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Digital Transformation Series

Mehrnaz Campbell

I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results.

To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series.

- Mehrnaz Campbell,
Founder and CEO of Cheemia & Cheemia ReSET
Author of The Omni Advantage

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20 episodes
monthly
Avg 56 min
English

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#37
August 20 · 42 min
In Conversation with Tina Backhouse
In this edition of our Digital Transformation Series, I was delighted to welcome Tina Backhouse, one of the UK’s leading voices on women’s health and Vice Chair of Menopause Mandate, for an insightful conversation. Together, we explored women’s health, menopause policy, healthcare innovation and the future of equitable care.
#36
May 6 · 39 min
Mehrnaz Campbell in conversations with Gareth Motley
In this episode of the Digital Transformation Series, Mehrnaz chats with Garth Motley, National Sales Manager for Glenmark Pharmaceuticals. Gareth brings over 15 years of leadership experience across the pharmaceutical industry, with a background spanning market access, sales leadership, stakeholder engagement, and multiple therapeutic areas. What stands out is not just the breadth of his experience, but the consistency of performance and his ability to lead high-performing teams in a constantly evolving landscape. In this session, we explore how commercial roles in pharma are changing and what that means in practice for organisations and teams.
#34
February 28 · 41 min
Mehrnaz Campbell in conversation with Dr Azmain Chowdhury
Mehrnaz was joined by Dr Azmain Chowdhury, medical doctor and clinician creator, for the next session in the Digital Transformation Series on 26th February. With over 500,000 followers, Dr Azmain Chowdhury is known for delivering credible, evidence-based health education through engaging content that regularly reaches millions. A member of WHO Fides and the TikTok Clinical Creator Council, and accredited by YouTube Health and the Patient Information Forum, he was also the 2023 Gold Award winner of MHP Group’s 30 to Watch Politics Award as Health Champion. He has collaborated with the UK Government, NHS, WHO and UNICEF. We’ll be discussing what a typical day looks like for him, what he wishes pharma sales reps better understood about HCPs and how he built a 500k following on TikTok. I’ll also be asking what he believes pharma should be doing differently to stay relevant in today’s digital healthcare landscape.
#33
Dec 12, 2025 · 1 hr 3 min
Mehrnaz Campbell in conversation with Brian Shroyer
In this month’s edition of our Digital Transformation Series, Mehrnaz Campbell chats with Brian Shroyer, a global digital and customer engagement leader with extensive experience across pharma, real estate and B2B hi-tech software.
#32
Nov 14, 2025 · 58 min
Mehrnaz Campbell in conversation with Graham Addison, AstraZeneca
In this episode, Mehrnaz Campbell chats with Graham Addison, Global Head of Launch & Marketing Excellence at AstraZeneca. With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation. Together, they’ll explore how real transformation begins with people - not platforms. From creativity and curiosity to the smart use of technology, they’ll unpack what it really takes to connect with HCPs and patients in today’s changing world.
#31
Aug 14, 2025 · 1 hr
Mehrnaz Campbell in conversation with Nina Fyhn, Commercial Excellence Manager, Sanofi
This month's Digital Transformation Series is another thought-provoking conversation. Mehrnaz Campbell was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi. With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a refreshingly honest perspective. We discussed: - The importance of authenticity in communication with HCPs - Moving away from buzzwords to address real industry challenges - Why it's time to speak more openly about what’s working and what isn’t working in Pharma
#30
Jul 21, 2025 · 1 hr 2 min
Mehrnaz Campbell in conversation with Carlos Eid, Novartis
In this episode of our Digital Transformation Series I am joined by the amazing Carlos Eid, MD! Carlos is a Medical Doctor and global pharmaceutical professional with over 14 years of experience spanning medical affairs, market access and field medical excellence. He currently leads the Cardiovascular Medical Affairs team for International Markets, where he applies his expertise across diverse geographies. He is driven by the opportunity to make a meaningful impact on clinical practice and patient outcomes. Don’t miss this opportunity to gain valuable perspectives from one of the industry's leading voices. #DigitalTransformationSeries #Cheemia #pharma
#29
Jun 10, 2025 · 1 hr
Mehrnaz Campbell in conversation with Fi Edwards and Katie Langdon, Skin + Blister
Mehrnaz Campbell chats with Fi Edwards and Katie Langdon, sisters and founders of Skin + Blister – the agency that exists so that nobody feels lost in healthcare. Managing Director, Fi Edwards, is passionate about impactful communications that help improve lives. Having worked in pharmaceutical marketing for her entire career, Fi loves collaborating with commercial teams to find solutions to big strategic challenges. She is a champion for patients in human and animal health, as well as clinical trials. An empathetic leader who advocates for a remote culture, Fi is determined to retain amazing talent within the creative industry, no matter what life throws their way. Creative Director, Katie Langdon, is an innovator with a huge passion for omnichannel content. Katie leads with purpose and will always speak her mind (with kindness). Katie is a master of taking complex information and making it meaningful, accessible and useful for all. And her creativity works, having won national and international health and wellness awards along the way. Katie is always looking one step ahead and inspires her internal team and external client partners to consider the potential to use AI for good in healthcare. Fi and Katie are on a mission to put the care back into healthcare communications. They are looking forward to delving into the topics of omnichannel communication.
#28
May 5, 2025 · 56 min
Mehrnaz Campbell in conversation with Alyssa Fenoglio from Teva Pharmaceuticals
In this episode of the Digital Transformation Series Mehrnaz chats with Alyssa Fenoglio - a bold, purpose-driven leader with a global track record in brand-building, digital innovation and AI-powered transformation. Currently VP, Global Head of Digital Commercial at Teva Pharmaceuticals, Alyssa brings deep insight from P&G, Medtronic, Sanofi - and beyond.
#27
Apr 10, 2025 · 1 hr 1 min
Mehrnaz Campbell in conversation with Andrew Binns from Croda Pharma
In this episode of the Digital Transformation Series, Mehrnaz chatted with Andrew Binns, Global Marketing Director of Croda Pharma. Andrew Binns began his marketing career working with English Premier League football clubs and major tourist boards, including Visit Britain and Visit California. In these roles, he developed a deep understanding of audience mindsets and behaviours, recognising the power of strategic engagement. Building on this foundation, he trained in COM-B, the behaviour change framework, and later became a BJ Fogg-accredited practitioner, refining his expertise in driving meaningful behavioural shifts. His ability to engage audiences in innovative and creative ways caught the attention of the pharma industry, leading to his recruitment with a clear mandate: to disrupt the status quo and drive real change. During his time at AstraZeneca, he challenged conventional thinking, tearing up unrealistic omnichannel theories and replacing them with a pragmatic, real-world customer engagement strategy. The impact was immediate - significantly increasing HCP engagement.
#26
Mar 11, 2025 · 58 min
Mehrnaz Campbell in conversation with Nico Renner from BeiGene
In this episode of the Digital Transformation Series, Mehrnaz chats with Nico Renner from BeiGene. Nico isn’t your typical pharma marketeer: He considers himself as a hybrid between business and biotechnology, as he studied both. Almost by coincidence, Nico started to work on digital transformation projects in oncology at Roche Germany. Further gathering experiences in Social Media Management for Patient Education in Ophthalmology. Currently, he is working for BeiGene in Switzerland as a product manager. Nico brings new perspectives and questions to pharma, as he does not even know "the old days". Nico is a firm believer in outcome-driven marketing. His signature approach? "No shiny slides, but tangible results. Marketing is not about opinions, but data." When he’s not redefining the marketing playbook, you can find him sparking thoughtful discussions on LinkedIn about the future of pharma marketing, digital engagement, and customer experience in pharma.
#25
Feb 9, 2025 · 1 hr 3 min
Mehrnaz Campbell in conversation with Nyambe Sumbwanyambe from The Black Sherpa
In January, I chatted with Nyambe “Yam” Sumbwanyambe. 🎙️ Yam is a dynamic, innovative leader with nearly two decades of experience in the pharmaceutical and healthcare industries. Yam has established a reputation for driving commercial excellence, fostering inclusion and championing professional development. In 2023, he founded The Black Sherpa Podcast, a platform dedicated to empowering social mobility through candid conversations on personal development, career progression and overcoming systemic barriers. Born in Zambia and raised in the UK, Yam’s journey reflects resilience, adaptability and ingenuity.
#24
Jan 8, 2025 · 1 hr 3 min
Mehrnaz Campbell in conversation with Carolina Quezada Correa from Grünenthal
Carolina is known for her passion, energy, dedication, commitment, and her strong ability to build consensus. With over 10 years of experience in the pharmaceutical industry and a background in public relations, marketing, and communications. She later specialised in digital marketing and transformation, taking on key roles at Pfizer and Grünenthal.
#23
Nov 19, 2024 · 48 min
Mehrnaz Campbell in converation with Christian Wöckel from Sanofi
In the next in the Digital Transformation Series, Mehrnaz Campbell will be talking to Christian Wöckel, Head of RSV Franchise @Vaccines Germany & Austria for Sanofi. With a passion for Digital Transformation, and a strong drive for results and impact, Christian has helped different organisations and business units to transform in a world of constant change and digital disruption. With a fixer-mindset, Christian enables teams and individuals to solve challenges that come with (digital) transformation.
#22
Oct 19, 2024 · 57 min
Mehrnaz Campbell in conversation with Marco Andre from Novartis
I talk to Marco Andre, Global Head of AI and Marketing Excellence at Novartis. I was particularly excited because Marco is quite unique. He possesses extensive experience in AI and automation, yet he brings a refreshing humility to how these tools can be applied in the pharmaceutical industry. Marco is a keynote speaker, an AI advisor to executives, and a published author. With over 20 years of experience in companies such as Google, Procter & Gamble, and YouTube, he has held local, regional, and global roles in marketing, sales, partnerships, and operations. Outside of work, Marco is the author of the book Imperfect Stories, a passionate Lego enthusiast, and a proud owner of more than 20 sets. I believe I first met Marco in person in Dubrovnik in May this year, where he delivered two memorable presentations. On Day 1, he gave a talk titled "The Hype is Gone, It's Time to Grieve," focusing on generative AI. His presentation was so entertaining that I found myself sitting at the edge of my seat; it was fast-paced yet highly engaging. I think he received the highest score for the upfront presentation that day. On the second day, he led a brilliant interactive panel discussion about learning from failures. I thoroughly enjoyed his sessions—they were fun, interactive, and refreshingly real.
#21
Sep 12, 2024 · 1 hr 1 min
Mehrnaz Campell in conversation with Chiara Bolgnini from Roche
After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️ On the 22nd August, l chatted with the amazing Chiara Bolgnini. Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked for 14 years in life science companies in senior global and international roles at Novartis Global headquarters, Bristol-Myers Squibb Worldwide organisation, and Abbott Global headquarters. She is now working at Roche Pharma International. Chiara possesses proven senior marketing leadership skills and has led global, regional, and local marketing teams to drive key integrated omnichannel marketing strategies. She's also led blockbuster product launches and growth resulting in billions in sales. Listen to her amazing journey in Pharma.
#20
Jul 2, 2024 · 56 min
Mehrnaz Campbell in conversation with Emma Vitalini from Amgen
Mehrnaz Campbell chats with Emma Vitalini, Head of Global Medical Digital Strategy at Amgen. Emma has focused her recent attention and development on the strategic build and deployment of new and evolving technologies.
#19
Apr 16, 2024 · 57 min
Mehrnaz Campbell in comversation with Amish Patel from APC
For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute effective engagement strategies while building in-house marketing capability.
#18
Mar 19, 2024 · 56 min
Mehrnaz Campbell in conversation with Dario Safaric from NEXT Pharma
Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 14 countries.
#17
Feb 20, 2024 · 56 min
Merhnaz Campbell in conversation with Patrick Markt from Daiichi Sankyo Europe GmbH
Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for medical doctors and patients.

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