Digital Marketing Made Easy

Dawn McGruer FRSA FCIM

Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

Listen in podnod RSS feed Show website

112 episodes
Updated June 18

Episodes112

Newest first

Dec 14, 2023 · 11 min
Ep 72 - 5 Things Never To Do With Your Marketing Over Christmas
In this episode, I delve into five marketing no-gos for the Christmas season. It's a vital guide for businesses to navigate holiday promotions with care, focusing on brand integrity and effective audience engagement. These tips help avoid the common...
Nov 30, 2023 · 11 min
Ep 71 - 6 Things You Need to Know as a Digital Marketer in 2024
Welcome! Today we're diving into the 6 things you need to know as a digital marketer in 2024. In this episode, we're unveiling the latest trends and strategies that are set to shape the digital marketing landscape. If you're looking to stay ahead in...
Nov 16, 2023 · 16 min
Ep 70 - How to Evolve Your Online Marketing to Really Grow Your Business
Welcome! Today, we’re unlocking the secrets of evolving your online marketing to skyrocket your business growth. In today's digital age, staying ahead of the curve is key, and that's exactly what we're diving into. In this episode, I’m sharing...
Nov 2, 2023 · 15 min
Ep 69 - Are you Working too Hard?
Are you working too hard to get results from your marketing? We’re always told that working hard is the only path to success. But today, I’m here to challenge this idea. It’s time to explore a different approach. One that can lead to both joy and...
Oct 24, 2023 · 11 min
Ep 68 - 6 Ways to use AI to Improve Your Marketing Campaings
Artificial Intelligence is part of our day-to-day lives. But many businesses are using AI. It helps us save time, and become more effective and efficient. AI algorithms can identify patterns and trends, helping us to make data-driven decisions,...
Oct 4, 2023 · 9 min
Ep 67 - Unlocking the Secrets to Generating Every £100k for Your Business Through Marketing
Today we're going on a journey towards unlocking the full potential of your marketing efforts. Things like market research, defining your target audience and developing a unique value proposition are all crucial. And sometimes these things can be...
Sep 20, 2023 · 13 min
Ep 66 - Why Your Business Model is More Important Than Your Marketing
Why is your business model more important than your marketing? You might be wondering, why is a digital marketing podcast talking about why a business model is more important than marketing? Well, many entrepreneurs and business owners get caught...
Sep 12, 2023 · 18 min
Ep 65 - Accelerate Your Success Using Neuroplasticity Principles
Today we’re discussing neuroplasticity. I’m touching on things like having a growth mindset and a positive outlook on life. Most importantly, I’m outlining the principles of neuroplasticity. Join me today to understand how you can relate those...
Aug 23, 2023 · 24 min
Ep 64 Digital Marketing Trends & Skills You Need to Know About in 2023 (EC Mixed)
In this episode, we're talking all about key digital marketing trends and essential skills for 2023. We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms. Curious about the real...
Aug 9, 2023 · 14 min
Ep 63 7 Steps to Monetise Your Marketing Skills as a Business
We all know by now that offering digital marketing services is one of the easiest and quickest home based businesses that you can start. In this episode, we’re going to be looking at seven steps to monetise your marketing skills! Here are the...
Jul 26, 2023 · 14 min
Ep 62 Using Online Marketing Tactics to Convert More Clients
The online space is continuously evolving. We've seen enhancements with AI. We've seen changes in social media. We've got new platforms coming out every year. And it feels like the pace of digital marketing is impossible to keep up with. So, how do...
Jul 12, 2023 · 12 min
Ep 61 How Businesses are Using Artificial Intelligence in 2023
There’s a lot of talk right now about how AI will be used. Interestingly, most business owners think AI will be a positive thing. They believe chat GBT will help their business. So today, I want to fill in some of the blanks. Join me as I discuss...
Jun 28, 2023 · 25 min
Ep 60 How to Build a Successful Digital Agency
This week, we’re celebrating our digital marketing agency's 23rd anniversary. So, this is a great time to talk about success. When I started my agency at 21, I was full of excitement. But, little did I know that it was going to be such a wobbly...
Jun 14, 2023 · 17 min
Ep 59 The Truth About How to Sell Online
Today we’re discussing the truth about how to sell online. In this fast-moving digital arena, there are constantly new tools. It’s overwhelming. There are so many channels and places to market our businesses. So, what is the truth about how to...
May 31, 2023 · 15 min
Ep 58 5 Ways to Know if Your Marketing is Working
The world of digital marketing is ever-evolving. There’s a new tool every day. So, why do we keep building huge to-do lists? In today’s podcast, we’re asking ourselves what’s working and what isn’t. So, join me as I bring you five ways to know...
May 17, 2023 · 17 min
Ep 57 Best Ways to Generate Leads in 2023
The focus of today's episode is lead magnets. Attracting your ideal clients. We're all in business to drive revenue and succeed with a profitable, sustainable business. But very few people are booked out right now. So, what does this tell me?...
May 3, 2023 · 10 min
Ep 56 How To Cause A Ripple Effect With Your Marketing
In this episode we dive into the topic of content marketing and how it can be used to create a ripple effect in your marketing strategy. I share insights on how to leverage social media, email marketing, and other digital platforms to amplify your...
Apr 19, 2023 · 14 min
Ep 55 Creating Persuasive Presentations
Today’s episode is all about persuasive presentations. This is often where marketers struggle. We're kind human beings. We want to give so much value. But the trap with this is we start to over give. There is a distinct difference...
Apr 5, 2023 · 19 min
Ep 54 How to Generate Leads From Webinars
Generating leads and sales from webinars. This is something I have been doing for many, many years. And in 2023, you have choices. You can host a webinar live. You can make it look like it’s live. Or, you can have it running on...
Mar 23, 2023 · 16 min
Ep 53 Your 6 Step Strategy to Get More Leads & Clients
Today’s topic is pretty much what makes a business tick. It's what all marketers strive for. It’s how to generate leads and clients. Today, I’m bringing you my six-step strategy. And highlighting some of the pitfalls that I see people make....

Digital Marketing Made Easy

Ep 72 - 5 Things Never To Do With Your Marketing Over Christmas

Ep 71 - 6 Things You Need to Know as a Digital Marketer in 2024

Ep 70 - How to Evolve Your Online Marketing to Really Grow Your Business

Ep 69 - Are you Working too Hard?

Ep 68 - 6 Ways to use AI to Improve Your Marketing Campaings

Ep 67 - Unlocking the Secrets to Generating Every £100k for Your Business Through Marketing

Ep 66 - Why Your Business Model is More Important Than Your Marketing

Ep 65 - Accelerate Your Success Using Neuroplasticity Principles

Ep 64 Digital Marketing Trends & Skills You Need to Know About in 2023 (EC Mixed)

Ep 63 7 Steps to Monetise Your Marketing Skills as a Business

Ep 62 Using Online Marketing Tactics to Convert More Clients

Ep 61 How Businesses are Using Artificial Intelligence in 2023

Ep 60 How to Build a Successful Digital Agency

Ep 59 The Truth About How to Sell Online

Ep 58 5 Ways to Know if Your Marketing is Working

Ep 57 Best Ways to Generate Leads in 2023

Ep 56 How To Cause A Ripple Effect With Your Marketing

Ep 55 Creating Persuasive Presentations

Ep 54 How to Generate Leads From Webinars

Ep 53 Your 6 Step Strategy to Get More Leads & Clients