What is Pop-It?

What is Pop-It? Thanks for asking!

If 2017 was the year of the hand spinner in the toy world, 2021 is the year of the Pop-It! Even if the name doesn’t immediately ring a bell, the chances are you’ve seen one of these fidget toys in a picture or video on social media without realising. Manufacturers have had to ramp up production due to the recent surge in popularity.

The Pop-It is basically a silicone-based tray containing colourful half-sphere bubbles. You’d be forgiven for saying it looks pretty unremarkable at first. You can push the bubbles through one by one, which creates a satisfying popping sound. Once you’ve finished popping one side, you can simply flip it over and pop back the other way!

It sounds like a reusable version of bubble wrap! What’s the appeal of Pop-It then? In under 3 minutes, we answer your questions!

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A podcast written and realised by Joseph Chance.

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