuck, this one's for you.
July 24 · 32 min
Record-Breaking Months, Personal Struggles, and Learning to Trust the Unknown
In today's episode, I open up about the season of duality I'm in right now, experiencing record-breaking months in business while navigating one of the most personal and challenging chapters of my life. I talk honestly about what it's like to feel grief and fear in one moment and excitement about hitting $10 million the next, and why I don't think that's something we talk about enough as leaders. This one isn't polished advice, it's me being real about what I'm working through right now, and I hope it gives you permission to be human in your own season too.
July 22 · 24 min
If Your Marketing Is 'Convincing' People, You're Doing It Wrong
In this episode, I'm sharing why so many business owners lose sight of the actual point of marketing and get buried in tactics instead. I'm breaking down why good marketing isn't about convincing or persuading anyone, it's about making a real connection between where someone is and where they want to be. I'm also talking about why the offer itself matters just as much as the marketing around it, and how removing friction from every interaction with your brand can be the difference between a lead and a sale. If you're ready to simplify your strategy and lead with more clarity, this episode is for you.
July 16 · 23 min
The 2 Levers I Used to Add $100K in Revenue Without More Traffic
What if the next level of growth in your business isn't about doing more? In this episode, I'm sharing why simplifying your strategy and focusing on the biggest needle movers can create far more momentum than adding another offer or funnel. I'm also talking about a mindset shift that's helped me become a stronger leader by not letting my external circumstances dictate how I show up. Because the truth is, the way you lead yourself will always influence the way you lead your business. If you're ready to grow with more intention, clarity, and confidence, this episode is for you.
July 14 · 29 min
The Delusional Goal-Setting Formula I Use to Build Multi-Million Dollar Businesses
In today's episode I'm breaking down the exact formula I use to set goals that most people would call crazy, and why that's actually the point. I'm sharing the two things that have to be true at the same time for it to work: you have to believe the goal is possible, but you also have to be completely unattached to whether you actually hit it. I get into how I'm applying this right now to my new company's goal of seven figures in a year, why I don't need the whole plan before I go after something big, and why not hitting a goal is often the biggest gift in disguise. If you've ever had a goal that scared you a little and made everyone around you say "that's crazy," this one's for you.
July 9 · 25 min
How Do You Know You're Ready for Ads? My Answer After 10 Years Running Them
I get asked this question more than almost any other: how do you actually know when you're ready to run ads? After 10 years and countless client launches, I finally broke down the real answer, and it's not about revenue or how long you've been in business. There's a specific sequence most people skip, and skipping it is exactly why their ads "don't work." I'm walking through the two things that have to happen before you ever spend a dollar on traffic, plus the exact number of conversations I tell every new client to have first. If you've been staring at the ads button wondering if now is the time, this one's for you.
July 7 · 24 min
My Plan to Build a "Boring Business" to 7 Figures
In today's episode I'm breaking down the brand new business I've been secretly building behind the scenes and why I'm putting myself right back into day-one entrepreneur mode after 10 years of leading my company. I'm sharing the real strategy behind why we're starting with free jobs and why getting those receipts matters more than anything else when you're entering an industry where you have zero credibility. I also get into why nobody owes your business sales, no matter how good your offer is, and what it actually takes to earn your place in a brand new market. If you've ever felt like you're starting from zero, this one's for you.
July 2 · 27 min
What I Learned After Posting 2x/Day For 3 Months
In today's episode I'm breaking down what actually happened after three months of posting twice a day, six days a week. I'm sharing the real flow behind how I'm creating that much content without losing my mind, what's working and what's not, and the biggest mindset shift I had to make around detaching from likes and engagement. I also get into why organic content is a slow burn and not the main driver of sales, no matter how good your content gets. Plus I'm walking through the lessons I had to relearn and the mistakes that quietly held me back early on. If you've ever felt like you're posting into the void, this one's for you.
June 30 · 29 min
What I'd Tell Every Entrepreneur Who's Scared To Hire
In this episode, I'm sharing what building a team has actually given me, starting with the upside almost nobody talks about (and no, it's not the freedom of a business that runs without you). I'm not going to pretend it's easy, because it's the hardest part of my business, but the horror stories and the fear of what could go wrong keep so many entrepreneurs playing small. I want to challenge that. Tune in for an honest look at why so much of the conversation around team is driven by fear, and what becomes possible in your business and your impact when you stop letting it run the show.
June 26 · 27 min
BTS of Building an AI-Proof Company in 30 Days + My Plan to Reach Six-Figures
Have you ever wondered what you could build if you started with everything you know now? In this episode, I take you behind the scenes of a brand-new company I'm launching and the marketing lessons that are accelerating its growth from day one. As I build this business from the ground up, I'm leaning on over a decade of experience to move faster, avoid common mistakes, and focus on what actually matters. Tune in for an honest look at what I'm building, what I'm learning, and the principles that are shaping it from the very beginning.
June 24 · 25 min
The #1 CEO Skill in the Age of AI (Not What You Think)
In this episode, I'm breaking down what I think is the most important CEO skill in the age of AI, and it's not what you think. I move insanely fast and I'll defend that as one of my greatest strengths, but I'm watching everyone use AI to take the shortest path possible, and there's a hidden cost most people won't see until it's too late. The more I use AI, the more I'm convinced of one thing about it that's going to change how you create. If you've felt the pull to move faster or lean on AI more, this one's a reminder to pause and protect what actually sets you apart.
June 18 · 25 min
If I Wanted to Build an 8-Figure Brand, This Is Exactly What I'd Focus On
In this episode, I'm breaking down the exact two-part strategy I'd build if my goal was an 8-figure brand. There's the short-term game that pays the bills and brings in consistent leads and sales every single week, and then there's the slow burn I'm investing in knowing it won't pay off tomorrow. Most entrepreneurs only run one of these, and it's usually the wrong one. I'll show you how I think about both, why I'm obsessed with the metrics on one and completely unattached to them on the other, and why consistency is the part nobody wants to do. If you're tired of living sale-to-sale, this one's for you.

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