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Ecomm Cowboy

Chris Hall x Colin Dougherty

DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

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  • 35 episodes
  • daily
  • Avg 2 hr 22 min
  • English

Episodes 35

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  • S1 · E162
    September 10 · 2 hr 3 min

    “Selling My Body” for Ads | 2026 Fastest-Growing Brands | AGC: Authentic Generated Content

    An entrepreneur is literally selling his body for ad space, Wingstop drops a $27.99 Wing Pass for the NFL season, and 98 of 100 new American jobs in August went to women. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Commerce Roundtable) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Harry Gray — Co-Founder, Noble Origins & Co-Host, The Meat Mafia PodcastWe dig into one of the cleanest examples of a podcast audience converting straight into a DTC customer base — a 7-person, $500K-seed supplement brand running 100% subscribe-and-save with zero retail partners and shipping to 190+ countries — the "business partner first, idea second" origin, the real unit economics of a built-in podcast audience versus buying Meta and TikTok ads, and the revenue number where he'd finally take a retail placement. Isaac Medeiros — Founder, Content ForgeWe dig into building Mini Katana to 30M YouTube subscribers, 10B+ annual views, and $50M+ in sales with zero paid media (because Facebook banned his ads), then selling it — plus why he declared "virality as you know it is dead" and replaced it with nichemaxxing, giving away his agency's operating playbook as a downloadable AI skill, owning a YouTube channel as a hedge against future CPMs, and what transferred from selling katanas to selling software. ALSO ON THE SHOW - 2026's fastest-growing brands (led by Mr. Pibb) - StreetTalk hits 8-figure ARR and a new "AGC" format - Best Oreo flavor ever - Zero Sugar Mountain Dew - Shopify Sidekick x bulk discount code bot - Google Ads AI dashboards go live ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E161
    September 9 · 2 hr 10 min

    Meta’s Muse x Shopify Merchants | Holiday Forecast +$1T | Always Hire from Agencies

    Meta MUSE goes live for Shopify merchants, Sean Frank argues you should always hire from agencies and never a fractional CMO, Nike and Simon Property Group get dropped from the S&P 100, and an LG smart TV is caught recording while off. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Dana Peters — Founder & CEO, PROOF WalletsWe dig into hitting $18M in year-one sales fully bootstrapped in a category full of VC-funded competitors — the Recon Marine-to-manufacturer path, turning SMS into a two-way concierge channel with a disclosed 21X ROI lift, marketing a real lifetime warranty as a direct attack on competitors' "deceptive limited" fine print, what that warranty actually costs as a percentage of revenue, and whether patents are worth it when the category is flooded with sub-$20 dupes. Mike Khristo — Co-Founder & CEO, LayersWe dig into an ad-platform insider's pivot — six years running ad forensics inside Snap, now selling against the agencies that platform was built for — the thesis that the product's codebase, not the brief, is the marketing input that matters most, whether "$39/month replaces a $10K/month CMO" survives contact with real operators, the tension of asking builders to hand over their source code, and why DTC isn't a Layers market yet. ALSO ON THE SHOW -Butter Land -Nicotine drinks -SKIMS lands in DoorDash -A foldable iPhone, today? -Bain: holiday spending tops $1T, 24% start shopping on AI -DK Metcalf on Antarctica ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E160
    September 8 · 2 hr 23 min

    Meta’s “Flock-fueled” Future | Kendall Jenner Joins TRIP | X Ads for DTC Brands

    Meta lays out its "flock-fueled future," Kendall Jenner joins TRIP, Hulken races to build up inventory ahead of the holiday spike, and we get into running X ads for DTC brands. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Partner, Darkroom) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oren John — Partner, DarkroomWe dig into building Valuable Studios in public — Americana car-culture luxury goods developed open-source, with factories public unless they opt out, taste-lab SKUs over revenue-max merch, and a creative-director POV on what DTC gets wrong about logo-flex and copying. Plus the AI-native agency work at Darkroom, and where creative is actually headed as the tools collapse the cost of production. ALSO ON THE SHOW - Ad test: GPT-6 Astra vs Fable 5.1 - VOX-style ads go viral - Laneige calls out a creator who never existed - Charlie Woods joins Team TaylorMade - HallPass: "tastes like cheating" - The first AI drug ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E159
    September 3 · 2 hr 19 min

    Goodles x Barilla | Temu Spends $962M on Fake Creators | GoPro Acquired: Pivots to Defense

    Goodles takes on Barilla in the better-for-you mac and cheese fight, GoPro gets acquired and pivots to defense (with suspicious timing next to Markiplier's stake), Fortune reports 73 of the top 100 creators in Temu's $962M Meta partnership ads are likely fake, and Jake Paul's anti-fund invests in Archive. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Phil Kyprianou — Founder & CEO, Hubbvee & GothRider CoffeeWe dig into the rare dual perspective of running the agency and the brand at once — building on Shopify since 2012 (back at 42,000 merchants), the unglamorous system behind scaling GothRider to 200+ retail doors, whether chasing those doors cannibalized DTC margins, the real LTV math that made a $60 CAC still work post-iOS 14.5, and being publicly skeptical of AI-tool hype while demanding measurable 90-day outcomes. Kevin Espiritu — Founder & CEO, Epic GardeningWe dig into one of the clearest content-to-commerce flywheels in DTC — the $35,000 personal bet importing raised garden beds from Australia that turned a hobby blog into a real commerce business, the buy-not-build call acquiring Botanical Interests instead of building a private-label seed line, and doing the live math on a 10-million-person mission against 3.6M current followers. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW- Intelligems ships a "Buy X Get Y" feature - Drake Maye joins L.L.Bean - Shake Shack's Reese's shake - A $5K cowboy hat - Peptides for veterans - A quiet operator hits a first $500K month ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E158
    September 2 · 2 hr 13 min

    David x HallPass: $2.2B Valuation | YouTube & Amazon Partnership | Zuck’s AI Warpath

    Medici lands a $2.2B valuation, YouTube creators can now tag Amazon products, Meta's Muse voice transcription undercuts the market at $0.18/hr, and colleges are about to start running out of students. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Steve Rekuc — Director of Data, Common Thread CollectiveWe dig into the quantitative backbone behind CTC's growth claims — geo-holdout incrementality testing productized for mid-market brands, the gap between platform-reported ROAS and actual incrementality (AppLovin averaging 171% across 18 tests), the Spend/aMER model that told an apparel brand to cut spend from $2.14M to $1.06M a month, the internal fight when the data says spend less, and the new Prophit Engine forecasting revenue within 3% across $3B in GMV. Erika Lee — Head of Brand, CorgiWe dig into building a community brand on a commoditized product — the AI-insurance startup (YC S24, ~$630M valuation) betting on a 24/7 FiDi cafe, branded buses, and an in-house newspaper over billboards, the local-TV-news-to-startup storytelling path, landing the job via a cold X DM, and why the Corgi Cafe doesn't need to make money on coffee. ALSO ON THE SHOW - AfterSell unboxing - Calvin Klein x Sadie Sink - Farmer Bill's steak sticks - An 1847 Oregon Trail sourdough starter that's still alive - Quince's first sample sale sold out 6 hours early - TikTok Shop as liquidation, not growth - Koast.ai: Facebook ads without a Facebook account ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E157
    September 1 · 2 hr 17 min

    FTC Sues Amazon | Grok Bot Agentic Commerce | Markiplier x GoPro

    The FTC and 22 states sue Amazon over a secret ad-surcharge scheme that allegedly overcharged more than a million advertisers, Dr. Squatch and IShowSpeed run a $1M speedrun, Markiplier becomes GoPro's largest shareholder, and Happy Dad x Big John golfs 450M IG views in 90 days. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Oren John (Partner, Darkroom) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oren John — Partner, DarkroomWe dig into building Valuable Studios in public — Americana car-culture luxury goods developed open-source, with factories public unless they opt out, taste-lab SKUs over revenue-max merch, and a creative-director POV on what DTC gets wrong about logo-flex and copying. Plus what "the first AI-native advertising agency" actually means at Darkroom, building with Grok, and why there are no boring niches, only boring content. ALSO ON THE SHOW - Slash Platinum Card unboxing - Brian Blum on running with no outbound sales - Aimé Leon Dore's JP Morgan controlling stake - Dyson's $500 AI-powered toothbrush - SpongeBob x One Piece at McDonald's - Molson Hart: Vietnam to your door - Handwritten outreach vs. AI slop ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E156
    August 31 · 2 hr 19 min

    Infinite AI Livestreams | ChatGPT Ads Are Back? | Festivals x GenZ

    MiniMax AI is generating infinite livestreamed video, OpenAI is streamlining ChatGPT ad-campaign creation, Bubba takes its new brand identity to Lollapalooza, and American farmers are bringing Southern olive oil back. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chris Orzechowski (Owner, Orzy Media) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Andreea Moise — Founder, Hype MavenWe dig into the contrarian thesis that brands should own their influencer program, not rent it — ten years building six- and seven-figure in-house influencer engines for DTC, SaaS, and B2B, the 90%-posting-rate seeding playbook, hitting positive ROI within 90 days on four-figure spends, blunt operator truths like "influencer pricing will never be regulated," and debunking every reason brands give for why influencer marketing "doesn't work." ALSO ON THE SHOW - Surreal's overnight oats ready in minutes - The Crumbl x Minecraft collab - 100% American-made shirts make a comeback - The greatest toy commercial ever made - Photon Matrix builds an Iron Dome for mosquitoes - A DTC founder group takes off on X ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E155
    August 28 · 2 hr 50 min

    Good Good vs. Callaway | BrewDog Gives Equity to Customers | Ninja Filter Goes Viral

    SharkNinja's viral product-design machine gets dissected, Nike drops the Caitlin 1, and Callaway faces a cover-up question. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Josh Lekach — CEO, Sport DrinkWe dig into taking on Gatorade off the back of a single Instagram post — the defiantly plain-spoken electrolyte brand with the most honest SKU names in beverage ("No Flavor with Sugar," "No Yellow 5 Lemon Lime"), a real-ingredient formula riding the clean-label wave, the three-owner structure with one anonymous partner, and a chronically-online founder voice that does the marketing a legacy brand would spend millions failing to buy. Bob Phibbs — CEO, The Retail DoctorWe dig into the hard economics of physical retail experience — $15/hr labor against roughly $400/hr in incremental sales from a staffed fitting room — a direct challenge to the "organized retail crime" narrative closing fitting rooms, AI-roleplay sales training for DTC brands opening their first stores, and the mystery-shop benchmark most operators have never seen quantified, from a practice that's trained 250,000+ associates. Michael Morelli — Founder, PawgenWe dig into bringing the human biohacking playbook to dogs — K9-REPAIR, a weight-dosed BPC-157 and TB-500 peptide stack made in the USA, the rescue dog Choo Choo as both emotional and data engine, the "built $100M+ in health, lost it, built again" arc, the $CHOO memecoin that discounts orders and burns supply, and a full canine-longevity roadmap: repair, nourish, measure, monitor, recover. ALSO ON THE SHOW - Hot Jobs - BrewDog co-founder returns with a "last drink" beverage - Nike ACG Picklejus - Costco reimburses a purchase after 6 years - Meta CPMs are crushing brands again - Perogies Bro x GTA 6 ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E154
    August 27 · 1 hr 56 min

    Meta’s AI Plan Implodes | GLP-1s Boost Apparel + Cheesecake | Oasis Health Needs Lawyer

    Reuters details how Mark Zuckerberg's plan to replace Meta staff with AI imploded, GLP-1 users are spending more on clothes (Victoria's Secret up, Cheesecake Factory down — the duality of man), and the Oasis health app is seeking a lawyer. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Luke Thorburg — Co-Founder & CCO, StreetTalkWe dig into the viral street-interview format behind ads for IM8, Grüns, and Cal AI — the bet that people trust people, real conversations with real strangers cut into paid and organic creative that educates, entertains, and converts. Plus coining "Conversation Creative" into a category and a Digiday 2026 finalist run, the stranger-turned-co-founder origin with Josh Suggs, scaling in NYC with zero outside capital, and the affiliate and funnel economics — AOV, subscription paths, and EPC — beneath the format. ALSO ON THE SHOW -Emma Chamberlain x J.Crew -Chili's fills the Good Good void -Pollen Robotics' $400 open-source robot -Goodia: apple cider in a squeeze bottle -Japan's pixelated video-game bandage -Instinct is building a personal AI agent ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E153
    August 26 · 2 hr 27 min

    Good Good Golf Canceled | Meta Owes $17B: Major Changes for Youth Users | Apple’s “Human Slop” Ad

    Good Good Golf is canceled, Apple runs an ad about "human slop," Reuters details how Meta's plan to replace staff with AI imploded, and Meta agrees to pay US states $16B to settle social-media addiction lawsuits. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Jared Gutstadt — Founder, Rebel AudioWe dig into how "Jingle Jared" turned music placements on Chappelle's Show into Jingle Punks — a 500,000-song catalog that scored 1,000+ TV series before a WME acquisition — and now Rebel Audio, the "Canva of podcasting" that clones a creator's voice to translate a show into 30+ languages, and why brands should treat media as IP, not an expense. Matt D'Elia — Writer/Director & Host, "Matt D'Elia Is Confused"We dig into rebuilding a creative career as a direct-to-audience business — the SXSW-breakout American Animal he refused to cut for streaming, walking away from Hollywood for a Patreon-first model with ~3,000 members, and running a live show across X, YouTube, Twitch, Kick, and Instagram where platforms are for reach but ownership lives on Patreon. JT Sarafa — Founder, JTS Growth; Co-Owner, Pop Daddy SnacksWe dig into scaling Pop Daddy Snacks to ~$15M GMV on TikTok Shop — the SKU change from single-flavor bags to nine-flavor variety packs that unlocked $700K GMV in a month, the content-then-affiliate-then-offer playbook, and TikTok Shop's halo on Amazon and retail. Alex McEachern — Head of Marketing, Intelligems QUICK DRAW SEGMENT We dig into the profit-per-visitor gospel — testing prices, shipping, and offers the way brands test creative, why most persona work tells you nothing about what to do next, and being the first experimentation platform with an official Claude connector. ALSO ON THE SHOW - A look at the daily schedule of a 100+ client ecom agency - Ninja's countertop take on Brita - Saint James iced tea and MSG in a bag - FDA allows insect fragments in everyday foods - Victoria's Secret is up 300% - Nike is rudderless in the algorithm era ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E152
    August 26 · 2 hr 19 min

    Peptides for Dogs | Shein’s Valuation Crashes 73% | Frictionmaxxing

    Peptides for pups are having a moment, Shein's valuation crashes 73% ahead of its IPO, Gen Z embraces "frictionmaxxing" — texting at the speed of pigeon — and KFC drops an Oreo chicken sandwich. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Founder, Valuable Studios) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Oren John — Founder, Valuable StudiosWe dig into the cardinal sins of modern marketing, balancing the male/female view ratio on YouTube, whether bitterness can go mainstream as a flavor, and why pricing is marketing — the halo-product effect and what it does to the rest of the catalog. SEGMENTS TikTok Shop Top 10: the highest-revenue shops in July, tracked via Kalodata Great Finds: - A scary back-to-school ad - the Apple polishing cloth, - and Dunkin's first drive-thru for dogs Closing Time: - Blank Street raises $75M at a $650M valuation - the $1-bidding ad auction hits 53 sponsors ALSO ON THE SHOW - Winks copycat - Amazon hikes hardware prices 60%, blaming a memory shortage - A Grok-bot "infinite money glitch" - The 2026 World Humanoid Robot Games ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E150
    August 25 · 2 hr 14 min

    State of TikTok Shop (Q3) | Under Armour Drops The Rock | Peptides for Pups

    We break down the State of TikTok Shop Q3 2026, Forbes reports TikTok is profiting off drug-dealer ads, Under Armour ends its partnership with The Rock, peptides for pups are having a moment, and Americans want more protein in five minutes or less. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk. ON TODAY'S EPISODE Marcus Ohanesian — CEO, Perfect EvolutionWe dig into the accessibility problem hiding inside ecommerce — how a beautiful, high-converting Shopify store can still lock out paying customers, why operators obsess over CRO but ignore accessibility that costs them sales, whether those corner accessibility widgets actually work, treating agency partners as a distribution channel, capping client size on purpose, and a live Shopify teardown calling out quick, actionable wins. Zoe Kahn — Founder & CEO, Inevitable AgencyWe dig into customer experience as a growth channel — why treating support as a cost center is wrong, the unseen-cost multiplier where visible tickets represent a far larger population silently churning, how much of CX should be AI right now and where it falls apart, turning an anonymous retail buyer into someone you can market to, handling a viral moment like Good Girl Snacks' unopenable jar, and what your support tickets are really trying to tell you. ALSO ON THE SHOW - The twist-up butter stick - VanMan's from-scratch orange soda - Bugatti launches a $400K TV - A Japanese fire truck for $13K - Lululemon's shopping experience is dire - Bilibili takes on YouTube globally ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E149
    August 21 · 2 hr 28 min

    HOT JOBS | Meta Is Killing Manual Placements | ChatGPT Comes to iMessage

    District brings live-selling to your homepage, Meta is killing manual placements, Mark Zuckerberg buys a castle, and ChatGPT comes to iMessage. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jamil Bhuya (Co-Founder & Head of Growth, Otherhalf Studio) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Scott Hickle — Co-Founder & CEO, Throne ScienceWe dig into consumer hardware subscription in the most stigma-heavy category imaginable — the smart toilet — a joke at a 2021 poker game that became a company, pivoting from a failed B2B healthcare-staffing startup into consumer hardware within six weeks of raising pre-seed, importing the Whoop playbook of biometrics, app insights, and a subscription data layer into an entirely new physical category, and the Series A they raised three weeks ago. Brian Rosin — Chief Financial Officer, IM8 HealthWe dig into running the P&L of DTC's fastest-scaling supplement rocket — the David Beckham-co-founded brand that hit $100M ARR in 11 months and is pacing to $200M in year two — a record Q2 of $45M at 65% gross margin and 118,000 new customers, the rare public-company transparency play of 40-page shareholder letters with CAC and retention in the open, an AI-native operating culture, and signing Lily Collins as face and shareholder. ALSO ON THE SHOW - Capsule and Boxabl houses - A $200 film, "Niu Lai," becomes a $4M hit - The Temu-ification of consumer hardware -A 60-foot train becomes ad space - Slack launches AI coding channels - Zoomers don't drink or own printers ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E148
    August 21 · 2 hr 24 min

    Pocket Hits $100M ARR in 7 Months | Bama RushTok: $200 for 1M Views | ChatGPT Drops Reddit

    Pocket hits $100M ARR in just seven months, AI-Bama RushTok is paying $200 for a million views, Amazon rolls out 30-minute drone delivery across 500 cities, and ChatGPT stops citing Reddit. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) and Cody Wittick (Founder, Kynship) join Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Dr. Ilon Choai — Co-Founder, NOBSWe dig into turning a kitchen-mixed formula for his own sensitive mouth into TikTok's #1 selling toothpaste — the dentist-founder credibility play, selling fluoride-free tablets against fluoride orthodoxy with a peer-reviewed University of Texas study behind it, the 20,000-jars-a-month influencer gifting machine, the year-long Biom-to-NOBS rebrand named after the hero product, and the February 2026 jump from TikTok Shop to Target shelves nationwide. Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour. ALSO ON THE SHOW - Rokt AfterSell launches subscription upgrades, already lifting LTV 25%+ at Grüns and Primal Queen - DTC houses and DTC pubs - Adult non-alc sales top $1B - Costco's clever way to turn people away - Roll-up TV and big-ass TV - 23M TikTok videos reveal what actually works ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  • S1 · E147
    August 20 · 2 hr 4 min

    Moderna: Cure for Cancer | IM8 $240M Run Rate | TikTok Tests DM Payments

    Moderna makes headlines with cancer-cure news, IM8 hits a $240M run rate, Zipline teams up with Uber Eats for drone delivery, and TikTok tests peer-to-peer payments through DMs. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Dennis Hegstad — Co-Founder, Internet Research UnitWe dig into his fourth company in the Shopify ecosystem — running paid media for Fashion Nova when it was the #1 brand on Shopify, building LiveRecover into $150M+ in attributed revenue on a "powered by people, not chatbots" bet before its exit, buying and flipping OrderBump in 100 days, the coupon-leak app that died when a Shopify checkout update erased the problem it solved, and building Internet Research Unit as ecommerce's on-demand data layer — all told with unusual honesty about luck and failure. ALSO ON THE SHOW - Loonen unboxing - BuzzBalls x Pop-Tarts - Neko's US expansion - The Tesla Semi - LITEFAR's $599 beach wagon - Garage Beer x Liquid Death: "we want your pee" ------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Proppel - https://www.weareproppel.com/ecomm-cowboy-proppel Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

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