Do you really know?

Are influencers over?

March 20 · 4 min
0:00-4:33

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Promo codes, sponsored hauls, paid partnerships… If it feels like your feed has turned into a nonstop ad break, you’re not imagining it. And plenty of people are over it.

According to a study by the Harvard Business Review, 61% of users say they no longer trust influencers’ recommendations. That’s a serious credibility problem.

Why are we growing more skeptical of influencers? Can influencers win back our trust? Are virtual influencers the next big thing? In under 3 minutes, we answer your questions!

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A Bababam Originals podcast written and realised by Amber Minogue.

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