Digital Marketing Talk

Sola Mathew

Are you a struggling entrepreneur lost in the vast sea of digital marketing, desperately seeking visibility and sales? Dive into Digital Marketing Talk with Sola Mathew for a lifeline of proven strategies, actionable tactics, and expert insights. Let's sail through the challenges and steer your business towards success together!

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20 episodes
Avg 12 min
English

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#117
June 3 · 12 min
3 Ways I Use AI as a Marketer
Many people use AI the wrong way but what if you can leverage AI to power your marketing. In this episode, I share 3 ways I use AI as a marketer. I use AI for Data Analysis, Design and Automation. Remember to share and subscribe.
#116
May 10 · 7 min
Claude + Klaviyo MCP Integration: Build Smarter Email Marketing Workflows with AI
In this episode, you’ll learn how to supercharge your email marketing using the Claude and Klaviyo MCP integration. Sola Mathew breaks down how AI can help you create smarter data analysis and improve overall marketing performance inside Klaviyo. 3 Free Claude + Klaviyo Prompts for Your Audience Prompt 1: Campaign Performance Analysis Analyse this Klaviyo campaign data and explain: What performed well What underperformed Possible reasons why 3 actionable recommendations to improve future campaigns Focus on open rate, click rate, conversion rate, revenue per recipient, and audience behaviour. Prompt 2: Customer Segment Insights Review this Klaviyo customer segment data and identify:• High-value customer patterns At-risk customers Potential retention opportunities Recommended campaigns or flows for each segment Present the findings in a clear marketing strategy format. Prompt 3: Email Flow Optimisation Analyse these Klaviyo email flow metrics and identify bottlenecks, weak-performing emails, and optimisation opportunities. Suggest: Subject line improvements Timing adjustments Segmentation recommendations Content improvements A/B test ideas Prioritise changes based on potential revenue impact.
#115
April 19 · 19 min
5 Things our Meta ROAS Doesn't Tell You
Is your Meta ROAS lying to you? Probably. We all love seeing a high Return on Ad Spend (ROAS) on our Facebook and Instagram ads, but it’s only a fraction of the bigger picture. Relying solely on the Ads Manager dashboard can actually hurt your scaling strategy.In this podcast, we break down the 5 crucial things your Meta ROAS doesn't tell you—from hidden profit margins and Customer Lifetime Value (LTV) to attribution blind spots. Stop optimising for vanity metrics and start scaling for true business profitability!Get The PLANT™ Revenue System Guide athttps://solamathew.com/plant/
#114
January 1 · 6 min
Facebook Ads 101 Post Andromeda
Meta Ads (Facebook and Instagram Ads) will never remain the same post Andromeda. This is how to win the game in 2026.
#117
Dec 11, 2025 · 7 min
What Meta Ads Will Look Like in 2026
The future of Meta ads in 2026 boils down to 3 things. Broad targeting, more diverse creative and DPA. Watch to learn more. If you want help with your Meta Ads, visit https://solamathew.com
#116
Oct 25, 2025 · 24 min
Meta Andromeda How To Win Facebook and Instagram Ads In The New AI Era
Unlock the secrets of Meta Andromeda — the powerful AI system reshaping Facebook and Instagram advertising. In this episode of Digital Marketing Talk, host Sola Mathew breaks down how Meta’s new algorithm works, why old ad strategies are failing, and exactly what you need to do to thrive in the AI era. Whether you're a digital marketer, media buyer, or business owner, this is your ultimate guide to winning with Facebook and Instagram ads in 2025. Topics Covered: What is Meta Andromeda and how it works Why targeting is no longer king How creative fuels AI-driven ad delivery Campaign structures that feed the algorithm Real-world tips to optimize and scale Tune in now and future-proof your ad strategy! To contact Sola Mathew, send email to info@solamathew.com To get the PLANT™ Framework mentioned, please visit https://solamathew.com/plant
#115
Jul 31, 2025 · 57 min
$100M+ in Client Revenue: Marissa Rodriguez on E-Commerce Strategy & Global Scaling
In In this high-impact episode, e-commerce strategist Marissa Rodriguez breaks down how she’s helped brands generate over $100 million in revenue through smart strategy, global positioning, and scalable systems. Whether you’re building your first online store or looking to take your brand global, Marissa shares the exact mindset and methods she uses to help clients grow fast — and profitably. 💼 Perfect for:Shopify owners • E-Commerce Entrepreneurs • Coaches • Consultants • Product Creators • Digital Marketers Learn more about Marissa on her website: https://throughexperience.com/ Digital Marketing Talk Podcast is hosted by Sola Mathew, a Digital Marketing Consultant and TEDx Speaker. Learn more about Sola at https://solamathew.com/about
#114
Jun 11, 2025 · 8 min
The Illusion of Thinking: What Apple Just Discovered About AI
Discover what Apple just revealed about AI in their latest research paper, “The Illusion of Thinking.” Learn how top models like OpenAI’s o3, Claude 3.7, and Gemini Thinking fail at true reasoning—despite sounding intelligent. Perfect for marketers, tech enthusiasts, and AI users who want to understand the real limits of artificial intelligence.
#113
May 13, 2025 · 6 min
Boost Your Monetisation Opportunities with Google offerwall for Adsense
In this episode, Sola Mathew explores how Google’s new Offerwall feature for AdSense can unlock fresh monetisation opportunities for content creators and website owners. Discover how it works, who it’s for, and practical ways to implement it to maximize your earnings beyond traditional ads. Learn more about Google Offerwall
#112
Apr 5, 2025 · 7 min
How to Use ChatGPT to Generate Studio Ghibli Style and Other Animation
You have probably seen the viral Studio Ghibli Style animatins images created by many people using ChatGPT. In today's podcast Sola Mathew will guide you on how to create your own version and more. Tag Sola Mathew with your creations on Twitter/𝕏 https://x.com/globalsola
#111
Dec 5, 2024 · 18 min
How to Make $1000 Online in 30 Days
Want to learn how to make $1000 online in 30 Days? This podcast episode shows you the exact framework to reach that goal. We hope you love it.
#109
Aug 15, 2024 · 12 min
The Power of Podcast in Digital Marketing
In this episode of Digital Marketing Talk, we’re diving into the incredible potential of podcasts as a digital marketing tool. Join Sola Mathew as we explore why podcasts have become a powerful medium for brands to connect with audiences on a deeper level. From establishing authority and building brand personality to content diversification and direct marketing, podcasts offer unique advantages that other formats can’t match. We’ll discuss real-world success stories that highlight the impact of podcast marketing, guide you through the steps of starting your own marketing podcast, and explore various monetization strategies beyond traditional ads. Whether you’re new to podcasting or looking to refine your approach, this episode is packed with insights to help you leverage the power of podcasts in your marketing strategy. Don’t forget to rate, review, and subscribe!
#108
Jun 30, 2024 · 8 min
10x Your Email Marketing Revenue with AI
Want to 10x your email marketing revenue with AI? In this podcast, you will learn how we used AI to 10x the email marketing revenue of one of our clients and how you can do the same. We used a combination of AI tools like ChatGPT and Google Gemini to achieve this incredible result. Listen and let us know what you think. MENTIONS PDG Advertising Podcast ChatGPT Gemini 👥 Follow Me: Facebook: https://facebook.com/globalsola Twitter (𝕏): https://twitter.com/globalsola Instagram: https://instagram.com/globalsola
#107
Feb 4, 2024 · 8 min
How AI Can Boost Your Conversion Rate
Want to learn How AI Can Boost Your Conversion Rate? In this episode of Digital Marketing Talk, we’ll explore how AI can help you optimize your website or app for your target audience, and increase your conversions, revenue, and loyalty. We’ll cover the benefits of AI for personalization, recommendation, optimization, and automation, and share some examples and tools you can use today. Tune in and learn how to harness the power of AI for your business.
#105
Oct 24, 2023 · 6 min
How to Create Videos That Go VIRAL
Want to create videos that go viral? Listen to this podcast. Sola Mathew shares how you can use the VIRAL Framework to make any video go viral.
#104
Sep 5, 2023 · 5 min
Find Your Perfect Remote Job
In todays episode of The Billionaire Journey podcast, we share with you how to find your perfect remote job. Remote job opportunities are increasingly becoming popular and there is a special niche that you can quickly get your first job and first payout even starting from tomorrow. Take a short quiz at https://thebillionairejourney.com/perfect-remote-work-book/
#103
May 8, 2023 · 4 min
Up to $20,000 with ChatGPT
In this episode, you'll find out how to make up to $20,000 with ChatGPT and other products from OpenAI. Listen and enjoy.
#102
Apr 15, 2023 · 6 min
How to Sell Products Even If You Don’t Have Testimonials
It’s incredible challenging to sell products without testimonials but nothing is impossible. In this episode of the Billionaire Journey Podcast, Sola Mathew, shares 3 practical ways to sell your product even if you don’t have testimonials. Listen and enjoy!
#101
Mar 26, 2023 · 20 min
How to Start and Grow a Coworking Space
Want to start and grow a Coworking Space? Listen to Sola Mathew shares his practical experience on how he started and grew the first Coworking Space in Ado-ekiti, Nigeria.
#100
Mar 19, 2023 · 8 min
How to Attract and Nurture Prospects into Paying Customers
Most new marketers or business people fail at marketing because they don't understand how to capture and nurture prospects into paying customers. In this podcast, Sola Mathew shares how you can get consistent flow of customers into your funnel by understanding the buyer journey. Listen and enjoy.

Showing 1–20 of 20 episodes