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Embedded Executive Podcast

Rich Nass, Embedded Computing Design

Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike.  Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
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  • 20 episodes
  • weekly
  • Avg 13 min
  • English

Episodes 20

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  • Wednesday · 16 min

    Embedded Executive: Embedded Application Development Needn’t Be Complicated | SEGGER

    One vendor, SEGGER Microcontroller Systems, can come up with a way to simplify the design of embedded applications, a term they’ve coined as EmApps. You can have Segger write the apps for you, or you can get an SDK from them and do it yourself. I dove way deeper into this issue with Rolf Segger, the Founder of SEGGER, on this week’s Embedded Executives podcast. We get into where TinyML should be deployed and why, and where it shouldn’t.

  • August 19 · 13 min

    Embedded Executive: No More Space To Update Your Device? Uh-Oh | Infineon

    Embedded devices get updates and patches on a regular basis. Those updates consist of bug fixes, security vulnerability updates, and lots of other stuff. But at some point, you’re going to run out of memory space for these patches, especially if your system has been in the field for years or even decades. So what do you do? That's not an easy question to answer, but there is an answer, and that’s what I got from Steve Hanna, a Distinguished Engineer from Infineon, on this week’s Embedded Executives podcast.

  • August 12 · 17 min

    Embedded Executive: Another Long-Range Networking Standard | Last Mile Semiconductor

    NR+, aka DECT-2020 NR, is a non-cellular 5G wireless technology standard that operates without cell towers or operator subscriptions. It offers private, highly scalable mesh connectivity in the license-exempt 1.9-GHz frequency band for such applications as industrial IoT and industrial automation. That said, other long-range standards offer similar connectivity. So the obvious question for me is, “Why do we need NR+?” To answer that question, I spoke to Nick Dutton, a Strategic Advisor to Last Mile Semiconductor. Nick answered my question, and lots more along the way, in this week’s Embedded Executives podcast.

  • August 5 · 18 min

    Embedded Executive: Moving Wireless Standards Forward | CSA

    The Connectivity Standards Alliance (CSA) has a significant task in its hands. As a global body encompassing hundreds of companies, its goal is to create and promote open, universal standards in the wireless space, including (in a big way) the IoT. The goal sounds great, but having most of the major suppliers contributing and providing products for all corners of the globe can cause the process to become unwieldy. To understand how this group works, and how it is moving forward—which it is clearly doing—I spoke to Tobin Richardson, the CSA’s President and CEO, on this week’s Embedded Executives podcast.

  • July 29 · 14 min

    Embedded Executive: Connect Your Low-Power Home Devices With Thread | Thread Group

    We’re seeing new life coming to the Thread standard. If you remember, Thread is part of the IEEE 802.15.4 wireless protocol and operates at very low power. But it doesn’t offer the bandwidth of Wi-Fi. Wi-Fi continues to get better, so I question whether there’s really a need for Thread. Apparently, my question was misguided, as Ann Olivo, the Vice-President of Marketing for the Thread Group, explained to me on this week’s Embedded Executives podcast. (Note that Ann is also the Corporate Campaigns Manager for Silicon Labs). At the recent Unify event, put on by the Connectivity Standards Alliance (CSA), the Thread Group unveiled an app that simplifies the process for developers. Hear more about all of that in our conversation.

  • July 22 · 11 min

    Embedded Executive: Photonics Can Provide a Needed Boost For Data Centers | NLM Photonics

    It seems like nobody wants a data center in their backyard. In fact, they are starting to be banned completely by some states. But we need them if we are going to move AI technology forward. So, what do we do? One of the reasons for the pushback is the power required to drive these massive data centers. While it’s not the be-all, end-all, the use of photonics is one method that can reduce power consumption in data centers. Photonics has been used before, but not as the mainstream transfer medium. But could it? That’s where the discussion started on this week’s Embedded Executives podcast, where I spoke to Brad Booth, the CEO of NLM Photonics.

  • July 15 · 21 min

    Embedded Executive: TinyML Could Get You Over the AI Hurdle | Shawn Hymel

    TinyML is somewhat of a secret to embedded designers, but it shouldn’t be. It could be a relatively simple answer to a very complex problem. To understand why developers should know more about it and how it could help them overcome the AI hurdle, I spoke to Shawn Hymel, an embedded systems engineer, educator, and TinyML expert. On this week’s Embedded Executives podcast, we get into where TinyML should be deployed and why, and where it shouldn’t.

  • July 8 · 12 min

    Embedded Executive: Keep Your Network Up To Date, Regardless of Its Age | Digi International

    For a host of reasons, it’s important to keep your network up to date. Those reasons include performance, reliability, security standards, and others. But what happens when your network is ancient, in technological terms? That’s something many in the embedded space struggle with, as it’s not unusual for embedded platforms to be in the field for a decade or more. To understand what can be done in these cases, I spoke to Ron Elliott, the Director of Field Application Engineering for Digi Infrastructure Management, on this week’s Embedded Executives podcast.

  • July 1 · 18 min

    Embedded Executive: The Race To Stay Ahead of the Bad Guys Armed With AI | Infineon

    As AI gets smarter, it raises the bar for the bad guys to do their bad things. We are in a constant race to stay ahead, and there is seemingly no end in sight. To understand what this means and what can be done to (hopefully) stay ahead of the curve, I spoke to Steve Hanna, a Distinguished Engineer from Infineon, on this week’s Embedded Executives podcast.

  • June 24 · 12 min

    Embedded Executive: The Supply Chain Is In Turmoil | Variscite

    A lot is going on in the world these days that can disrupt the supply chain. From political issues to tariffs to the data center craze, some components are just difficult to obtain. Thankfully, there are ways around the issues and different ways to deal with them. To get a little insight into these issues, I spoke to Ohad Yaniv, the CEO of Variscite, who deals with them daily. He's this week’s guest on the Embedded Executives podcast.

  • June 17 · 15 min

    Embedded Executive: Support the IoT—Everywhere | Ayla Networks

    It would seem like a no-brainer to support IoT in various regions. But that’s not necessarily the case. And when you look at how many new applications are popping up, the waters get even muddier. And don’t even get me started on what happens when you try to go wireless. Someone who is much closer to the issues/hurdles than I is John Grady, the CEO of Ayla Networks, who joined me on this week’s Embedded Executives podcast.

  • June 10 · 10 min

    Embedded Executive: Understand the What, When, and How of Edge AI | Synaptics

    Edge AI is exceeding the expectations that I had for the technology, at least at this early point in its ramp-up. I had expected it to take longer to reach fruition than it actually has, although you could probably argue that it hasn’t come close to reaching even the beginnings of its potential. To understand where Edge AI stands today, where it’s going, and when it could potentially get there, I spoke to John Weil, the Vice President and General Manager for IoT and Edge AI Processors at Synaptics, on this week’s Embedded Executives podcast.

  • June 3 · 13 min

    Embedded Executive: Employing AI For Code Development | Perforce Software

    Should you use AI to generate code? Or should it be limited to code review? From my research, it depends on who you ask. In this case, I asked Rod Cope, the Chief Technical Officer at Perforce Software. Rod has a great deal of experience in this space, and he was my guest on this week’s Embedded Executives podcast.

  • May 27 · 16 min

    Embedded Executive: According To Its CEO, Altera Is Back | Altera

    Those of us who have been around the embedded space for a while are pretty familiar with Altera’s history in the programmable logic space. Without going through the details, it’s a fairly rocky past. The company now claims that we should put the past in the rearview mirror and focus not just on what the company is offering today, but what’s on its roadmap. They feel that the relationships they’ve made and the inroads they continue to make put them in the perfect position to provide the products its customers want and need. I wanted to hear this story right from the horse’s mouth, so I spoke to Altera’s President and CEO, Raghib Hussain, on this week’s Embedded Executives podcast.

  • May 20 · 19 min

    Embedded Executive: Helping Arm Get Silicon to Market | Synopsys

    For its full existence, Arm has primarily been an IP vendor. That has now changed. Arm will be producing silicon products, similar to many of its customers. Getting to that point required an assist from some of its partners, including Synopsys. To understand what an “assist” consists of and what the longer-term outlook looks like, I spoke to Frank Schirrmeister, the Executive Director of Product Management for System Solutions at Synopsys, on this week’s Embedded Executives podcast.

  • May 13 · 15 min

    Embedded Executive: Understand Digital Transformation | NTX

    Digital transformation, particularly in industrial equipment, has the ability to change the landscape of design. Really? Do you even know what digital transformation is? It’s a term that Doug Cougle, the SVP of Operations and Business Development at NTX Embedded, used in a recent conversation. He said it with such conviction that I thought, “Maybe this is something I should learn more about.” I did, and I think you should as well, which is why I invited Doug to be a guest on this week’s Embedded Executives podcast.

  • May 6 · 11 min

    Embedded Executive: Intelligent/Smart Computing Vs. AI | Infineon

    End devices are shipping with the AI box checked. In other words, OEMs are saying that their products are AI-enabled. But are they really, or is this just marketing spin? The first response is that it depends on how you define AI. The second is that some of the features being implemented really are doing so with AI, but there might be other (simpler?) ways to handle the same functions. To make this clearer, I spoke to Steve Tateosian, the Senior VP and GM for IoT, Consumer, and Industrial MCUs for Infineon Technologies, on this week’s Embedded Executives podcast.

  • May 4 · 7 min

    embedded world 2026 Podcast with PQ Shield

    Ken Briodagh of Embedded Computing Design interviews PQ Shield about post-quantum computing on the Embedded Executive podcast LIVE at embedded world 2026.

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